Michael Cammarata, MBA

Gong has been named a leader in the new report, The Forrester Wave™: Revenue Orchestration Platforms, Q3 2024. In this report, Forrester analyzed and scored 12 top vendors in the market. Gong received the highest scores possible for more criteria than any other vendor, including:   ⭐ Innovation ⭐ AI and automation differentiators ⭐ Range of analytics insights ⭐ Platform UX and integration “Gong’s AI reveals unique buyer and seller insights to improve deal outcomes. One of the few companies founded with AI at its core, Gong has used its nine-year AI résumé to create transformative insights for revenue organization." Check out the full report here: https://lnkd.in/gNNFMaSi

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In our latest customer conversation Shane Evans, CRO at @Gong, shares how AI is transforming sales, helping teams become more productive and future-ready. Gong’s approach—capturing complete data and breaking down silos—empowers smarter, more intentional decisions across customer journeys. Check out LinkedIn for Sales blog to catch Shane’s full interview with insights on balancing present needs with future-focused growth and how Gong’s integration with LinkedIn Sales Navigator is driving real impact. https://lnkd.in/d_DKk7Dr #LinkedIn #SalesNavigator #DeepSales #Sales #CRM #Productivity 

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Revenue leaders are calling on sales enablement to train a workforce that can deliver higher win rates, increase revenue, perform consistently, and deliver standout customer experiences. That’s why at Gong we’re introducing three new AI capabilities this week to help do exactly that. These capabilities will bring rigor to pipeline management and coaching, with AI that gives enablement, RevOps, and frontline managers the trustworthy insights they need to: ✅ Improve forecast accuracy and pipeline conversion rates by using AI to automatically pinpoint gaps in adherence to sales methodologies ✅ Increase revenue per rep, with AI that automatically suggests answers to scorecard questions, helping managers coach reps consistently and at scale ✅ Increase data trust, with out-of-the-box Smart Trackers and assessment tools that make it easier to build, preview, and deploy accurate, comprehensive concept trackers Game changing for both revenue and enablement leaders. Get the full story about our latest release here:

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➡ Your sales process needs to be repeatable to be successful. This is one of the cornerstones of a great enablement program: how to take the principles and best practices of your wins and make those reproducible across reps and teams. But how can you build that consistency? These are my three tips: 1️⃣ Build your sales process around your buyers 2️⃣ Get buy-in from your managers 3️⃣ Embed it in your managers’ operating rhythms For the full context around each of these tips, read my entire post on The Edge

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Today Gong was named a leader in the new report, The Forrester Wave™: Revenue Orchestration Platforms, Q3 2024. In this report, Forrester analyzed and scored 12 top vendors in the market. Gong received the highest scores possible for more criteria than any other vendor, including:   ⭐ Innovation ⭐ AI and automation differentiators ⭐ Range of analytics insights ⭐ Platform UX and integration “Gong’s AI reveals unique buyer and seller insights to improve deal outcomes. One of the few companies founded with AI at its core, Gong has used its nine-year AI résumé to create transformative insights for revenue organization." As a long time customer - this doesn't surprise me at all. I've seen first-hand how the power of Gong's platform can transform revenue organizations. See what all the buzz is about for yourself 💜

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Want to elevate your sales game and win over C-suite executives? 📈 Learn from the best with ZoomInfo's top sales tips, including insights from our CEO and Founder, Henry Schuck!  Discover the definitive guide to selling to the C-suite in 2024: bit.ly/4aSCL3i

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I spoke to SalesTech Star about my role as CRO at Gong and my observations throughout my sales career. During our chat, I shared my most important learnings to achieve revenue success including capturing the right data, in the right context. We also talked about how AI is changing the revenue space and reps’ day-to-day workflows. The full article can be found here: https://lnkd.in/gzXdRc7R

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𝐏𝐢𝐩𝐞𝐥𝐢𝐧𝐞 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 is one of six priority business outcomes for Gong's customers. Come join our upcoming webinar with Eric Bauer from Rapid7: 𝐔𝐍𝐋𝐎𝐂𝐊 𝐀𝐄 𝐏𝐑𝐎𝐃𝐔𝐂𝐓𝐈𝐕𝐈𝐓𝐘 𝐓𝐎 𝐒𝐔𝐏𝐄𝐑𝐂𝐇𝐀𝐑𝐆𝐄 𝐏𝐈𝐏𝐄𝐋𝐈𝐍𝐄 𝐆𝐑𝐎𝐖𝐓𝐇

