Walter Akolo

I've noticed lately that businesses and content writers are interested in viral content, and i want to say something; going viral for viral sake is not a sustainable tactic nor a realistic goal, better than that is to create niche content that focuses on the needs of your audience and builds relationships and trust with them. So treat your content as an (asset), and as long as it’s high quality, its value will grow over time.

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Why simplify your writing? Because: • complexity confuses readers, • while simplicity connects and converts! Let's remember, Clear concise writing is the key to engaging your audience and achieving your goals.

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If you have the skilset and resources, you should always build your own toolkit. I'm not against using other services. But doing so puts you in the same race as everyone doing so. This means your edge becomes largely blunted, in alignment with the people that you're running against. If you use a content creation tool, your content will be a reiteration of others. If you use a writing tool, your writing will be a regurgitation of others. And while it may help you short term, it will make you generic in the long term. It's easy to copy others when you have the recipe. But one thing that's very difficult to copy, is your lived experience, and the moat you build. Tuesday thoughts 💭 - #digitalmarketing #seo #searchengineoptimization

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This writing strategy channels people’s desire into your offer as fast as a snap. Your target audience faces some issues. Perhaps they don’t know how to learn a foreign language… Or they don’t know how to speak in public… Or they don’t know how to channel people’s desire into their offers. The premise is they are struggling to figure out how to solve their problems. Based on this, you should write a piece of content that tells them what they should do to address these problems. Truth be told, people love being guided because this arouses the feeling that they are just a few steps away from their goal. As a result, they will have in mind they just need to employ your solution to overcome their problem and accomplish their objective. Perfect! This creates the most important stage of this writing strategy: Demand. Now, they will naturally want to put your lesson into practice. This is the moment you must connect this demand to your offer… In which you will deliver in detail the exact steps to employ what you said they need to do. Not by chance, I’ve been employing this writing strategy every single day in my writing campaigns as a copywriter… And also in my LinkedIn posts. With that said, if you want to see how I put this strategy into practice and hone your writing skills to expand your personal brand or business on the internet… I highly encourage you to hit the like button and follow me so that you will receive my examples of how you can improve your writing skills.

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Hello LinkedIn!! My name is Destiny Nelson, a copywriter and creative content writer. To my future client, you don’t need another content writer that follows status quo, you need someone…“crazy” Crazy enough to do huge things—FAST And that is exactly why I'm here: To bring your potential clients and partners closer to you via the power of writing. For the record, I've worked as a: * Content writer for Zayn, a block chain platform that integrates the features of Bitcoin and Ethereum to build something massive for Web3 enthusiasts. Feel free to check out a content I wrote for them - https://lnkd.in/d_BxWwQC * Content writer for Etherland, a real estate platform that leverages on decentralization to bridge the gap between the Real World Assets and the block chain. Link to one of the contents I made for them - https://lnkd.in/d2Beh589 * Content writer for @AIGPU, a web3 project that adopts the use of AI to enhance decentralization Link - https://lnkd.in/d7qUz567 And many more... I'm that content writer/copywriter you need to cook organic contents for your business/brand. Once again, my name is Destiny, and I help struggling projects come to limelight via my copywriting skills. Let's connect. #copywriting #contentwriter

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The 2nd video as promised😃. As long as you keep your books on the right channel and of course market the book continously, people will read it. My new book “How to write and finish a book in 1 month” will be out in paperbacks at the end of this month. Do well to get a copy if you’re considering authoring a book. #author #authorjourney #writer #writing #contentwriter #lizahurombo

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Writers, here’s the most important question to answer in 2024: How to find your content sweet spot? Your audience will follow you if they see clear benefits from your posts. This is where finding your content sweet spot becomes vital. Your best content is the convergence of two key elements: 1. Your passion 2. Audience needs If your content aligns with your passions but lacks audience interest, growth will be tough. If your content meets market needs but doesn’t excite you, you’ll quickly feel drained. To nail your content sweet spot, ask yourself: -What are your strengths or areas you’re eager to explore? -What challenges can you address that are in demand? When your content seamlessly connects someone’s needs with their desires, you become indispensable. And when you’re indispensable? Engagement follows, and opportunities naturally follow. To pinpoint your best content approach, consider: 1. Identifying top influencers with strong engagement in your field 2. Examine the themes they focus on 3. Choose topics that resonate with your interests and expertise By doing this, you position yourself to not only attract but also attract and retain a dedicated following on LinkedIn. ✌️ Hey, I’m Pradeep Aravind, your LinkedIn growth marketer, and personal branding coach. I help tech founders, entrepreneurs, and CEOs build and monetize their personal brands. #linkedingrowth #contentcreation

