What does the future of TV advertising look like? 📺 Say hello to TV 2.0, an ad ecosystem that’s not just about reaching broad audiences — but also driving real, measurable outcomes that are most critical to your business. With the rise of CTV and streaming, the advertising landscape is finally catching up to digital standards. This evolution is giving advertisers the tools to target, measure, and achieve bottom-line results in ways previously reserved for channels like search and social. Learn more about TV 2.0 in Jason Fairchild’s feature in The Drum: https://lnkd.in/eiFxYFNv
tvScientific
Advertising Services
Los Angeles, CA 12,374 followers
Connected TV Advertising + Attribution Platform
About us
tvScientific is the first and only CTV advertising platform purpose built for serious performance marketers. The tvScientific platform makes TV advertising accessible and measurable for brands and apps of all sizes. tvScientific offers a self-managed solution that simplifies and automates TV buying and optimization, leveraging massive data to prove the actual value of TV advertising. The platform reaches 95% of AVOD inventory using proprietary, deterministic ID technology to measure ad exposure to outcome in an approachable, radically transparent and scalable way. An Idealab company, tvScientific was co-founded by senior executives with deep roots in programmatic advertising, digital media, and ad verification. The company is headquartered in Pasadena, California. For more information, visit https://www.tvscientific.com.
- Website
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http://tvscientific.com
External link for tvScientific
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Los Angeles, CA
- Type
- Privately Held
- Founded
- 2020
Locations
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Los Angeles, CA, US
Employees at tvScientific
Updates
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🚀 CTV is growing fast, but we’re just scratching the surface of its potential. At tvScientific, we’re pioneering performance TV—a transformative approach that combines the power of television with the precision of digital. This isn’t just about replacing linear TV’s $60-70B in ad spend; it’s about redefining what’s possible for performance advertisers who are ready to expand beyond search and social. Hear more from our CEO Jason Fairchild on the Open Market podcast as he shares the vision behind performance TV and why it’s poised to reshape the future of advertising. 🎧 Check it out here: https://hubs.la/Q0303-850 #CTV #PerformanceTV #ConnectedTV #CTVAdvertising #PerformanceAdvertising #PerformanceMarketing #OpenMarket #Podcast
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Did you know cord-cutter households will make up a whopping 72% of US homes by 2025? 👀 In our latest blog, we explore why CTV is a must-have for your 2025 marketing strategy, and how you can best leverage this high-impact channel in the coming year. Check it out: https://hubs.la/Q02_mkzj0 #CTV #ConnectedTV #PerformanceTV #PerformanceMarketing #Strategy
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Black Friday and Cyber Monday are officially over, and the holiday rush is quickly coming to an end. January is notoriously a slow sales month, but CTV can help you turn the post-holiday slump into a season of growth. In our latest blog, we share 4 actionable CTV strategies to help you start the New Year strong. Check it out: https://hubs.la/Q02-t9Xf0 #CTV #ConnectedTV #PerformanceTV #PerformanceMarketing #HolidayMarketing
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[EVENT UPDATE ⏰] 🎤 Join Jason Fairchild, CEO and Co-Founder of tvScientific, for his new webinar on **January 14th at 10:00 AM PT** to dive into TV 2.0—the revolutionary shift bringing TV back into favor with marketers across the board. If you are a marketer, media buyer, or brand strategist who wants to stay ahead in the rapidly evolving TV landscape, join the conversation to gain insights directly from Jason Fairchild, a leader at the forefront of the TV advertising evolution! 📌 Save your spot and join the live webinar on December 12th at 11:00 AM PT / 2:00 PM ET: https://lnkd.in/gHTuWecs #CTV #TVAdvertising #PerformanceAdvertising #Webinar #Marketing #tvScientific
