Lucia Ogbu’s Post

𝐖𝐡𝐢𝐜𝐡 𝐛𝐢𝐥𝐥𝐛𝐨𝐚𝐫𝐝 𝐰𝐨𝐮𝐥𝐝 𝐲𝐨𝐮 𝐥𝐢𝐤𝐞 𝐭𝐨 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐞 𝐨𝐧? What happens when your emails hit the spam folder instead of the inbox? Your visibility plummets, and so does your lead generation potential. 𝐓𝐡𝐞 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞: 𝐄𝐦𝐚𝐢𝐥 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐚𝐛𝐢𝐥𝐢𝐭𝐲 Landing in the inbox rather than spam is crucial for successful email marketing. Here’s how to enhance your email deliverability: Implement Email Authentication Protocols: 𝐒𝐞𝐭 𝐮𝐩 𝐃𝐌𝐀𝐑𝐂, 𝐃𝐊𝐈𝐌, 𝐚𝐧𝐝 𝐒𝐏𝐅 𝐫𝐞𝐜𝐨𝐫𝐝𝐬 𝐭𝐨 𝐚𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐚𝐭𝐞 𝐲𝐨𝐮𝐫 𝐞𝐦𝐚𝐢𝐥𝐬. 𝐔𝐬𝐞 𝐧𝐨 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝐭𝐰𝐨 𝐢𝐧𝐛𝐨𝐱𝐞𝐬 𝐩𝐞𝐫 𝐝𝐨𝐦𝐚𝐢𝐧 𝐭𝐨 𝐚𝐯𝐨𝐢𝐝 𝐫𝐞𝐝 𝐟𝐥𝐚𝐠𝐬. 𝐆𝐫𝐚𝐝𝐮𝐚𝐥𝐥𝐲 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐞𝐦𝐚𝐢𝐥 𝐯𝐨𝐥𝐮𝐦𝐞 𝐨𝐯𝐞𝐫 𝐚 𝐦𝐢𝐧𝐢𝐦𝐮𝐦 𝐨𝐟 14 𝐝𝐚𝐲𝐬 𝐭𝐨 𝐛𝐮𝐢𝐥𝐝 𝐚 𝐩𝐨𝐬𝐢𝐭𝐢𝐯𝐞 𝐬𝐞𝐧𝐝𝐞𝐫 𝐫𝐞𝐩𝐮𝐭𝐚𝐭𝐢𝐨𝐧. 𝐒𝐞𝐧𝐝 𝐟𝐞𝐰𝐞𝐫 𝐭𝐡𝐚𝐧 50 𝐞𝐦𝐚𝐢𝐥𝐬 𝐩𝐞𝐫 𝐢𝐧𝐛𝐨𝐱 𝐩𝐞𝐫 𝐝𝐚𝐲 𝐭𝐨 𝐚𝐯𝐨𝐢𝐝 𝐛𝐞𝐢𝐧𝐠 𝐦𝐚𝐫𝐤𝐞𝐝 𝐚𝐬 𝐬𝐩𝐚𝐦. 𝐀𝐯𝐨𝐢𝐝 𝐮𝐬𝐢𝐧𝐠 𝐥𝐢𝐧𝐤𝐬 𝐨𝐫 𝐢𝐦𝐚𝐠𝐞𝐬 𝐢𝐧 𝐢𝐧𝐢𝐭𝐢𝐚𝐥 𝐞𝐦𝐚𝐢𝐥𝐬 𝐭𝐨 𝐢𝐦𝐩𝐫𝐨𝐯𝐞 𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐚𝐛𝐢𝐥𝐢𝐭𝐲. 𝐄𝐧𝐬𝐮𝐫𝐞 𝐚𝐥𝐥 𝐞𝐦𝐚𝐢𝐥𝐬 𝐚𝐫𝐞 𝐯𝐞𝐫𝐢𝐟𝐢𝐞𝐝 𝐭𝐨 𝐤𝐞𝐞𝐩 𝐛𝐨𝐮𝐧𝐜𝐞 𝐫𝐚𝐭𝐞𝐬 𝐛𝐞𝐥𝐨𝐰 3% Need Help Enhancing Your Email Strategy? If you're struggling with email deliverability or just want to ensure your emails hit the inbox, I'm here to help. DM 'YES #Email #copywriting #emailmarketing

