Arvin Joshua Conejos’ Post

Have you ever had customers who were once loyal but suddenly stopped coming back? Are you wondering how to rekindle their interest in your products or services? This fascinating article delves into the process of winning back past customers and turning them into loyal supporters once again. Understanding why customers may have stopped doing business with your company is the first step. Is it due to external factors like economic changes, industry trends, or technological advancements? Or perhaps it's something more internal, like product quality or customer service? Once you've identified potential reasons, it's time to segment your past customers based on their purchase history. This allows for effective targeting in your win-back efforts. But do you know the value of each customer segment? And have you identified the target segments for your win-back efforts? Creating an effective win-back strategy involves setting specific objectives and goals. Are you using personalized communication approaches to reach out to past customers? Have you designed attractive offers and incentives to entice them to return? In this digital age, implementing a multi-channel marketing campaign can maximize your reach and impact. Are you leveraging email marketing, social media platforms, direct mail campaigns, and targeted online advertisements to reconnect with past customers? Enhancing the overall customer experience is key. From improving product quality and features to providing exceptional customer service, and implementing loyalty programs, every aspect matters. Are you personalizing the customer journey by using customer data to tailor interactions and recommendations? Monitoring and analyzing customer responses are crucial to track the effectiveness of your win-back efforts and identify areas for improvement. Are you addressing customer concerns promptly and effectively? Are you utilizing customer testimonials and reviews to build trust and credibility for your business? Winning back past customers isn't just about one-off efforts; it requires ongoing engagement. Are you maintaining communication, providing relevant and valuable content, and offering post-purchase support? Ready to dive deeper and learn how to win back past customers? Click through to read the full article! https://lnkd.in/gpHREZdM ############ Would you like to outsource your Winback Campaign on a "No Win / No Fee" basis? Do you have spreadsheets, CRM or various systems that contain previous customers? Do you have lists of old prospects and leads that you are wasting? Schedule a FREE conversation - it will not cost you a pence! https://winback.biz/#book Call: 07723 575704 SMS: 07723 575704 WhatsApp: https://wa.me/07723575704"

Have you ever had customers who were once loyal but suddenly stopped coming back? Are you wondering how to rekindle their interest in your products or services? This fascinating article delves into the process of winning back past customers and turning them into loyal supporters once again. Understanding why customers may have stopped doing business with your company is the first step. Is it due to external factors like economic changes, industry trends, or technological advancements? Or perhaps it's something more internal, like product quality or customer service? Once you've identified potential reasons, it's time to segment your past customers based on their purchase history. This allows for effective targeting in your win-back efforts. But do you know the value of each customer segment? And have you identified the target segments for your win-back efforts? Creating an effective win-back strategy involves setting specific objectives and goals. Are you using personalized communication approaches to reach out to past customers? Have you designed attractive offers and incentives to entice them to return? In this digital age, implementing a multi-channel marketing campaign can maximize your reach and impact. Are you leveraging email marketing, social media platforms, direct mail campaigns, and targeted online advertisements to reconnect with past customers? Enhancing the overall customer experience is key. From improving product quality and features to providing exceptional customer service, and implementing loyalty programs, every aspect matters. Are you personalizing the customer journey by using customer data to tailor interactions and recommendations? Monitoring and analyzing customer responses are crucial to track the effectiveness of your win-back efforts and identify areas for improvement. Are you addressing customer concerns promptly and effectively? Are you utilizing customer testimonials and reviews to build trust and credibility for your business? Winning back past customers isn't just about one-off efforts; it requires ongoing engagement. Are you maintaining communication, providing relevant and valuable content, and offering post-purchase support? Ready to dive deeper and learn how to win back past customers? Click through to read the full article! https://lnkd.in/g2zabMxj ############ Would you like to outsource your Winback Campaign on a "No Win / No Fee" basis? Do you have spreadsheets, CRM or various systems that contain previous customers? Do you have lists of old prospects and leads that you are wasting? Schedule a FREE conversation - it will not cost you a pence! https://winback.biz/#book Call: 07723 575704 SMS: 07723 575704 WhatsApp: https://wa.me/07723575704"

