Fayge Young’s Post

Consumer Duty. What the heck is that? Might just be a boon for copywriters. Head to the ProCopywriters blog to read Peter Wise's explanation of the new financial sector rules that require clearer communications and marketing. Link to Peter's article in the first comment below. Image credit in the second comment.

I am currently re-writing a landing page copy for a client. and here are 3 mistakes. I discovered this ad. The ex-writer... 📌 Made use of big, buggy, unnecessary words. 📌 He doesn't know how to connect his sentences to make his audience understand better. 📌 He ONLY made use of the CTA at the end line of the copy (this is very bad, and most copywriters are making the same mistake) But for the fact, I am re-writing it now. He doesn't need to panic let's fix everything. I am Sagacious Tehilla A psychology-oriented copywriter I mold seductive ad copy that converts attention to cash.💰

Ever wondered what it's like to work with a copywriter? Well, ponder no longer! In my latest blog, I break down the eight-stage process of working together on a website copy project. You might think this sounds like a lot... But every step is essential to ensure that your copy is far more than just pretty words on a page. Instead, you will receive copy that is... ✅ Expertly researched ✅ Strategically structured ✅ SEO-optimised ✅ Personality-packed ✅ And hyper-specific So the RIGHT people will take action. The link to the blog is in the comments below. 👇

The Difference Between a Noob and a Pro Copywriter You see... When you're reading your copy out loud, you'll inevitably notice spots where the text doesn't flow. In these cases, you need transition words to make the flow smoother. Here are several examples of good transition words and phrases: - First, second, third - In fact, likewise, on top of that - In effect, as a result, then, hence - Additionally, further, what's more - But, or, now, unlike, while, as much as - Equally important, uniquely, peculiarly - On the contrary, on one hand, on the other hand - For this reason, that's why, indeed, especially, particularly - Above all, despite, since, as long as, unless, in case (of), so that And many, many others. When you're editing, notice where the copy doesn't flow and add a transition word or phrase to make the copy smoother.

Something to be aware of: if you're a copywriter with a strong personality, it's likely that you'll therefore have a strong 'default' tone of voice - something which instantly says that something was written by you. Try not to let it get in the way, if you can. I have a strong default tone, so have to be careful that not too much 'Nick' creeps into my copy. Does anyone else have this? I can also tell, within any company, just who's 'had a go' at the copy, as they'll only ever write as themselves, in their distinctive style.

Copywriters, With great power comes great responsibility. As the world burns—literally—copywriters have a choice: sell more stuff, or use our words to spark real change. Howard Luck Gossage didn’t just write ads. He saved the Grand Canyon from being destroyed by a dam. One copywriter, one voice, preserved one of the world’s most iconic landmarks. The stakes are just as high today. What if we used our power to: - Stop the destruction of rainforests before they disappear - Protect oceans from drowning in plastic - Save species hanging by a thread - Help people live healthier, more meaningful lives Our words can do more than sell. They can make a difference. The world doesn’t need another sales pitch. It needs you.

Copywriters may not be the most visible people in agencies… But they are the most important. The hallmarks of a potentially successful copywriter include: - Obsessive curiosity about products , people and advertising. - A sense of humour. - A habit of hard work - The ability to think visually. - The ambition to write better campaigns than anyone has ever written before. Most good copywriters fall into two categories. 1. Poets And 2. Killers. Poets see copy as an end. Killers as a means to an end. If you’re both killer and poet you will print.

The problem with most newbie copywriters 🙄 Whenever they write a copy, it usually leaves them confused. They start asking themselves. Will my copy work or not? What if the client doesn't like it? Is this copy persuasive or not? Does it hammer-strike visitors? Will it increase customers/sales? Today, I'm going to relieve you from this headache. Ask yourself and answer these questions. You'll get to know how good or bad your copy is. 1. Are you getting attention with your opening? 2. Are you stating a problem the reader cares about? 3. Are you offering a solution that really works? 4. Are you asking the reader to take action? #Keep_evolving #Rewrite_edit #PERFECTION

Five essential tips from our very own Copywriter Matthijs van Rumpt who loves to write for #fun, and also for KesselsKramer. Thanks to LBBonline - Little Black Book Read here: https://lnkd.in/eAaWfKsi

𝗜 𝗱𝗼𝗻'𝘁 𝗵𝗮𝘃𝗲 𝘁𝗶𝗺𝗲 𝘁𝗼 𝘄𝗿𝗶𝘁𝗲 𝘀𝗰𝗿𝗶𝗽𝘁𝘀 ❌ We hear this a lot in the 10x10x10 video package. I coach clients on how to write the scripts using my connection system whether they're for your website, ads, social media, blog or even for outreach on LinkedIn. But if you don't have time. Or you're not a writer. We have an option where we'll write your scripts for you for a small fee. 35% of our customers choose this option. Our copywriter is very good at getting from you what you want to communicate, in your brand persona so you get the results you want. More clients, more engagement, more leads. So you can focus on what you do best. Choose this option and you can film on 26 September in Auckland. 2 spots left.