Channel 4 Sales’ Post

It's been very exciting to use Roku's data to help build predictions for the year ahead in streaming! Some of the tidbits I found most interesting to work on: - The reach of free streaming has tripled in the last 5 years, and today, 88% of U.S. Roku households stream free, ad-supported content. - In 2025, Roku believes the majority of streaming will be free and ad-supported. - For the first time, people 18 to 49 years old spent the majority of their sports viewing time (54%) watching via streaming — up from 31% just two years earlier. If growth rates continue, we believe two out of three sports hours will be streamed in 2025. Check out all these insights and more in Roku's 2025 Predictions 🔮 https://lnkd.in/eXu3jDc4

The lean-back nature of streaming helps put viewers in the right mindset for ads. In fact, Gen Z is 73% more receptive to ads when in a positive mood. Learn how to capture Gen Z's attention: https://lnkd.in/ejuK4BMg #Streaming #Advertising

🎬 Is VOD alone enough to stand out in today’s streaming landscape? Not anymore! 🚀 With the rise of FAST (Free Ad-Supported Streaming Television) channels, content creators and platforms have a new way to boost visibility and maximize revenue. 📈 FAST channels offer real-time, curated content experiences that keep viewers engaged longer while providing better monetization opportunities through ad integration. 🎯 Let’s talk FAST channels. 🚀 #fastchannels #streaming #revidd #monetization #ott #vod #contentcreators #adsupportedstreaming #fast

Experience the future of streaming with FAST channels! 🚀 Learn how these ad-supported platforms are changing the game for viewers and advertisers alike. Read for insights and stay ahead of the curve! #FASTChannels #Streaming #ott #2024predictions #IWorkForComcast

Experience the future of streaming with FAST channels! 🚀 Learn how these ad-supported platforms are changing the game for viewers and advertisers alike. Read for insights and stay ahead of the curve! #FASTChannels #Streaming #ott #2024predictions #IWorkForComcast

Do you watch holiday content in the summer? 🎄What's everyone streaming these days? 🤔 We hit the floor at ANA Masters of Marketing to find out! Check out our CTV Trends Report 2024 to learn more about what’s shaping the future of streaming: https://hubs.ly/Q02Z4F9Y0 #CTVTrends #Streaming #AdTech #AdvertisingTrends

Experience the future of streaming with FAST channels! 🚀 Learn how these ad-supported platforms are changing the game for viewers and advertisers alike. Read for insights and stay ahead of the curve! #FASTChannels #Streaming #ott #2024predictions #IWorkForComcast

We’re excited to share Roku’s 2025 predictions to guide you in the year ahead. 2025 will be an exciting year for our viewers, partners, and brands. How will streaming evolve in the next 12 months? Find out. https://lnkd.in/e2-zTftY #Roku2025Predictions #Streaming #Advertising

Check out Roku’s 2025 predictions for how #streaming will evolve over the next year!

If you're feeling overwhelmed by the constantly changing ad-supported streaming space, don't worry - we’ve got you covered! I am here to help you navigate platforms like Amazon Prime Video and more. Let me help you make sense of the world of advertising and streaming media. #CoxMedia #OTT #OTTAdvertising #Streaming #StreamingMedia #Advertising