As Much As Your Customers Love You, NO ONE Wants All Of Your Promotional Emails I speak a lot about the customer experience. About improving it through your operational execution. But that doesn't just mean how you move a box. Or what carrier you choose to get it to the customer's door. It's anything that's tied to how your processes engage customers - this includes sales communications. These days, the majority of large retail organizations completely abuse customer emails. They have taken carte blanche in sending customers a non-stop stream of email promotions. They're destroying their customer experience, destroying their connection to their customers. And for what? A 0.5% click through rate? In almost EVERY situation, promotional emails always fall to a "less is more" mentality. Using large scale marketing systems that send irrelevant and impersonal emails to a wide customer base is a tactic of market long gone. So why are you still doing it? Instead of this, you should • Send 'generic' emails no more than 1-2x a week • Create deeper segmentation in your customer base, send more relevant emails to the right client types • Stop over leveraging psychological tactics like FOMO. They have a place and can be used strategically, but you erode their value when those same "get it before it's gone" emails come all the time • Select a percentage of targeted customers and actually write them real emails - not system generated junk • Include information on past purchases to highlight why products or offers in the new email connect with what they have bought previously • Don't make customers opt-out of the email deluge ... start small and allow them to opt-in to more frequent communication (this keeps everyone happy) Is there anyone out there that loves all of the promotional emails they get? Share your thoughts below! -------- ---------- ---------- ---------- ---------- Would your network find this interesting? Be the first to get it to their feed by commenting or sharing Interested in Deeper Dives right to your inbox 1x/wk 👇 Take 10 seconds to paste your email here: https://lnkd.in/dCsUAauR Want to submit a question for me to write about 👇 AMA: https://lnkd.in/e3RjBiJD

You may not be aware but chances are you're struggling with your returning customer rate. ↘ If you run an online shop, logon now and go see what the returning customer rate looks like. ▶ It's probably not going to look great. This was the case for a recent client... Their returning customer rate had slipped to 33% over the past 6 months (down from their historical average of 43%). But after 2 months of working together and implementing proactive email marketing, the rate shot back up to 48%. ✅ Key Takeaways: ▶ Email isn’t dead! It’s one of the most powerful tools to re-engage lapsed customers and remind them why they love your brand/need your products. ▶ Simple, personalised, and timely email flows can make all the difference. A higher returning customer rate = more revenue, stronger loyalty, and lower acquisition costs. If you’re a DTC food and drink brand looking to boost customer retention and drive sales, let’s chat about how I can help you do the same. 💬 DM me or drop me a message at [email protected] --- And, if you're after some win-back emails to try on your own, here's a couple of 101 examples... 1. Re-Engagement Email: "We Miss You!" Subject: We Miss You! Enjoy 15% Off Your Next Order We’ve noticed it’s been a while since your last order, and we’re missing you here at [Brand Name]! 2. Product Recommendation Email: "We Think You'll Love This" Subject: Our Recommendations Just for You We know you loved [previous product they purchased], so we thought we’d suggest something new you might enjoy! Our top picks for you: [Product 1] – Perfect for your next weekend brunch [Product 2] – The ideal pairing for your favorite meal [Product 3] – A new seasonal treat just for you --- I'm Ben, founder of On A Plate Growth Agency, growth made simple for food, drink and hospitality businesses. --- I'm also the co-founder of Bloody Bens Bloody Mary Mix - the ingredient for perfect Bloody Marys. 📸 by Xavier Buendia of me making a Bloody Mary, because it's the Bloody weekend!

Every year nearly one in four of your email subscribers decide they don’t want marketing emails anymore. 🤔 It’s not fun to lose hard-won customer interest after you put in so much effort to build a great email database ,especially when up to 20% of your revenue can come from repeat customers. Those unsubscribed email notifications can feel just so…abrupt. Dismissive, even. You thought you had a good thing together. They thought…well, they must have thought differently. Often an unsubscribe is the final outcome of a hidden problem: 60% of your customers are ignoring your emails at any given time. This was one of the topics of conversation, amongst other challenges the sector faces as we brought together a collection of leaders from brands such as LEON Restaurants, Nando's UK & IRE & Noble Restaurant Group Ltd, at GAUCHO, Tower bridge a couple of weeks ago. So what are the major challenges facing you,particularly in gaining more revenue & keeping your customers engaged, through email marketing and how can NFS Hospitality help? ⚡ We can help create tightly targeted and personalised messaging for significantly increased engagement ⚡ We can create a range of loyalty programs to meet your revenue goals from points-based to visit-based to membership programs and many more! ⚡ We can help you get actionable insights on campaigns and make immediate adjustments to increase ROI. And much, much more. We captured some of those moments just for you, huge thanks to Martin Williams for hosting us at GAUCHO,to Luis De Souza for his generous hospitality and to the rest of our friends for coming along. For more help in driving and revenue and building an engaged database, reach out for a no commitment review of your CRM. Click the link below to get in touch 👇 https://lnkd.in/dHuKwJcU #CRM #restaurantmarketing #hospitality #customer #loyalty #engagement

