Emily Robinson’s Post

Connected TV advertising ranks #1 for marketers as their most effective channel according to a new survey. See what over 600 advertisers say about the future of CTV in the State of Performance TV report. Download the report now! https://hubs.la/Q02qcs6w0 #tvScientific #CTV #CTVAdvertising #PerformanceTV #PerformanceMarketing #OTT #AdSpend #BrandAwareness

While Australian CTV advertisers generally agree on what the first most important measurement of success is, opinions vary on the second-highest factor. Dive into our Advanced TV report to find out what makes your CTV campaign really successful: https://bit.ly/4cPuc9Q #CTV #Programmatic #ConnectedTV #DigitalMarketing

💡 Looking for tips to maximise your ATV results & increase ad engagement? Look no further! See MiQ's latest report on Advanced TV here 📺

Whether you are already incorporating CTV into your marketing strategy or looking to explore the realm of Connected TV advertising, don't miss this chance to delve deeper into the exciting world of CTV. #CTV #Advertising #MarketingStrategy

In the ever-evolving TV landscape, consumer & buying fragmentation are on the rise. Use DIRECTV Advertising ‘s Interactive Buying Guide to learn how you can navigate the ins and outs of TV and Connected TV, & why working with TV providers delivers incremental value for video campaigns. 📺 Dive into more than just content — press ▶️ today! https://lnkd.in/gXWzaUBy

What is Connected TV? How does CTV advertising work? How is CTV different from traditional TV? These are great (and important) questions for marketers to ask, and we have the answers. #ConnectedTV #CTVadvertising

There are many opportunities for developing new ad tech solutions for CTV/OTT 🚀 According to PwC, the spending on connected in-stream TV advertising will double between 2023 and 2028. See more details in the following link: https://lnkd.in/esigEH4T #CTV #programmaticadvertising #adtech

As viewers migrate to Connected TV (CTV), advertising dollars are shifting right along with them, causing Linear TV ad prices to decline after years of increases. This shift could make Linear TV more cost-effective than ever, opening the door for a broader range of advertisers to tap into both Linear TV and CTV for a more integrated strategy. Check out the chart below from EMARKETER, showing how Linear TV ad rates are adjusting in response to the CTV surge. #CTV #LinearTV #ConvergentTV #MediaInsights Nathan Scott

TV drives loads of search and web traffic! FACT. And now brands can quantify the impact of Channel 4 streaming ads on consumer spending with Attribute. Attribute measures consumer activity related to viewing such as purchases and links these back to the ads that prompted the activity. Channel 4 Sales and measurement partner Adalyser will use the data to measure response rates for streamers exposed to specific ad campaigns. Want to measure your VoD campaigns? Get in touch. #channel4 #adalyser #attribution

TV advertising used to be an exclusive club, open only to the business glitterati. But now the velvet rope is coming down. Connected TV services are cutting ad costs left and right, so now even small businesses can be VIPs and connect with the 24-hour party. #digitalmarketing #marketingtrends #digitaltrends