Keep your emails out of the spam folder by ticking off these boxes. (And possibly double your ROI) 🟩Are there spam trigger words in your email? 💡Excessive use of "urgent", "free", or "guarantee" can trigger the spam filter. 🟩Are there too many links in your email? 💡Limit the number of links to avoid looking like a fraud. 🟩Are you sending mile-long links with 100 letters and digits? 💡Use hyperlinking to turn those ugly links into clickable words. 🟩Is there an unsubscribe option? 💡Make sure you give them the choice to opt out. 🟩Are there too many images? 💡Balance it with text. Do not send image-only emails. 🟩How many attachments are in the email? 💡Avoid sending too many attachments, they scream "spam." 🟩Has your email list been cleaned recently? 💡Remove inactive email addresses to improve deliverability rates. 🟩Is your CTA clear? 💡Make it concise, compelling, and honest. 🟩Is your email personalized? 💡Generic emails are more likely to be flagged as spam. 🟩Are your emails consistent? 💡Random email campaigns make you look suspicious. 🟩Is the email well-formatted? Check alignments, fonts, and colors to keep it professional. Leave no stone unturned to improve your chances of landing in the "Primary" or "Important" folder. ✍️ What did I miss? #EmailMarketing #Copywriting #Emailcopywriting #Sales #Business

8 out of 10 email marketers do the same mistakes How to Stop Important Emails from Going to Promotions in Gmail? When a business sends an email blast, Google scans the incoming mail, and depending on the kind of information received, assigns the email to the Primary Inbox, to the Social Tab, or the Promotions Tab. The idea is to ensure that the Primary Inbox remains uncluttered, making it easier for users to find the emails that matter to them the most. Following things you can do to stop email from Going to Promotions Tab. 1. Make Your Emails Clear and Simple . Minimize Links . Minimize HTML . Minimize Graphics 2. Avoid Salesy Language 3. Personalize Whenever Possible . Address subscribers by name . Don’t blast your emails . Segment your list . Take segmentation even further 4. Check Your Email Service Provider 5. Warm-Up Your List After Switching Providers what's your thought ? #emailmarketing #digitalmarketing #emailcopywriting

5 Common Errors Increasing Your Unsubscribe Rate! 1️⃣ Lack of DMARC or domain authentication: Emails without domain authentication may get lost in spam folders, frustrating subscribers. Unless there is a return address, it feels sketchy and risks being thrown out. 2️⃣ Overwhelming Frequency of Emails: Email overload can lead to subscribers unsubscribing as they seek relief from constant flooding. 3️⃣ Wrong Segmentation The wrong segmentation leads to sending irrelevant content, resulting in subscribers opting out. It's like offering beef to a vegetarian—they're not interested, and they're out of there. 4️⃣ Lack of skimmability: A difficult-to-skim email may lead subscribers to unsubscribe if they miss crucial information. It's like reading a novel in a hurry - you'll miss the plot points and lose interest. 5️⃣ Poor content and design quality Subpar content and design make subscribers question their subscription, damaging your brand. It's like buying a fancy gadget that breaks immediately — disappointing and frustrating P.S: Attention couches, CEO/executives, and small entrepreneurs, if you are struggling with email marketing, just hit a DM to Sidra Abbas. #emailmarketing #emailcopywriting #emaildesigning

Here's how you improve your email response rate : 🔴 Do they present you with any objections? - Support data that it has worked in the past for your clients/yourself 🔴 Do they feel this might not work for this product/offer? - Present how it has benefited the whole product in itself 🔴 Do they share any doubt regarding the offer? - Support Case studies/Testimonials 🔴 You currently have no offer to promote in emails? - Tailor them a related question and convert it into an email thread later on 🔴PRO TIP: Never end your emails with this question - " What are the problems you're facing right now? I'd love to know all about it" - KNOW THE PROBLEM YOURSELF, DON'T ASK THEM! Found it useful? Save it when you're sending your next emails to your customers #emailcopywriting #emailmarketing #clientacquisition #growyourbusiness

It doesn't matter how brilliant your offer is or how compelling your message is. Your email will languish unopened if your subject line doesn't grab attention and spark curiosity. So, what's the secret to crafting subject lines that are impossible to ignore? After writing a lot of campaigns and testing countless variations, I've identified seven proven formulas: ✔ The Question: Pique their curiosity with an intriguing question: "Are you making these 5 common email marketing mistakes?" ✔ The How-To: Promise a clear benefit or solution: "How to double your open rates with one simple trick." ✔ The List: Leverage the power of numbers and specificity "7 subject line formulas that will skyrocket your open rates." ✔ Personalization: Use their name or reference a specific action. "John, your exclusive offer expires at midnight." ✔ The Urgency: Create a sense of scarcity or FOMO "Last chance: 50% off sale ends today!" ✔ The Curiosity Gap: Hint at something interesting without giving it all away. "You won't believe what happened when we tested this subject line..." ✔ The Emoji: Stand out in a crowded inbox with a relevant emoji "🚨 You're missing out on these email profits 💰" These formulas are just a starting point. The magic happens when you combine them, test variations, and continually refine them based on your unique audience insights. So, which formulas have you used in your subject lines? What other techniques have you found effective? Share your favourites in the comments, and let's geek out over open rates together! 🤭🤓📧 #SubjectLineSecrets #EmailCopywriting #OpenRateOptimization