Tip: Your welcome flow is an excellent opportunity to help new visitors understand your bundle offerings and help them pick the best one for their needs. Take it from Filip Pejic, Founder of Pearly Boba Tea, who sees about 40% of his email sales come from bundles: “A Starter Bundle should be in your welcome flow—something that is not too much but still gives someone everything they need to start. For example, for those new to DIY boba or seeking convenience, our bundles offer an easy, curated choice. It's about making the entry or gift-giving process as straightforward as possible in the email journey.” Learn about his bundle email strategy: https://lnkd.in/gu8QAQ96

𝗗𝗼𝗻'𝘁 𝗟𝗲𝘁 𝗗𝗲𝗹𝗮𝘆𝘀 𝗗𝗲𝗿𝗮𝗶𝗹 𝗦𝗮𝗹𝗲𝘀: 𝗛𝗼𝘄 𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝗮𝘃𝗲𝘀 𝘁𝗵𝗲 𝗗𝗮𝘆 As an e-commerce store owner, delayed shipments can cause major headaches. Lost sales, frustrated customers – it's a situation we all want to avoid. But fear not! Here's how email marketing can be your secret weapon to navigate these tricky times: 𝗧𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆 𝗶𝘀 𝗞𝗲𝘆: 𝗣𝗿𝗼𝗮𝗰𝘁𝗶𝘃𝗲 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Be upfront with customers. Send emails explaining delays, estimated resolution times, and any steps you're taking. 𝗕𝗮𝗰𝗸-𝗶𝗻-𝗦𝘁𝗼𝗰𝗸 𝗔𝗹𝗲𝗿𝘁𝘀: Keep customers informed when delayed items are available again. 𝗥𝗲𝗴𝘂𝗹𝗮𝗿 𝗨𝗽𝗱𝗮𝘁𝗲𝘀: Provide ongoing updates if delays persist. Apologize sincerely and explain your efforts to rectify the situation. 𝗠𝗮𝗶𝗻𝘁𝗮𝗶𝗻 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: 𝗢𝗳𝗳𝗲𝗿 𝗔𝗹𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝘃𝗲𝘀: Suggest similar products based on past purchases, keeping sales flowing. 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁 𝗔𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝘀: Showcase bestsellers, new arrivals, or upcoming promotions to maintain interest. 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: Share valuable content related to your products or industry to keep customers engaged. 𝗕𝘂𝗶𝗹𝗱 𝗔𝗻𝘁𝗶𝗰𝗶𝗽𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗟𝗼𝘆𝗮𝗹𝘁𝘆: 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸: Encourage feedback through surveys and incorporate it into your loyalty program. 𝗧𝘂𝗿𝗻 𝗗𝗲𝗹𝗮𝘆𝘀 𝗶𝗻𝘁𝗼 𝗛𝘆𝗽𝗲: Create email teasers highlighting the delayed product's benefits and upcoming availability. By implementing these strategies, you can minimize the negative impact of delays and strengthen customer relationships. Remember, email marketing is a powerful tool to keep your customers informed, engaged, and valued – even when things don't go exactly according to plan. 𝗖𝘂𝗿𝗶𝗼𝘂𝘀 𝗵𝗼𝘄 𝗲𝗺𝗮𝗶𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗮𝗻 𝗯𝗼𝗼𝘀𝘁 𝘆𝗼𝘂𝗿 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝘀𝗮𝗹𝗲𝘀 𝗯𝘆 𝗮𝘁 𝗹𝗲𝗮𝘀𝘁 𝟯𝟬%? 𝗖𝗹𝗶𝗰𝗸 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸 𝗯𝗲𝗹𝗼𝘄 𝘁𝗼 𝘀𝗰𝗵𝗲𝗱𝘂𝗹𝗲 𝗮 𝗰𝗮𝗹𝗹 𝘁𝗼 𝘂𝗻𝗹𝗼𝗰𝗸 𝘁𝗵𝗲 𝘀𝗲𝗰𝗿𝗲𝘁𝘀! 𝗟𝗜𝗡𝗞: https://lnkd.in/dZDi2NsG #Ecommerce #EmailMarketing #CustomerEngagement #SalesStrategies #BusinessContinuity #CustomerLoyalty

When DRNXMYTH approached us, their cocktails were a hit… …but their customer retention? Not so much. Emails weren’t converting. Loyal customers were slipping away. UN/COMMON’s first order of business? Give DRNXMYTH’s monthly emails a full refresh: → An eye-catching custom template → A design that could be updated easily → Layouts optimized for clicks and conversions Then, we dove into their audience data, focusing on… → Who their top customers were → What drinks they liked most → How they engaged with the brand We used this info to put buyers into different groups. For each group, we created… → Personalized campaigns → Offers they couldn’t resist → Automated emails that reached them at the right time …and our efforts paid off: → 279% more email marketing revenue than the year before → 57% higher average order value → 158% more email clicks The best part? DRNXMYTH’s customers are no longer one-time buyers… ...they’re loyal fans who can’t wait for next month’s exclusive cocktail. A great product is a good start, sure. But to build a memorable brand? You *need* to connect with your customers… …and a plan to keep them coming back. That’s what a strong retention strategy can do for you— And that’s what we delivered for DRNXMYTH.

