Sky Betting & Gaming

Sky Bet Super Week is Super-Sized this Christmas 🎄 We're ready for our biggest and best Super Week yet, made possible by the incredible effort and dedication of our amazing teams across Sky Bet. 🎉 Our Colleagues hard work brings our customers: 🎁 2 Weeks of Festive Fun: Extending the Christmas magic with unbeatable offers. 🎁 Fan-Favourite Deals: MBAC Price Boosts, Free Build-A-Bets, Bet & Gets, and much more. 🎁 Epic Welcome Offers: Generous free bets and spins guaranteed to wow and welcome our new customers. Where you'll see it shine: From our incredible new festive themed TV ad to our fresh social content and beyond – our creative has had a 360 degree refresh and you can't miss it! 📺     Every campaign, creative update, and channel managed by our colleagues goes toward making Sky Bet a #1 choice this Christmas for our customers. A big thank you to everybody who has had a part to play in this super-sized team effort. ❤️ 🤝 #WinTogether #SuperSizedThankYou #SuperWeek #ForTheFans

Last week, we launched our first-ever Super 6 x Stick To Football watchalong... and much like Willy's pies that Ian Wright brought along, the session didn't disappoint 🥧⚽🎥 With footballing legends Gary Neville, Jamie Carragher, Roy Keane, and Ian Wright on the panel, the crew dove into the action (and the pies!) while sharing their Super 6 predictions and live reactions to Arsenal vs. Man United and Newcastle vs. Liverpool. And the response from fans? Incredible! ✨ 650k total YouTube views, peaking at 47k live viewers 📱 Massive social reach: 20M impressions and 700k+ engagements 📊 One of the most popular mid-week Super 6 rounds in over 2 years! 👏 Huge thanks to Alex Hooker, Oli Mitchell, Barney Wilcock, Matt Temple-Marsh, Billy Lumsden and Kevin Brain for making it all happen. 🎬 Catch up on the highlights here: https://lnkd.in/e6ERmTmX #Super6 #StickToFootball #TheOverlap #ChangeTheGame #WinTogether

The Flutter Charity Ball raised over £280K in one night for Cure Leukaemia, bringing the total this year to an amazing £357K! 🪩 Over the course of the year, colleagues across the Flutter UK & Ireland region including; Paddy Power, Betfair, Sky Betting & Gaming, and tombola have rallied together to support the ATICUS network, funding 15 centres across the UK which make cutting-edge clinical trials aimed at improving outcomes for children undergoing stem cell transplants possible. 🙌 Hosted by ITV Racing’s Ed Chamberlain and Oli Bell, the event this week saw guests entertained, inspired and even moved to tears by the incredible stories shared on the night. 🎤 Steve Birch, CCO of Sky Betting & Gaming and tombola, said: "I’ve visited the Christy Research Centre in Manchester, which is one of 15 centres that Cure Leukaemia support, and I saw myself the importance and impact that the money Flutter has raised over the last year makes. We are truly grateful for the generosity of attendees who collectively helped us to raise a great amount for Cure Leukaemia so they can continue their work to find a cure for blood cancer." This annual event is part of Flutter Entertainment ’s global Do More commitment, aiming to improve 10 million lives by 2030 through its Positive Impact Plan. A huge thank you to all attendees, colleagues, and supporters for an unforgettable night! 👏 📖 Read the full story here: https://lnkd.in/euPEzxUD #FlutterUKICOTY #DoMore #PositiveImpactPlan #CureLeukaemia

Safer Gambling Week 2024 is coming to a close. 💭 At Flutter Entertainment , safer gambling is a year-round commitment. Across the Flutter UK & Ireland division, our SG initiative work continues across our brands to support both colleagues and customers, driving our Global Play Well Vision: By 2025, 75% of our customers will be Play Well Power Players, actively using SG tools.🤝 🔎 What's next?  Here’s how just a few of our teams are making SG a priority every day: ✅ People Team: Partnering with our colleagues and business areas to review onboarding and training processes. ✅ Business Intelligence: Embedding the safer gambling lens into reporting for impactful insights. ✅ Strategy & Automation: Finding smarter ways to make SG processes seamless and more efficient for our customers. ✅ Customer Ops & Retail: Engaging daily with our customers to promote our Play Well tools. ✅ Tech & Product: Innovating tech solutions to empower safer gambling. ✅ Marketing: Designing campaigns and propositions informed by SG research and positive tool promotion. A big thank you to our colleagues and guests who attended and participated in our week of events - and for all the hard work that happens every day to ensure Safer Gambling is always a priority here at Flutter. 🙌 Paddy Power | Betfair | Sky Betting & Gaming | tombola #PlayWell #ResponsibleGaming #SGWeek24 #ESGW24 #CustomerFirstAlways #ChangeTheGame

This week at Flutter UK & Ireland, Safer Gambling has been brought to life across our offices 🌍 Together, we've been exploring how we’re changing the game in safer gambling across our brands and focusing on putting the customer first, always. Event highlights include: 📖 Past, Present, and Future – We reflected on the progress of our UKI Customer Safety strategy and tombola’s safer gambling initiatives. 💬 Lived Experiences and Play Well Tools – We heard how our brands; Paddy Power, Betfair, Sky Betting & Gaming and tombola Play Well tools help promote sustainable play and were joined by Betknowmore UK, who gave us powerful insights into gambling behaviours. 🔒 Safer Gambling in the Customer Journey – With insights from Paddy Power Retail and Customer Operations, we explored how technology and tools support safer play across online and retail customer journeys. This week showcased our commitment to embedding safer gambling into everything we do. A huge thank you to everyone who participated – together, we’re setting the standard for safer play. #SaferGambling #PlayWell #CustomerSafety #PositiveImpactPlan #CustomerFirstAlways #ChangeTheGame Safer Gambling Week Flutter Entertainment

