National Research Group’s Post

Streaming isn't just a trend; it's the backbone of entertainment in 2024.👇 20.1 million UK households subscribed to video-on-demand services in Q3- that's almost a third of the total population! It's clear the demand for seamless, reliable streaming experiences continues to grow. Viewers don't just want on-demand content but content that is of high quality and consistent. Technology like BunnyCDN makes sure that platforms can meet this demand. As streaming continues to dominate, the need for scalable, efficient solutions to manage massive viewership spikes becomes non-negotiable! #Streaming #ContentDelivery #BunnyNet

As streaming platforms increasingly focus on profitability, we’re entering a new era in the industry. Viewers are juggling multiple services with little loyalty to individual SVODs, making consistently engaging content the key to sustainable growth. Our latest report, Streaming Hits or Misses: Was Big Spending Worth It? offers a deep dive into the changing landscape of streaming. Inside, you’ll discover: * The top original shows across all platforms 📺 * Insights into Netflix’s market dominance 💪 * The influence of award shows on streaming trends 🏆 * And much more! 📊 View the interactive report to explore valuable metrics and analysis on the current state of the streaming industry: https://lnkd.in/gF8ypkMs #Streaming #SVOD #ContentStrategy #DigitalMedia #StreamingReport #EntertainmentIndustry #DataAnalytics #BusinessInsights

🌟 2025 TV Advertising Predictions 🌟 What’s next for TV advertising? At Roku, we’re sharing expert insights and data-driven trends to help you prepare for the future of streaming. To learn more, check out our five big for predictions for 2025 below. 📺✨ 👉 Explore the report: https://lnkd.in/dx8jvcim 🎥 Also, don’t miss our webinar on December 12th for an exclusive deep dive into these predictions. 👉Save your spot: https://lnkd.in/djNA9MH7 #Roku2025Predictions #Streaming #Advertising

Agnostically & Non-Competitively Bringing Back 50%+ Positive Revenues to the Streaming Industry Globally. 10+ Years In the Making. Misdirecting Those who try to Copy Us. The Time is NOW! Both Content and Eyeballs Partners will Flourish. This will be fun! #nextgenstreaming #freecast #streamingwars #nomoreappdiving #streaming

In the final installment of Digiday's multi-part series covering streaming services, Catherine Wolf talks to Tinuiti's Harry Browne about the success metrics and challenges on ad-supported streaming platforms. "I’m always focused on measurability and having frameworks in place to measure the efficacy of [streaming] media," said Harry. "Otherwise, it’s hard to justify running media. No advertiser has the luxury of being able to spend money on an ad and not answer to someone and say what it did for them. Having a measurement framework in place is just really critical." Read more: https://lnkd.in/gN89__b9

The television landscape is undergoing a revolutionary transformation with the rise of #FAST (Free Ad-supported Streaming TV) channels. These channels blend the familiarity of linear TV with the flexibility of streaming, providing a modern twist that appeals to today's viewers. As traditional pay TV continues to decline, FAST channels are emerging as a popular alternative, offering a diverse range of content that mimics the linear TV experience but is delivered through streaming platforms. But that's not all. Innovations like adaptive streaming and Server-Side Ad Insertion (SSAI) are setting new standards for personalized advertising and viewer experiences. By integrating targeted ads seamlessly into streaming content, platforms can enhance ad relevance, reduce buffering times, and provide smoother viewing experiences. Dive into our latest article to explore how these technologies are shaping the future of video streaming: The Future of Personalized Ads and FAST Channels - https://netint.biz/4ePq9wd #Streaming #Advertising #TechInnovation Broadpeak

The television landscape is undergoing a revolutionary transformation with the rise of #FAST (Free Ad-supported Streaming TV) channels. These channels blend the familiarity of linear TV with the flexibility of streaming, providing a modern twist that appeals to today's viewers. As traditional pay TV continues to decline, FAST channels are emerging as a popular alternative, offering a diverse range of content that mimics the linear TV experience but is delivered through streaming platforms. But that's not all. Innovations like adaptive streaming and Server-Side Ad Insertion (SSAI) are setting new standards for personalized advertising and viewer experiences. By integrating targeted ads seamlessly into streaming content, platforms can enhance ad relevance, reduce buffering times, and provide smoother viewing experiences. Dive into our latest article to explore how these technologies are shaping the future of video streaming: The Future of Personalized Ads and FAST Channels - https://netint.biz/4eZlc43 #Streaming #Advertising #TechInnovation Broadpeak

2025 will be an exciting year for streamers and advertisers. How will TV streaming evolve in the next 12 months? 💡 Read Roku’s five big predictions to find out. https://lnkd.in/gG7zvRSu

How many hours of content do Americans stream each day? In an age where the digital world is our primary source of entertainment, the streaming service market is more competitive and complex than ever. To gain a deeper understanding of the current streaming landscape and its impact on American consumers, Forbes Home and OnePoll US initiated a comprehensive online survey. The insights are based on a survey targeting 2,000 American streaming media users who engage with content for at least an hour daily. Read the research findings here: https://hubs.ly/Q02nGn8x0 #streaming #entertainment #digitalmedia

🔊 Transparency and Innovation in Streaming Analytics 📈 Check out this sneak peek with Carol Hanley, CEO of Whip Media, where she shares details about a new initiative focused on bringing more transparency to the streaming industry. By partnering with top FAST channel leaders and using combined, anonymous data, Whip Media aims to create better industry benchmarks and insights. 🔍 Why it matters: 🔹 Streaming companies need benchmarks that go beyond the basics to inspire new ideas. 🔹 Transparent data helps decision-makers make strategic choices, similar to how advertisers use "share of voice." 🔹 This initiative is set to make a big impact for everyone in the industry, from major platforms to smaller players. Hear Carol explain how this initiative is getting positive feedback from customers and why it could change how streaming services track their success. 🎥 Listen here: https://lnkd.in/gyF5cuae #streaming #FASTchannels #AVOD #dataanalytics #innovation #WhipMedia #contentstrategy