Email Copywriter/Marketer l eCommerce - DTC Brands l On a mission to help DTC brands improve lives — one email at a time.
Here's one thing you should monitor in your next campaign. Subject Lines that go straight to Spam Folders. Creating subject lines that avoid triggering spam filters is crucial for ensuring that your emails reach your audience's inbox. Here are some tips to help you craft subject lines that are less likely to be marked as spam: ✅ Avoid Spam-triggered words: Refrain from using words and phrases commonly associated with spam, such as "free," "urgent," "act now," "sale," or excessive use of exclamation marks. ✅ Personalize Without Overdoing It: Personalization can enhance engagement, but excessive use of personal information in subject lines may trigger spam filters. Keep personalization natural and relevant. ✅ Relevance and clarity: Communicate the content and purpose of your email in the subject line. Misleading or vague subject lines are more likely to be flagged as spam. ✅ Avoid all caps: Writing subject lines in all capital letters can be perceived as shouting and may trigger spam filters. Use capitalization sparingly and appropriately. ✅ Length Matters: Keep your subject lines concise and within a reasonable character limit. Extremely long subject lines can be flagged as spam. ✅ Avoid special characters: Minimize the use of special characters, symbols, and emojis in your subject lines. While occasional use is fine, excessive use can trigger spam filters. ✅ Avoid excessive punctuation: Excessive use of punctuation, especially multiple exclamation marks, can be a red flag for spam filters. Use punctuation sparingly and purposefully. ✅ Test Your Subject Lines: Use A/B testing to evaluate different subject lines and determine which ones are more effective. This can also help you identify potential spam triggers. Regularly monitoring email deliverability metrics and adjusting your approach based on results is essential for maintaining a positive sender reputation. Need help converting your subscribers into sales? 👉 Message me ✉️ #email #emailcopywriting #emailmarketing #eCommerce
