Trudy Sutherland’s Post

Factoid 4/6: Most viewers can differentiate among TV services in how advertising is presented. Nearly eight in ten viewers agree there are big differences in the amount of advertising presented on competing TV services. Our report finds that as a group, AVODS stand out for offering lighter ad loads and a better overall ad experience.

TVIQ is thrilled to spotlight our partnership with IndiCue, a new ad serving & management platform that aligns with TVIQ's mission to help CTV media companies maximize revenue across their entire supply chain. With Supply Path Optimization taking on even more importance and attributes like proper bundle IDs, Schain objects, correct Ads.txt & Sellers.json records, and supply chain partnership representations like inventory partner domain ALL having an incredible amount of importance right now, having the systems in place to support these structures is mission critical. Platforms like Indicue, led by Nicholas Frazee and John N. Marchesini, are critical partners of TVIQ as we work to empower CTV publishers with advanced tools and strategies that drive revenue growth. By leveraging Indicue's innovative technology and TVIQ's unmatched expertise in ad operations management, we’re helping publishers fully capitalize on the booming CTV market. Our partnership focuses on delivering precise targeting, robust measurement capabilities, and seamless ad integrations—ensuring that every ad dollar spent translates into maximum value for our clients. As the CTV landscape continues to evolve, companies like TVIQ and Indicue are committed to leading the charge, ensuring that our clients not only keep up with the changes but are positioned to thrive. Together, we’re making sure that publishers can harness the full potential of their CTV ad inventory, turning industry trends into tangible revenue gains. Learn more about how our partnership is setting new standards in CTV advertising and explore the future of CTV with TVIQ. #CTV #AdTech #DigitalAdvertising #TVIQ #Indicue #RevenueGrowth #Innovation #AdOperations #CTVPublishers

🔗https://lnkd.in/dJG-Bika As someone passionate about advertising, and specifically, personalized advertising, I look forward to exploring how #CTV can revolutionize targeted campaigns. Let's discuss real-world examples of successful addressable TV campaigns and the challenges involved. Don't miss this opportunity to unlock the potential of CTV in advertising!

Television has traditionally been about a value exchange: as viewers we understand that we “pay” for ad-funded content with our attention. This broadcast TV economic model has been challenged recently, but it’s really just evolving. Two-thirds of viewers in the U.S. express a preference for ad-supported subscriptions if it saves them money. That’s an increase of eight points in three years. We’re seeing the same embrace of advertising at home as well. The number of Australians with ad-supported video on demand (AVOD) services has nearly doubled, jumping from 962,510 in the June quarter of 2023 to 1.8 million in the June quarter of this year, according to Kantar. Good news for brands with the rise in ad-funded streaming opening up even more audiences at scale. Reach out to discuss what an efficient and effective Total TV campaign including AVOD could look like for your brand. https://lnkd.in/ghDjfxEs https://lnkd.in/g7j4hTs2

While 62% of CTV advertisers generally agree that the first most important measurement of success is is reach and frequency, opinions vary on the second-highest factor. Our latest report dives into advanced measurement techniques, including brand lift and incremental reach. Grab your copy of our Advanced TV report to find out what makes your CTV campaign really successful. #CTV #Programmatic #ConnectedTV #DigitalMarketing

In the ever-evolving TV landscape, consumer & buying fragmentation are on the rise. Use DIRECTV Advertising ‘s Interactive Buying Guide to learn how you can navigate the ins and outs of TV and Connected TV, & why working with TV providers delivers incremental value for video campaigns. 📺 Dive into more than just content — press ▶️ today! https://lnkd.in/gXWzaUBy

Have you ever thought about TV advertising but stopped short because: It feels like a channel only the “big guys” can afford? You’re unsure how to measure the impact on your brand’s growth? It seems too risky with your marketing budget? You’re not alone, and that’s exactly why we’re hosting this event next Thursday, 3rd October, 9-10 AM: Virtual Event – First-Time TV Advertising: Success Stories and Proven Strategies for Brands This session is built for marketers like you: 👉 Brands that are growing fast but haven't yet tapped into TV 👉 Brands that are challengers in their market and want to take a bold step forward 👉 Brands that have the budget but are unsure how to make TV work for them We’ve got a fantastic panel lined up to share real stories from brands just like yours who took the plunge and saw big returns. You’ll walk away with: 🎯 Proven strategies to launch your first TV campaign 🎯 Confidence that TV can be accessible and measurable for your brand 🎯 The know-how to make every penny of your budget count TV advertising can be a powerful tool to elevate any brand — this session will show you how to make it work for you. Sign up now: https://lnkd.in/eTbQ_FGH 📣 Meet our speakers: Jon Goulding - CEO - ATOMIC Ed Pettit - Head of Production - bandstand Darren Savage - Strategic Lead - BH&P (Becky Holland & Partners) Liam Cronin - Director - All Response Media #TVAdvertising #MarketingStrategy #ChallengerBrands #BrandGrowth #FastGrowthBrands #FirstTimeTV #GOevents #MarketingSuccess

With the shift towards digital, the rise of interactive and advanced creative formats, and the increasing control over reach and frequency, CTV is not just the future of television advertising—it's the present. Great insights on CTV by Innovid's latest Advertising Insights Report 2024. Report: http://surl.li/rupiz

Is it time to stop thinking of CTV as the sibling of TV? Or is there still an argument for a differentiated planning approach? We asked PubMatic, MiQ and Vevo to share their views and ask what challenges the industry needs to tackle to move from a siloed and fragmented TV landscape via The Drum 📺 Read now 👉 https://lnkd.in/eUdJSnGM #CTV #Digital #Advertising Tim Willcox Stephen Emsall James Cornish

Finally, we have data that proves that TV is the most effective channel for Marketers! Key Takeaways: 📈 54% of marketers rely on performance TV to generate pipeline & 23.6% plan to spend more on CTV ads this year 📈 65% of advertisers report an increase in sales when performance TV is added alongside other paid channels like search and social 📈 68% of marketers agree that performance TV has improved their brand awareness If you want to get started on buying CTV, let me know!