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🎯 5 ways to get traffic in 2024👇🏻 Note: The digital landscape changes hourly 😂 so this video is relevant only now! 5 traffic generators that are working well currently: ✅ SEO ✅ Bing ✅ Pinterest ✅ Web Stories ✅ Social media Traffic is actually (one of😜) my secret love affairs, not that my husband is ultra keen to find that out lol 😆 So, if you want to grow your online presence and grow your business rather than stay stagnant, get in touch. I know a thing or few about traffic generation indeed 🤌 #trafficsources #marketingconsultant #messaging #brandvoice #copywritingtips #copywriterslife #traffickdigital #businessgrowthstrategy #incomestreams

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HOW TO SELL LIKE QUICKTELLER So, someone sent this fascinating example of effective sales messaging in a Quickteller newsletter and I quickly had to write this before I forget. I must say, the content intelligently combines common fears with a practical solution and creates a compelling narrative that resonates with its audience. Why it works: 1. Relatability (Just as I say in my YouTube series - https://lnkd.in/dpMvrQEN): The newsletter begins with a concern — nightmares and Ojuju. By tapping into a shared experience, it immediately captures the reader's attention. 2. Subtle persuasion: It acknowledges the lack of concrete research linking blackouts to nightmares but leverages cultural beliefs to create a logical connection. This subtle persuasion builds credibility while gently nudging the reader towards the solution. 3. Clear CTA: The suggestion to "bulk up your prepaid meter" is direct and actionable. It provides a clear solution to prevent nightmares by keeping the environment well-lit. 4. Cultural relevance: References to 'ojuju'—a term familiar in Nigerian folklore—add a layer of cultural relevance, making the message more personal and engaging for its target audience. 5. Visual impact: The accompanying image effectively illustrates the fear of darkness, reinforcing the newsletter's message visually. Quickteller's approach is a brilliant example of how to blend empathy, cultural insights, and practical solutions to drive engagement and conversions. Or am I overthinking it? #Marketing #SalesStrategy #CustomerEngagement #ContentMarketing #Quickteller

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Go on and bend the grammar rules, my fellow marketing copywriters. And dare to break up a long sentence with … something other than a comma. Marketing isn’t academia, and your audience is unlikely to be your 8th grade English teacher (apologies, Ms. Brown). So I give you permission to forget formalities and punch up properly punctuated prose. But please, just don't mix up its versus it’s and use the wrong one. Its quite annoying. Keep it real and conversational out there, my friends. ✌ #copywriting #writing #marketing

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Not only does good copy appeal to potential buyers in your target market, it signals non-buyers to move on. Spending time and money on people who don't want or need your offer is a waste of resources. #Copywriting #Marketing #Advertsing #Sales

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Dear business owners/startups, have you tried this? I know great marketing, branding, strategies, GREAT COPY is important for your business growth, but what is your personal development like? 📌What does my personal development got to do with this? A lot actually. it's necessary to SUSTAIN your business. •••Your personal system consists of the following: ✓Consistency: You show up when you feel like. ✓Resilience: You give up after every little difficulty. ✓Confidence: You're not confident about your product/brand. ✓Discipline: You don't have systems and structures in place. ✓Communication: You're simply bad at it, bad at communicating your value. And many more... It is the solid foundation you need for your business. If you've tried everything in the books and nothing is working, perhaps you should re-check your personal systems. 📌What's your take on this?

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Here's one thing you should monitor in your next campaign. Subject Lines that go straight to Spam Folders. Creating subject lines that avoid triggering spam filters is crucial for ensuring that your emails reach your audience's inbox. Here are some tips to help you craft subject lines that are less likely to be marked as spam: ✅ Avoid Spam-triggered words: Refrain from using words and phrases commonly associated with spam, such as "free," "urgent," "act now," "sale," or excessive use of exclamation marks. ✅ Personalize Without Overdoing It: Personalization can enhance engagement, but excessive use of personal information in subject lines may trigger spam filters. Keep personalization natural and relevant. ✅ Relevance and clarity: Communicate the content and purpose of your email in the subject line. Misleading or vague subject lines are more likely to be flagged as spam. ✅ Avoid all caps: Writing subject lines in all capital letters can be perceived as shouting and may trigger spam filters. Use capitalization sparingly and appropriately. ✅ Length Matters: Keep your subject lines concise and within a reasonable character limit. Extremely long subject lines can be flagged as spam. ✅ Avoid special characters: Minimize the use of special characters, symbols, and emojis in your subject lines. While occasional use is fine, excessive use can trigger spam filters. ✅ Avoid excessive punctuation: Excessive use of punctuation, especially multiple exclamation marks, can be a red flag for spam filters. Use punctuation sparingly and purposefully. ✅ Test Your Subject Lines: Use A/B testing to evaluate different subject lines and determine which ones are more effective. This can also help you identify potential spam triggers. Regularly monitoring email deliverability metrics and adjusting your approach based on results is essential for maintaining a positive sender reputation. Need help converting your subscribers into sales? 👉 Message me ✉️ #email #emailcopywriting #emailmarketing #eCommerce

