Channel 4 Sales’ Post

What if athletes were given the rights to live, near-live, or highlights to broadcast through their key channels? Imagine the reach and revenue opportunities for all parties via using platforms like YouTube if they could just agree a rev share framework between platform, rights holder and athletes through #advertising. This idea would be best suited to the major events like the Olympics, but are unfortunately nothing more than a pipedream with their extensive rights frameworks for both broadcasters and sponsors. Is anyone bold enough out there to pilot it and see what happens? More on this on the #StreamTimeSports podcast. Listen here or find on all good platforms: https://lnkd.in/eTvBqJr6 #sportsbiz #streaming

📺 Seven Network takes the week with 11.7M viewers and leads in national viewership with 42% share. Unbeatable in #News (#7NEWS), #Sports (AFL) and #Entertainment (Dancing With The Stars)! 🌟 Growing in minutes watched on #7plus (+35% YoY). #Marketing #Technology #Innovation #News

This week on the podcast, Adam and Adir dive into the NBA's global growth and how sports broadcasting rights have skyrocketed over the years. They compare today's star-studded Team USA with the legendary 1992 Dream Team and explore the impact of media companies and sports betting on the industry. Watch the video now! #Business #Tech #Contrarians

Just what is The Premier League gearing up for after severing ties with 20+ year production partner IMG? Is it to build 'Premflix' or some sort of D2C product? is it about opening up more potential platform partners? Is it to remodel their approach to the likes of the National Football League (NFL), DFL Deutsche Fußball Liga or LALIGA? Is it a major investment into becoming a sports media enterprise? Or is it simply cost savings?? On this week's #StreamTimeSports - Steve McCaskill and I spend over 30 minutes talking through the decision, the implications and the ways the EPL will likely move forward in this new era of sports media we all work in. We also chat about 'that fight' on Netflix and the ramifications from both a tech and business standpoint. Take a listen, subscribe, review - and let us know what you think. https://lnkd.in/duH9s8nZ

Always lovely to be featured in Deadline 🎉📈 https://lnkd.in/eE-XwCRg We got up to 143M Unique Viewers (single profile-based) by the end of the 24-hour period 🕒 (don't confuse this with average minute data). Most important perhaps: ➡️ 75% of live audiences watched undercard, as well as the main event 🥊.  ➡️ Europe was worst at this, with 56% skipping to the main event, while the US was best 🌍🇺🇸. While live viewing was strong, we recorded about 38% of UVs (profiles) as post-live 📺. Higher than typical big sporting events. Two ways to take this: 1️⃣ Netflix had a big sports hit which rode off its own buzz and picked up secondary eyeballs 👀.  2️⃣ Netflix is still struggling a bit with the full, live sport proposition thing 🤔. In-market US results, which were about 80% live (compared to 24 hours), tend to indicate that live engagement was decent where it was more convenient and way better than Cup and Slam 🏆. While North America did see really high engagement – at one point making up 43% of all UVs – the rest of the world caught up 🌍. NA share dropped to 28% by the end of the period, with Europe, South Asia, etc., engaging more a little later. #Netflix #StreamingWars #LiveSports #Research #MikeTyson #JakePaul #PlumResearch #ContentTrends 👊💥 (Deadline Hollywood)

We were tasked with putting Golazio London, a brand new bar, on the quiet end of Camberwell Road, on the map.📍   And here’s how we did it…   Working closely with the owner, BIG little London needed to create and establish the Golazio brand and create talkability amongst the local community. Following many creative workshops and market research, we were able to bring together everything from their name, Golazio, to a comprehensive brand book.   🚨Then onto the press launch, and timing was crucial. We were sure to have made all efforts for this campaign to succeed and because of this, we were able to exceed expectations.   The BIG Results: ➡️ Press attendees included journalists from, The Guardian, The Gentleman Ultra, DAZN, FourFourTwo, Daily Start, Top Corner, Outside Write and Football Italia. ➡️ 5* reviews from all attendees  ➡️ 1000 organic Twitter followers within 24 hours of channel launch  ➡️ Coverage secured in, The Gentleman Ultra, Outside Write, DesignMyNight, Italian Craft Beers, Camberwell Online, The South London Guide, Alive and Kicking: the ultimate 90's football podcast.   Check out more of our results and how this was accomplished below👇   If you need help creating impactful campaigns for your brand, speak to Emma, Maya or Alice, to find out how we can best help you achieve the results you are looking for. #CaseStudy #PR #PRAgency #SocialMedia #PRStrategy #SocialMediaCampaign #Branding #MarketingAgency

🚨 Is your livestream truly accessible to everyone? As more events move online, the importance of making your livestreams accessible with real-time captions is more critical than ever. That’s why we’ve written a blog post about how accessibility fosters inclusivity, expands your reach, and engages a wider audience. In this carousel: - Why accessibility goes beyond compliance - How real-time captions can boost engagement - Industries lagging behind and how they can improve - Real-world use cases like education Learn how Claudio Live can bridge the gap and make your livestreams accessible to all. 👉 Read the full article on our blog to dive deeper: https://hubs.li/Q02QCs0K0 #accessibleevents #livestreaming #onlineeducation #accessibility #closedcaptioning #broadcasts

💵 Whether it be subscriptions, PPV, or free-to-air, sports have been searching for the perfect way to monetise their content. 💵 On this episode of #StreamTimeSports, Chris Stone and I debate which distribution and monetisation models are overrated or underrated. We debate: - FTA Linear - PAY TV Linear - Subs funded/ SVOD - Ad funded/ AVOD - FAST - PPV The discussion includes: - Is the National Football League (NFL)’s free to air success replicable? - Do linear pay broadcasters like ESPN and Sky still carry the same value of a decade ago? - Are subscription focussed services such as DAZN flawed? - Can Ad funded models reach their full potential? - Should we see more sports offered via PPV? - Has FAST already fallen off? Take a listen and let us know what you think!: https://lnkd.in/engkthTG

Over the moon for This Week's Acca, our podcast in association with Sky Betting & Gaming, to receive special mention in the latest Flutter UK & Ireland ‘Best of the Brands’ update! TikTok numbers since January 1 with *ZERO* paid promotion: - 6.1 million views - 3.8 million audience reach - 253,000 likes - 24,000 comments Hard work, dedication and collaboration leads to great content, you only have to check how many tags there are to this post to see that. #football #podcast #broadcasting #content #betting #teamwork #partnership #sportsbetting #ChangingTheGame

Interesting article from The Guardian. Broadcast TV is struggling, but sports are still the MVP for both free-to-air and pay-TV. Despite a 25% drop in UK TV viewership over the past decade, sports are thriving! Sports shows continue to attract huge audiences, especially younger viewers. The idea that young people don’t care about live sports anymore? Totally overblown. Enders Analysis reports that live sports viewing among under-35s now makes up 17% of all TV set viewing in 2023, up from just 7% in 2015. What is going on here? It seems that in a world of algorithm-driven content, sports still bring people together. The live aspect adds to the excitement. Broadcasters and leagues are doing a great job keeping sports engaging in this fast-changing media landscape. ➡️ https://lnkd.in/dPRaGEXs #sportsbroadcasting #netinsightnimbra #remoteproduction #livecloudproduction