Tinuiti

Tinuiti's Elizabeth Marsten and Joe O'Connor sit down to talk about Amazon's release of AMC Audiences for Sponsored Ads, and why this is a "super big deal." Take a few minutes to learn more about the significance of this update, some examples of how your brand could use this, and how to get started. Watch the full conversation here: https://lnkd.in/drrgEUh2 #amazon Amazon Ads Partners #amc #amcaudiences #sponsoredads #amazonadvertising #unboxed

The Path to Purchase Institute recently honored the winners of its ninth annual Women of Excellence Awards, including Tinuiti's own Tanya Valle, who was recognized in the Innovator category. 🏆 🎉 💪 Tanya has not only driven incredible innovation within Tinuiti, but for our clients as well, including Poppi, Instacart, and Gap. Most recently, Tanya helped poppi answer the question of whether their digital media was having a positive impact on in-store sales. Learn more: https://lnkd.in/gg5kGP9p

Last month, Spotify confirmed that it is piloting its own ad exchange or supply-side platform, Spotify Ad Exchange. “The ability to access Spotify programmatically through a DSP has opened up opportunities for measurements that are just as robust as what we’re getting in other channels," said Tinuiti's Harry Browne to Krystal Scanlon and Sam Bradley at Digiday. Read more: https://lnkd.in/dqcQh26E

Sony Electronics is known for creating products that have innovated and inspired music listeners for three generations and counting, which can be seen with the launch of their “For the Music” campaign, a strategic initiative designed to celebrate the bond between music creators and their listeners. To build awareness around the campaign, Sony worked with Tinuiti to find a new way to reach customers beyond the traditional realms of video and display advertising. The solution we found was the power of interactive audio ads - which perfectly aligned with the launch of their new headphones. “With interactive audio ads, we adopted a consideration mentality with a tactic historically evaluated on awareness,” explained Tinuiti's Jonathan Cole. “The interactive ad unit allowed us to not only drive reach but relevant add-to-carts to fuel shoppers down the funnel.” Head over to the Amazon Ads Partners website to read more about the campaign, and how it delivered more than 16 million impressions. https://lnkd.in/gwMX5sg4 #sony #amazon #audio #audioads #audioadvertising #audiences #audiencetargeting #brandawareness #oliviarodrigo

The Forrester Wave™ Global Media Management Services Report is out — Tinuiti received the highest possible scores in the Media Planning, Measurement and Attribution and is the only agency to receive the highest possible score in the Media Planning criterion.  Get the full download. “To deliver true full-funnel success, brands must combine deep channel expertise with sophisticated audience and media planning. Tinuiti is the only agency to receive the highest score in the Media Planning criterion, with the Forrester report citing “Tinuiti excels in media planning through a next best customer approach, powered in equal parts by its TAPS planning process and propriety Bliss Point technology.” To us, this long-awaited Forrester Wave report reinforces Tinuiti’s commitment to ongoing innovation and evolution—and that's exactly what we set out to demonstrate.” said Tinuiti President Jeremy Cornfeldt. Get the report: https://lnkd.in/dVYSWhsf #forrester #forresterwave #measurement #media #mediamanagement #mediaplanning #digitalmedia #performancemedia #retailmedia #commercemedia #addressablemedia #attribution #fullfunnel #analytics #influencermarketing #principalbasedbuying #mediastrategy #audienceplanning #digitalbuying

"It's notoriously hard for a startup to disrupt the beauty giants, but that’s exactly what Tarang Amin, the CEO and Chairman of E.L.F. BEAUTY, has done," said Fortune in its roundup of the 100 Most Powerful People in Business. HUGE congratulations to Tarang from everyone at Tinuiti — this is such an incredible achievement and a testament to your leadership, vision, and the impact you've had, not only on Tinuiti, but across the industry as well. We're thrilled to work alongside someone whose whose contributions are shaping the future. 🚀

Google has rolled out an A/B testing feature for its AI-powered ad-serving tool Performance Max, giving brands more transparent ways to test the tool. "One of the reasons why a lot of clients were not wanting to adopt Performance Max [is because] it was very black box," said Tinuiti's Michelle Merklin to Trishla Ostwal at ADWEEK. "There wasn’t the ability to understand the impact of making changes within a Pmax campaign." Merklin goes on to say that the new feature offers a clearer understanding of how changes impact performance while accounting for external variables like seasonality. The result is more reliable insights for the advertiser. Read more: https://lnkd.in/entTDEet #google #pmax #performancemax #AI #ABtesting

It’s already November but Cyber Monday is still nearly a month away, as the 2024 calendar pushed Thanksgiving to November 28 from November 23 a year prior. This makes for the shortest stretch between Thanksgiving and Christmas Day since 2019, and while it should go without saying, a *lot* has happened since then. Tinuiti's Andy Taylor unpacks some of the trends we saw last year to build our expectations for the upcoming Cyber Five (the five-day period from Thanksgiving through Cyber Monday), taking into account the shortened holiday season and recent economic and consumer trends. Read more: https://lnkd.in/gdW7GVbd #blackfriday #cybermonday #holiday #thanksgiving #cyberweek #temu #retailers #googleshopping #amazon #meta #tiktok #AI

Last month, TikTok debuted Smart+, an AI-powered performance tool to help buyers increase ROI. But is it working? Tinuiti's Jack Johnston speaks with Trishla Ostwal at ADWEEK about what our clients are seeing. "We’re not at a point where we’re seeing large shifts of funds from a different channel. A lot of brands realized that [Smart+] isn’t the silver bullet that 100% of [media] investment needs to go into." Read more: https://lnkd.in/eKCKseTQ #tiktok #ai #tiktoksmart #tiktokai #roi

Do you have a strategy in place for Amazon if your product goes viral on social media? Last week, Tinuiti's Mia Rowe joined Jungle Scout to discuss how to utilize your past year's Amazon data to set ambitious yet achievable goals to elevate your Amazon business in 2025. Missed it? No worries, you can catch the recording here: https://lnkd.in/ghJcYAus #amazon #data #retailmedia #commerce