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92.3% of Business Owners Do Not Need Copywriters "You are trying to be catchy with your headline" I am being sincere, it's only 8.7% of business owners that Needs a Copywriter, the Rest can always sort it out themselves... It's basically writing, selling to your customer but doing it in a written form. Or is it not so? After reading through some email letters, I came to this conclusion... That, only 8.7% of Business Owners really do Need a Copywriter. There are thousands of Businesses out there, and only a fraction makes it to the top or Stay lasting. What do these Fractions have in common; Necessary Delegation. I understand that AI has made it easy these days for You to be a "solopreneur" but come on you are pushing away your customers. Nobody is signing up through those "You Must Buy" from us mails... You don't need to start with the Copywriting gurus, especially when your business is still new. Start with the younger Copywriters, they would definitely do a better job than your "Jack of All trade" P.S: This is indeed a sincere post, it remains your choice to decide, and always remember it's about YOUR customers and not YOU. #Happyweekend 😉

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Copywriting Artist 🎨 the Billboard Hello 👋🏼 dear Copywriter... A brief insight on... Conviction What do I do here? 🤨 How do I convince my prospect? This is where you use testimonials and bonuses: this and this are what people get from the product; Screenshot and testimonials of what people've been enjoying from the product. Testimonials, Bonuses, Guarantee is what you do in the conviction stage. About testimonials, you don't want to pack different type of testimonials, you pick the best, even if the best is two, rather than putting a mediocre testimonials. PS: the Billboards tip 🎨 Establish credibility, This is also a good place to use bullets. #CopywritingGuru #FinancialCopywriter.

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𝗟𝗲𝗮𝗱 𝘁𝗵𝗲 𝘄𝗮𝘆!! Setting a growth path for your community as a social media manager can be tasking, but it is possible if you: 📌 Know the big players: Intentionally become familiar with and network with KOLs/influencers relevant to your industry. 📌 Engage actively on Twitter with official accounts related to your industry. 📌 Track Twitter accounts that might be your potential users/investors, and engage actively with them. You may promote your product to them if possible. 𝐅𝐢𝐧𝐚𝐥 𝐓𝐡𝐨𝐮𝐠𝐡𝐭𝐬: The growth journey for an online community is not an overnight process—it is a step-by-step journey. Keep grinding! #communitymanagement #web3

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Just came across a video I scripted 3 years ago… And it's now at 1,144,166 views! 🤯 Stay tuned—I'll be dropping a case study soon on how we made it happen! P.S. Want to see these kinds of results for your content? Shoot me a message, and let's talk! 💬📈 #ContentStrategy #ViralSuccess #YouTubeAutomation

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Some reasons why I don't post my finished products 1. Client doesn't want people to know that s/he outsourced the copyediting. 2. Client doesn't want the original copywriter to know s/he commissioned me to rewrite. (Sometimes I feel like a restoration company 🚚, called in to restore order to the chaos.) 3. The magazines my feature articles, advertorials, interviews, and other work appear in don't do social media. 4. There was that ad I wrote for a very local concern that has no interest in greater publicity. 5. The brochure looked beautiful. I eagerly anticipated adding it to my portfolio. Then the client added copy that made me weep. Not with joy. 6. You won't be that impressed by what I discovered when I proofread a postcard that was part of a multimillion-dollar campaign. (A particular term should NOT have been capitalized. Clap clap. Thank you, thank you very much.) I can't say this was inspired by Yael Dolinger's recent post; I'd planned this post for today. But I can say that it's heartening to know I'm not alone. Thanks, Yael.

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There are many marketing strategies out there. The primary goal of your marketing campaign and the resources available to you should determine which strategy you should or shouldn't adopt... For highest chances of success.

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