A huge milestone for the Every Minute Matters campaign! 🔔 Today in Leeds, we held an event in partnership with British Heart Foundation to raise awareness about the importance of CPR. ❤️ Colleagues heard heartfelt stories from Adam Dodd, his wife Kat, and cardiac arrest survivor Neil Davidson showed us just how crucial those first few minutes are in saving lives. We held hands-on CPR training using the BHF RevivR tool for all our Flutter UK & Ireland colleagues who attended, which was a HUGE success! 👏 We are incredibly proud that this campaign continues to gain momentum, and it’s clear that the message is hitting home: knowing CPR really does save lives! #EveryMinuteMatters #SkyBet #CPRAwareness #DoMore

That's a wrap on Together for Inclusion Week ✅ This week at Flutter UK & Ireland, we united with the rest of Flutter Entertainment to learn, reflect, and grow through our Together for Inclusion webinar series. Each session brought fresh perspectives on creating an inclusive culture where everyone can thrive. Our Key Takeaways: 🤝 Allyship: True allyship is about action. As June Sarpong OBE reminded us, it’s vital to champion underrepresented voices and actively create spaces of belonging. 🧠 Mental Wellbeing: Dr. Rachel Lewis and Claire Agate highlighted the importance of fostering mental health in the workplace—prioritising open conversations and support systems for all. 👩💼 Women in the Workplace: Our session on menopause with Over The Bloody Moon shone a light on how supporting women at every stage of life is crucial for gender equality and overall team wellbeing. 📣 Black Voices: David Olosoga's session emphasised the importance of amplifying Black voices in the workplace, and how listening and learning can fuel real change. 🌍 Inclusive Culture: Thais Compoint reminded us that inclusivity isn’t a one-size-fits-all approach—it’s a continuous journey of learning, empathy, and understanding. Cheryl Bosi, CPO, Flutter UKI shares her reflections on the week:"Inclusion is at the heart of what we do at Flutter - and Free To Be Me is a core value in the UK & Ireland division. The Together for Inclusion series was a powerful opportunity for us to listen, learn, and better understand the experiences of our colleagues. Creating a culture where everyone feels free to be themselves is essential for innovation, wellbeing, and success—a big thank you to our colleagues who attended these sessions and had a hand in organising them!" As we close out Inclusion Week today, we remain committed to fostering a culture where everyone is free to be themselves. 💛 Paddy Power | Betfair | Sky Betting & Gaming | tombola #TogetherForInclusion #Allyship #MentalWellbeing #InclusionWeek #BlackVoices #WomenInTheWorkplace #Menopause #DiversityAndInclusion #FreeToBeMe #FlutterUKIValues

Earlier this year the Sky Vegas team asked members of the public what games they play to bring entertainment to the little moments in life. And thus, The Household Games were born! 💫 Contestants battled it out for a chance to win £10k in our very own, purpose-built Sky Vegas house as we brought the play in every day to life. We extended the invite to our Sky Vegas colleagues who took part in a 'Household Games' gameshow produced by the social team in support of the new brand proposition. Experiencing life's 'favourite games' they shuffled down Pathway Peril (getting gunged was inevitable!), went head-to-head with a microwave in ‘Beat The Beep’, and raced through rooms in ‘Household Hustle’, just to name a few… We had a lot of fun bringing this proposition to life and as a bonus we donated £10,000 to our Charity Partner, Cure Leukaemia who were present on the day! 🙏 #SBG #SkyVegas #HouseholdGames

Vinnie Jones has entered the chat... 📣 And he's got a message for you! Step up, and learn CPR. We are delighted to share that Vinnie Jones is joining the Sky Bet X British Heart Foundation campaign 'Every Minute Matters' to encourage fans to learn lifesaving CPR. ❤️ With a goal of 270,000 by the end of the 2024-2025 season we are making excellent progress with up to 70,000 completed already. A huge thank you to all of our colleagues who's incredible work on this campaign is going a long way and ensuring it truly makes a difference. 👏 Watch this space next week as we find out more about the hard work behind this already iconic ad! 👀 #StepUp #EveryMinuteMatters #SkyBet

Sky Betting & Gaming X York Ebor Festival 🏇 Last week, some of our colleagues from across SBG and the Flutter UK & Ireland division were having a wonderful time at the Ebor Festival, alongside the hundreds of attendees that turn out every year for this great event.   On the final day, Her Majesty the Queen Camilla, presented the trophy for the Sky Bet Ebor alongside Steve Birch, Chief Commercial Officer at Sky Betting and Gaming. The trophy was awarded to the Henry de Bromhead-trained Magical Zoe.   Next Door But One CIC was the winning charity in the Community Sweepstake, receiving a donation of £20,000 towards their award-winning LGBTQ+ and disability-led theatre in the city. 👏 Thank you to all who attended this very special day! #SkyBet #EborFestival #PositiveImpactPlan #WinTogether