Let's cut through the hype on the new Trade Desk OS. I question the focus and the solution. Missing the Mark: The hard truth? This is another solution in search of a problem. I've spent two decades in streaming and digital advertising, and I can tell you with certainty: no marketer has ever said, "Our CTV campaigns would work better if we just had another operating system." Brands aren’t limited by platform access — what they actually need is a more compelling reason to increase spend. Would consumers appreciate a better navigation and home screen experience? I think so, but is that a great unlock for hockey stick revenue growth? Probably not. Market Opportunity vs Reality: On the supply side, streaming giants don't need another access point for brand advertisers. What they really need is to expand their advertiser base and fill inventory more effectively. The massive opportunity isn't with Fortune 500 brands — it's with the tens of thousands of performance-driven advertisers eager to enter CTV. But these direct-to-consumer challenger brands won't shift a dollar without measurable ROAS. They don't need another platform layer; they need proof their campaigns actually work just like they found on Meta and Google. An OS doesn’t solve this challenge, and TTD isn’t a performance leader. It’s a brand advertiser platform. The Real Market Mover: What will help advertisers lean into the market is to solve the hard technical challenges — deterministic measurement that works across platforms, attribution that connects TV exposure to actual sales, and optimization that happens in real time, not weeks later. These are the capabilities that unlock incremental advertising dollars. What advertisers need is the ability to prove their CTV campaigns actually work. eMarketer says the CTV ad market will be worth $42 billion by 2028 (up from about $30 billion this year). That’s great. But the real opportunity is making TV a performance channel, which will allow it to tap into the combined $400B+ in search and social marketing spend. In other words, the real question is how CTV becomes a $400B channel, not a simple extension of linear, which will create a $40B channel. Everything else is just noise. #advertising #TTD #CTV
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🚨 4 days until Cyber Five!🚨 Don’t let your CTV campaigns miss a beat during this crucial shopping window. Take a few minutes to review, adjust, and drive results this season with our all-in-one Holiday CTV Toolkit👇 🎥 Tune into our webinar, co-hosted by Rockerbox to learn new holiday trends, tactics, and timing: https://hubs.la/Q02Z8b0M0 📖 Dive into our 2024 Holiday Advertising Trends Report to see what nearly 600 experienced marketers are planning for this year: https://hubs.la/Q02Z890q0 📺 Get access to our buying guide to improve brand awareness and drive business outcomes with CTV this holiday season and beyond: https://hubs.la/Q02Z88_m0 📝 Check out our blogs to get more insights: https://hubs.la/Q02Z89350 #CTV #ConnectedTV #PerformanceTV #PerformanceMarketing #Holidays #HolidayMarketing
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Huddle up, advertisers. Super Bowl LIX is coming up (sooner than you might think)! 🏈 As brands gear up for the biggest ad day of the year, the competition is fierce. And with ad prices at a premium, brands are increasingly looking to CTV as the smart play for reaching Super Bowl audiences at a fraction of the in-game cost. In our latest blog, we dive deep into why CTV is the best channel for your Super Bowl advertising initiatives. Check it out to learn everything from best practices to top ad examples from last year’s Big Game: https://hubs.la/Q02Z8f320 #CTV #ConnectedTV #SuperBowlLIX #PerformanceTV #Advertising
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Happy World TV Day! 📺 Join us in celebrating today by taking a look back at the evolution of TV advertising — a journey that started with a $9 black-and-white ad in 1941 and has transformed into a $70 billion industry powered by CTV and OTT innovation. As Connected TV continues to redefine the rules, it’s clear we’ve entered the era of TV 2.0: ⭐ Precision over guesswork: Advanced audience targeting meets measurable outcomes. ⭐ Creativity unleashed: Dynamic, interactive ads that engage and convert. ⭐ The future of storytelling: Where technology meets cultural impact. In our latest blog, we break down how the industry has evolved and what’s next for brands ready to embrace the future of TV advertising. Check it out: https://hubs.la/Q02YRJ0L0
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The Cyber Five countdown is on! 🛍️ Are your CTV campaigns primed to capture your audience’s attention when it counts the most? With ad competition at its peak, every marketer needs a strategic edge to stand out. The good news is that our 2024 Holiday Resources Hub has everything you need to know about this season’s essential insights: advertising trends, optimal ad placements, and proven tactics for engagement across the most influential shopping days. Check out our trends report, buying guide, or webinar to fine-tune your approach and maximize results during this critical period: https://hubs.la/Q02YFSWp0
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As 2025 approaches, millions are preparing to reset and focus on their health goals. With CTV, health and wellness brands can reach this motivated audience right where they are, with messages that inspire action and resonate deeply. 🧘🌱 Curious how? Tap into our latest blog for a step-by-step CTV guide to kickstart your New Year campaigns: https://hubs.la/Q02Xfqhp0
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