8 subject lines that sell. Expert-approved: 1. Unmissable saving ideas: Exclusive email offer. 2. Boost your productivity with our latest tips. 3. Last chance: limited-time discount awaits. 4. Discover the secret to success. 5. Upgrade your life with our new arrivals. 6. Ready to transform your routine? Start here. 7. The deals you've been waiting for are here. 8. Don't miss out: Exciting news just in! The secrets to capturing your audience's attention and boosting your email marketing game. ♻ Share with your network if you find it valuable. Follow Darshan for more email marketing and copywriting tips to grow your business with more revenue. #Subjectline #Emailsuccess #Emailmarketing #CopywritingTips

SAVE YOUR EMAILS 📩 Let's save your emails before they get dumped into the promotion or Spam section 🙀 Welcome to the Day 13 of Our 🕊️ Copywriting Tips Challenge 🕊️ What's the point of sending someone an email when they aren't reaching to their primary section. Look, here’s the deal. Most emails never see the light of day. You spend hours crafting a killer message, you hit send… and it ends up in spam or the promotions tab where it dies. Why? Because most people are playing the wrong game. Here’s why your emails are getting buried: 1. Bad Sending Practices If your domain has a bad reputation because of spammy behaviors, you’re done!. Consistent high bounce rates or lots of emails marked as spam will tank you. 2. Overusing Salesy Language: Words like FREE, Buy Now, and Limited Time Offer are magnets for spam filters. They smell desperation and spam filters are designed to sniff that out. 3. No Personalization: People (and filters) can tell when you’re blasting the same email to thousands. It lacks relevance. The less relevant your email feels, the faster it’ll disappear into the abyss. 4. Lack of Engagement: If your open rates are low and no one is engaging, email providers are going to assume you're not worth being in the inbox. This is how you can fix it 👇👇👇 🌺Clean Your List: Stop emailing people who haven’t engaged with your content in months. You’re hurting your sender reputation. Only target people who are opening and engaging. 🌺Get Personal : Use the subscriber’s name, segment your lists, and speak directly to their pain points. If it feels like mass communication, it’ll get treated like it. 🌺 Stop Sounding Like a Sales Bro: Emails that solve a problem or deliver value get opened. Sales emails get buried. Simple as that!. 🌺Warm Up Your Domain: If you’re sending from a new domain, send small batches first. Build trust with ISPs by showing good open rates and low complaints. Treat your campaigns like a conversation, not an ad. And trust me, when you start following these principles, you’ll see the shift. #emails #copywriter #digitalmarketing #linkedin #contentwriting #linkedinmarketing #emailcampaigns #emailmarketing #linkedinpost #linkedin #marketingtips

3 Factors We Considered to Boost Our Email Open Rates by 47% We discovered that sending out our emails at optimal times (Active Time) of our audience increases our open rates by 47% But how did we find the best time? Here are 3 factors we considered: 1. Availability - Are eating dinner? - Are they Sleeping? - Are our audience at work? - What are they doing at the moment? 2. Competition - How many other businesses are emailing at the time our email goes out? - What type of content are they sending compared to ours? 3. Relevance - For our niche, is this a good time to send emails? - Is the content valuable at this time? By making this critical check through A/B testing and Metrics Analysis, we were able to increase our open rate by 47% What other ways do increase your open rate? P.S. Research when your audience is most active to maximize your email open rate rapidly. Do you find this helpful? 🔃 Repost to share with your network and follow me, Kerekere Precious, for more tips on effective email marketing! #Elearningoperators, #OnlineCoursecreators, #Cooperatetrainers #KerekerePrecious #EmailCopywriter #SalespageCopywriting

Email copywriting tip: Bad CTAs: - Sign up today. - Start a free trial. - Buy today. Good CTAs: - Get free email marketing tips every Tuesday! - Unlock full access for 14 days (No CC required). - Start your weight loss journey today! Bad CTAs tell them what to do. Good CTAs show them what they'll get. Upgrade your email game with these simple tweaks and watch your click-through rates skyrocket!