I am pleased to announce that we are partnering with Intuit Mailchimp to deliver a joint webinar aimed at turning customers into loyal fans. Unlocking Customer Loyalty: Proven Tactics to Drive Repeat Purchases All attendees will get access to the full Science of Loyalty report & playbook Learn how to convert first-time buyers into lifetime customers with loyalty-driven tactics. This must-watch webinar, brought to you by InSynch and Mailchimp, will explore the importance of customer loyalty in a competitive market. We will reveal the cognitive drivers behind loyal behaviour, and how you can cultivate a community of devoted customers with proven marketing tactics. As acquisition costs skyrocket, and complex buyer journeys make it harder to attract new customers, loyalty is imperative for maintaining growth and market share. It’s Time to Tap Into the Value of Your Existing Customers! Learn from industry experts about the psychological and behavioural principles that drive customer loyalty, and how to create an effective digital marketing strategy to generate repeat purchases. In this session, you will gain access to exclusive insider tips including eight science-backed strategies proven to enhance customer engagement, improve retention, and boost your sales. In this webinar, you will learn: Evidence-based strategies for cultivating loyal customers, linking behavioral insights with practical marketing applications to refine your approach to customer loyalty. How to implement these strategies using powerful email marketing tactics including segmentation, automations, pop-ups, and more. Now is the perfect opportunity to: 🙂 Motivate your customers to come back 🛣 Streamline the customer journey 🔁 Ensure your customers perform repeat behaviours 😍 Develop your strategies to build loyal customers Whether you’re looking to optimise your email marketing or refine your customer experience, this session offers practical tips that can implemented immediately to see tangible results. By the end of the webinar, you’ll have a fresh perspective on loyalty and the tools to enhance your loyalty strategies. Book now to secure your space on this exclusive webinar — limited space available. search for the InSynch website to book a place.

Are you sending the right emails to turn subscribers into loyal customers? Today I'm sharing with you.... 20 Types of Emails Every Business Should Use to Engage Customers. So let's start.... 📩Welcome Emails These emails introduce new subscribers to your brand, set expectations, and often offer a special discount or resource to spark engagement right away. 📩 Onboarding Emails A series designed to guide new customers through using your product or service. 📩 Newsletter Emails These regular emails provide updates, insights, and valuable content. 📩 Promotional Emails When you want to highlight a sale, special offer, or new product, promotional emails are your go-to. 📩 Abandoned Cart Emails Designed for e-commerce, these emails remind customers they’ve left items in their shopping cart. 📩 Transactional Emails These emails are triggered by customer actions, such as order confirmations, shipping notifications, and password resets. 📩 Re-engagement Emails When subscribers or customers go inactive, re-engagement emails offer incentives to bring them back. 📩 Feedback or Survey Emails After a customer purchase or experience, these emails ask for feedback. 📩 Lead Nurturing Emails A sequence designed to guide prospects through your sales funnel. 📩 Seasonal Emails Sent around major holidays or seasons, these emails are perfect for special promotions, holiday greetings, or themed content that resonates with your audience’s mindset during specific times of the year. 📩 Event Invitation Emails Promote webinars, workshops, or product launches with event emails. 📩 Confirmation Emails These include any kind of email that confirms a specific action taken by the customer. 📩 Loyalty or Reward Emails For repeat customers, loyalty emails highlight rewards, points earned, or exclusive offers. 📩 Product Update Emails If you’ve rolled out a new feature or made improvements to your service, product update emails keep your customers informed and excited about what’s new. 📩 Upsell and Cross-sell Emails These emails encourage customers to purchase complementary or upgraded products. 📩 Content-Driven Emails If you’re running a blog or creating resources like eBooks or guides, content-driven emails share educational material with your audience. 📩 VIP or Exclusive Emails These emails target a select segment of your audience, offering exclusive deals or early access to products. 📩 Milestone Emails Celebrate customer anniversaries, birthdays, or other special moments with personalized milestone emails. 📩 Product Launch Emails When introducing a new product or service, these emails build hype and excitement. 📩 Reminder Emails Used to remind customers of upcoming appointments, subscription renewals, or deadlines. P.S If you find it helpful don't forget to repost it. ♻️ #copywriting #emailmarketing #business #marketing #innovation