Channel 4 Sales’ Post

Big news regarding our CTV offering with Channel 4 now accessible via the StackAdapt platform - huge well done to all those involved in securing this partnership and excited to see it grow as we head into 2025. If this could be of interest to your brand/agency or you'd like to get some more info, feel free to drop me a DM! #CTV #programmatic #stackadapt #channel4

Download insights from VideoWeek's CTV Advertising Guide. The second edition of VideoWeek's CTV Advertising Guide North America provides an in-depth overview of the current CTV ad market. It examines how streaming companies are enhancing their sales strategies and the changing tactics of the buy-side. Link: https://lnkd.in/esh5D4-f

New research indicates a significant shift in U.S. consumer preferences towards ads on streaming media platforms. David Simon, one of Moloco's experts on streaming media monetization, emphasizes the critical need for an optimal ads experience, noting that consumers may unsubscribe based on their ad experience alone. This research highlights the urgency for streaming platforms to overhaul their ad strategies. Read more → https://lnkd.in/gbzwimMM Special thanks to Vanessa K. from YouGov who conducted this research. #ads #adstrategy #consumerbehavior

Ad-supported streaming is having a moment, and not just because Upfronts have kicked off in earnest. Not too long ago, the working assumption in the media industry was that the rise in streaming would mean a new era of ad-free viewing. Fast forward to Q4’23 and the streaming industry crossed a major milestone with the majority of Gross Subscriber Additions choosing ad-supported plans for the first time. Antenna found that in Q4’23, 51% of Gross Adds were ad-supported; the share of ad-supported Gross Adds increased to 56% in Q1’24. Of course, consumer openness to advertising varies significantly by service. You can see the full analysis in our latest post on the Antenna Insights Blog: https://lnkd.in/gJi_DHcV #avod #svod #streamingvideo #media #advertising #streamingdata #upfronts2024 #mediaanalytics #subscriptionvideo #subscriptioneconomy

Programmatic was originally built for display but with its expansion into streaming, advertisers face a much more complex ad serving environment. Download this report from FreeWheel to learn more about programmatic in a streaming environment and strategies that increase your chances of a successful bid. #EffectvEmp https://bit.ly/4e3pAx6

Programmatic was originally built for display but with its expansion into streaming, advertisers face a much more complex ad serving environment. Download this report from FreeWheel to learn more about programmatic in a streaming environment and strategies that increase your chances of a successful bid. #FreeWheelEmp https://bit.ly/48JRBbQ

Programmatic was originally built for display but with its expansion into streaming, advertisers face a much more complex ad serving environment. Download this report from FreeWheel to learn more about programmatic in a streaming environment and strategies that increase your chances of a successful bid. #EffectvEmp https://bit.ly/3C5Tzal

Programmatic was originally built for display but with its expansion into streaming, advertisers face a much more complex ad serving environment. Download this report from FreeWheel to learn more about programmatic in a streaming environment and strategies that increase your chances of a successful bid. #EffectvEmp https://bit.ly/3YM0jmw

Programmatic was originally built for display but with its expansion into streaming, advertisers face a much more complex ad serving environment. Download this report from FreeWheel to learn more about programmatic in a streaming environment and strategies that increase your chances of a successful bid. #EffectvEmp https://bit.ly/48CnJyj

Programmatic was originally built for display but with its expansion into streaming, advertisers face a much more complex ad serving environment. Download this report from FreeWheel to learn more about programmatic in a streaming environment and strategies that increase your chances of a successful bid. #EffectvEmp https://bit.ly/4fs0g56