Channel 4 Sales

Meet our Black in Business shortlist! 💼 This initiative, designed by Channel 4 in partnership with Lloyds Business & Commercial, will support four of these 20 stand-out shortlisted businesses with £150,000 of TV advertising on Channel 4, the creation of their own TV commercial, business and marketing masterclasses, and tailored mentorship powered to accelerate their business growth. Huge congratulations to our shortlist who have made it this far: Flora & Curl Mojam Afro-Caribbean Grocery Hairvirginity Nylahs Naturals Colorintech Gazelle Global Consulting MAMA Youth Project Pay Angel The Motherhood Group Drapers England FLAKE BAKE Chrissy Bales Micro-Fresh® BYP Network SHYNE Storymix Tritek Consulting Limited ALONUKO SOUL CAP Samis Online Watch this space for announcements on the finalists! 📣 #BlackInBusiness #BlackInBusiness2024 #BlackEntrepreneurs #TVAdvertising #Channel4 #Lloyds

Playdoh? First thing in the morning? That's just how we do it at Channel 4! ✌️ Channel 4 Sales popped into the7stars agency yesterday morning to give everyone an update on our Fast Forward strategy and a sneak peek at our exciting upcoming content in 2025 👀 We had little Alex Horne set the agency their own Taskmaster brief: make a Christmas gift and wrap it with playdoh. To say we got the creative juices flowing was certainly a understatement! 🎨 🖌️ Thanks to everyone for taking part, and to our judge, James Wheatley, who crowned our winner, also James (a different James 👀), who took home two tickets to the Taskmaster live experience 🏆 angus mitchell Michelle Halpin Abbie Audsley Marcus Bellamy #Channel4 #AltogetherDifferent #the7stars #TVAdvertising #Taskmaster

Channel 4 champions accessible ads! 📺 💪 Channel 4's Customer and Commercial Leader, Amy Jenkins joins The Campaign UK Podcast to discuss how brands can do more to make ads accessible 🦻 🧏 They also mention Channel 4's success in subtitling the ads during its coverage of the Paris 2024 Paralympic Games and the positive business impact accessibility in advertising has 🙌 Find out more here 👉 https://lnkd.in/eBdZgMVm Channel 4 #Channel4 #AccessibilityInAdvertising #TVAdvertising #BoldForChange #DiversityInAdvertising #InclusiveByDesign #InclusiveAdvertising

Making advertising easier than ever with Channel 4 ❗️ Channel 4 Sales is launching the next phase of its new Private Marketplace, opening streaming advertising to more brands and creating new commercial opportunities 🔥 With our new partnership with programmatic platform, StackAdapt, the new private marketplace enables brands to buy advertising around Channel 4 streaming ▶️ Fatima Dowlet, Head of Streaming & Social Propositions, said: "Today’s news is another step in Channel 4 Sales’ effort to create the best advertising experience in the market..." 💪 Check out more here 👉 https://lnkd.in/g-zBjuMr #TVAdvertising #BoostYourBrand #Channel4 #Channel4Streaming

🚀 Looking to get your brand in front of up to 10% of the UK’s 16-34-year-olds in just one day? Look no further than Boost! Whether you're launching a new product, taking over campaigns, or celebrating seasonally, Boost delivers your TVC seamlessly in pre and mid-rolls throughout the day, exclusively on Channel 4’s streaming platform. Ready to level up your brand's reach? Let Boost do the heavy lifting! 💪 #Channel4Streaming #Streaming #BoostYourBrand

🎉 Black in Business wins Gold! 🏆 That's right! Black in Business has won Gold on Best Purpose Led Initiative at the B2B Marketing awards 🏅 We're super proud that our ongoing commitment to improve Black representation on-screen and more widely in the TV industry has been recognised in this way as we continue to empower black-owned businesses through this initiative alongside our partner, Lloyds Business & Commercial 🙌🏿 We look forward to seeing the results of this years' Black in Business initiative in 2025! 👀 Channel 4 #BlackInBusiness #BestPurposeInitiative #B2BMarketingAwards #Channel4 #LloydsBank #TVAdvertising

🔥 Channel 4 streaming stats are on fire! 🔥 October saw viewers committing a record breaking 13,318 years’ worth of viewing hours to Married at First Sight UK 💍, seven billion viewing minutes 📺, and year-on-year growth! 🚀 Check out more record-breaking stats: https://lnkd.in/eDmmpAdY #Channel4 #Channel4Streaming #RecordBreaking #Streaming #MarriedAtFirstSightUK

🔥 No one does meetings like Channel 4! 🔥 Last week, we brought our entire Commercial Team from London, Leeds, and Manchester together under one roof for Together4ADay 🙌 🚀 Led by the brilliant Ewan Douglas, Victoria Appleby and the always-inspiring David Taylor from Naked Leader, the day was full of energy and purpose — and not a single boring PowerPoint in sight! The day wrapped up with an epic Commitment Ceremony with Alan Hopkins, Eve Thompson and Christopher Remie — decisions were made, teams stayed or left 👀 and the energy was unmatched! 💚 Massive shoutout to everyone who joined us for an unforgettable day. Here's to the success of being Altogether Different in 2024! 💪 Thank you TRINITY BUOY WHARF TRUST for hosting us! #Channel4 #Together4ADay #TeamAwayDay #AltogetherDifferent

🚀 Black in Business is Highly Commended! 🚀 We’re buzzing to see this groundbreaking initiative recognised at the Festival of Media Cause Campaign Awards – a stage that showcases the world’s BEST media campaigns and sets the gold standard for the industry. ✨ Launched in 2023, Black in Business was created to uplift and champion Black entrepreneurs and businesses, offering game-changing TV ad space and mentorship. Now, back for a second year, it’s proof that initiatives like this can make real, lasting impact 💪🏾 Channel 4 #Channel4 #BlackInBusiness #FestivalOfMedia #FOMCA24 #RepresentationMatters #MediaForChange

Say ‘I do’ to the biggest Married At First Sight wrap party ever! 💍✨ Over 500 guests said their vows to an unforgettable night at Trinity Buoy Wharf, officiated by the matchmaker-in-chief himself, Ewan Douglas, the event brought together familiar faces from MAFS past and present. And the cherry on top? 🍒 DJ Gok Wan spun tunes that had everyone coupling up on the dance floor. Love may not always last forever, but this party was for better, for worse, and for the record books! 🎉💕 That’s a wrap! 🎬 Channel 4 #Channel4 #Channel4Events #MarriedAtFirstSight #MAFS #CommitmentCeremony #RealityTV #DJGokWan #LoveOnTheDancefloor #TrinityBuoyWharf