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We’re thrilled to share our recent conversation with Shane Evans, CRO at Gong who highlights how AI is not just a trend in sales tech but a transformative force driving productivity, predictability, and future readiness. Shane discusses Gong’s strategic approach to harnessing data and AI, enabling sales teams to break down silos and make more intentional, informed decisions. He emphasises the need for sales leaders to stay adaptable and tech-savvy in a rapidly changing landscape where AI can give that critical competitive edge. Check out the full interview to hear more on Shane’s approach to balancing current business needs with future-focused investments and how Gong + LinkedIn Sales Navigator integration is empowering teams: https://lnkd.in/dwCQMsse #LinkedIn #SalesNavigator #DeepSales #Sales #CRM #Productivity

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Want to elevate your sales game and win over C-suite executives? 📈 Learn from the best with ZoomInfo's top sales tips, including insights from our CEO and Founder, Henry Schuck!  Discover the definitive guide to selling to the C-suite in 2024: bit.ly/4aSCL3i

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 “DealHub is a critical component of our sales strategy”, as shared by Shantanu Shekhar, Senior Director of GTM Ops at Gong. Shantanu highlighted the following key takeaways from using DealHub.io: - Seamless adoption - Intuitive UI - Flexibility - Ease-of-Use - Data flow These aspects have significantly contributed to a substantial efficiency boost as Gong expanded their GTM execution. Access the full story here: https://lnkd.in/dNWUe-P9

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Tired of losing hard-earned deals? Solve for Revenue Leak. In Clari’s 2024 Revenue Leak Report, RevOps leaders said leak happens at every stage of the funnel. - Creating: Poor and slow upsell pipeline tracking - Converting: Unsure where pipeline is dropping off - Closing: Slipped deals Don’t let Revenue Leak drag down another quarter – or another year. Download the Revenue Leak Report for more: https://lnkd.in/eeVWViQz  

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Join us for an exclusive look into Salesforce’s journey through our own data and AI transformations, similar to that of many enterprise companies happening on July 31st. Learn how we foster a data-driven culture by integrating people, processes, and products together. You’ll hear about: 🔹Analytics Adoption: strategies to bring teams together. 🔸Change Management: key lessons and insights. 🔹User Enablement: best practices on empowering decision making with data. Don’t miss out on understanding how Salesforce leverages Tableau to enhance enterprise operations! https://lnkd.in/guZjRVkU

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It’s never been more difficult to be in sales. To be successful, you need high-value outbound messaging that distinguishes you as the right solution for your prospect. But let's face it — not all reps have the time or access to real-time data to truly understand each prospect's needs...  It's time to meet SAM, the AI-powered sales assistant from Similarweb. Only with SAM do you get: 💡Prospect-tailored insights based on buyer intent, sales signals, and your prospects’ use case 📬Hyper-personalized, ready-to-use outbound messaging that spotlights your company as the right solution 🗓️Instantly generated insights accessible through Gmail and Google Calendar, making sales reps ready for any meeting  You can learn more about SAM’s capabilities here → https://bit.ly/3QOi5BB

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Interested in Alation! Join this upcoming Webinar!

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I've been thinking a lot about the tough environment salespeople are in right now and how other parts of your business might be able to support them. This is the first of a few posts we have coming on how sales can get more support to boost performance. What are some of the performance challenges you are seeing with the team? What do you think would help them improve?

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In today’s rapidly evolving sales landscape, teams are facing new and complex challenges. Buying groups are not only expanding but becoming more difficult to identify and navigate. Sales professionals are feeling the impact of hidden decision-makers slowing down deals, and it’s clear that improving win rates and overall productivity is top of mind for many. As organisations explore how AI can revolutionise their sales processes, it’s essential to consider both the opportunities and the change management required to successfully implement these innovations. I’m incredibly proud of the work we're doing with Sales Navigator to help our customers rise to these challenges. Our latest brand marketing campaign shines a spotlight on one of the toughest hurdles in sales: finding the right people, faster. The enhanced AI capabilities in Sales Navigator make it easier to map out the full buying group, empowering teams to engage more strategically, build stronger advocacy, and close more deals. I’m particularly excited about this campaign because it’s aligned with what we’re hearing from our customers — a need for solutions that are both practical and powerful. This is just the start of an exciting new chapter for Sales Navigator, and I can’t wait to see how this unfolds. Learn more about what Sales Navigator can do for you: https://lnkd.in/gT-rUYGZ

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Exciting day at Gong! Not one, not two but *three* new AI-powered features that help Revenue teams: 💥Track key initiatives with ease  💥Increase adoption of sales methodologies, eg MEDDICCC 💥Streamline coaching and improve feedback Less effort, better productivity and more accurate forecasts 📈

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We'd like to introduce you to #GenerationEnablement. 👋 They're not defined by their age or their titles, but by their outsized impact on go-to-market strategy, behaviors, and yes, results too. Learn more about Gen E.

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