Rebecca Rogalski’s Post

We’re excited to share Roku’s 2025 predictions to guide you in the year ahead. 2025 will be an exciting year for our viewers, partners, and brands. How will streaming evolve in the next 12 months? Find out. https://lnkd.in/e2-zTftY #Roku2025Predictions #Streaming #Advertising

It's been very exciting to use Roku's data to help build predictions for the year ahead in streaming! Some of the tidbits I found most interesting to work on: - The reach of free streaming has tripled in the last 5 years, and today, 88% of U.S. Roku households stream free, ad-supported content. - In 2025, Roku believes the majority of streaming will be free and ad-supported. - For the first time, people 18 to 49 years old spent the majority of their sports viewing time (54%) watching via streaming — up from 31% just two years earlier. If growth rates continue, we believe two out of three sports hours will be streamed in 2025. Check out all these insights and more in Roku's 2025 Predictions 🔮 https://lnkd.in/eXu3jDc4

Streaming isn't just a trend; it's the backbone of entertainment in 2024.👇 20.1 million UK households subscribed to video-on-demand services in Q3- that's almost a third of the total population! It's clear the demand for seamless, reliable streaming experiences continues to grow. Viewers don't just want on-demand content but content that is of high quality and consistent. Technology like BunnyCDN makes sure that platforms can meet this demand. As streaming continues to dominate, the need for scalable, efficient solutions to manage massive viewership spikes becomes non-negotiable! #Streaming #ContentDelivery #BunnyNet

With the average home using around seven streaming apps and over 25% of households utilizing ten or more, it’s clear that viewers are spread across multiple platforms. For local advertisers, this means placing ads on just one or two #streaming platforms won't deliver the necessary reach or scale. Learn more: https://lnkd.in/ecHhkSfc #Streaming #DontGetLeftBehind #Premion #OTTStreaming

Need to know how to advertise effectively on streaming services? Look no further than the expert opinion of Christopher Martinez who is immersed in the space for Hearst Television - we were lucky enough to capture his brilliance in the space when he visited Pittsburgh - good news for you is his talk is easy to understand with actionable takeaways - get it free here: https://lnkd.in/e5VDV66u #OTT #wtaeadvertising #WTAE #streaming #streamingmedia #streamingadvertising

Do you watch holiday content in the summer? 🎄What's everyone streaming these days? 🤔 We hit the floor at ANA Masters of Marketing to find out! Check out our CTV Trends Report 2024 to learn more about what’s shaping the future of streaming: https://hubs.ly/Q02Z4F9Y0 #CTVTrends #Streaming #AdTech #AdvertisingTrends

🌟 2025 TV Advertising Predictions 🌟 What’s next for TV advertising? At Roku, we’re sharing expert insights and data-driven trends to help you prepare for the future of streaming. To learn more, check out our five big for predictions for 2025 below. 📺✨ 👉 Explore the report: https://lnkd.in/dx8jvcim 🎥 Also, don’t miss our webinar on December 12th for an exclusive deep dive into these predictions. 👉Save your spot: https://lnkd.in/djNA9MH7 #Roku2025Predictions #Streaming #Advertising

2025 will be an exciting year for streamers and advertisers. How will TV streaming evolve in the next 12 months? 💡 Read Roku’s five big predictions to find out. https://lnkd.in/gG7zvRSu

📺 NEW REPORT: As you may have seen in Vulture's Buffering newsletter this afternoon: key to the next era of streaming will be defining your streaming service’s personality. Once underdogs, the major streaming services are now central to our media and entertainment infrastructure. Yet, amidst a multitude of choices, platforms must offer more than just value to attract and retain subscribers—they must become truly essential. But, how?    Our latest white paper, Navigating a New Era of Streaming, draws on four years of data from our Originals IQ program—the most comprehensive global tracking product for consumer streaming behaviors and opinions—validated against spending data from Earnest to gauge correlations with subscriber acquisition and churn. Through this analysis, we’ve identified the essential elements for streamers to assess their position, and gain and maintain a competitive edge.   Visit https://lnkd.in/ePhciNEH to download the full report or reach out to [email protected] for more information on Originals IQ. #insights #streaming #tv #tracking

With fewer ad loads in streaming than in traditional linear broadcast, brands have a wealth of new opportunities to engage viewers. Andrew King sat down with Beet.TV at this year's POSSIBLE event to talk about the different ways that creative technology is shaping today's streaming ecosystem. Check out the full interview here: https://lnkd.in/eME8iHq7 #CTV #adtech #streamingadvertising #streaming