Emily Robinson

Emily Robinson

San Francisco, California, United States
5K followers 500+ connections

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Publications

  • Conducting a Positive Review When Giving a Negative Critique

    Women in Wireless

    I’m not sure I know anyone who likes performance reviews. I’ll be the first to say that I used to dread them when first starting my career. They’re stressful and unavoidable. As I’ve progressed in my field, I went from subject of the assessment on one side of the desk to a reviewer on the other. Honestly? It doesn’t make it any easier. Managing a team has its difficulties when it’s your job to give feedback. You want to be a strong leader, a mentor and a source of inspired guidance, but…

    I’m not sure I know anyone who likes performance reviews. I’ll be the first to say that I used to dread them when first starting my career. They’re stressful and unavoidable. As I’ve progressed in my field, I went from subject of the assessment on one side of the desk to a reviewer on the other. Honestly? It doesn’t make it any easier. Managing a team has its difficulties when it’s your job to give feedback. You want to be a strong leader, a mentor and a source of inspired guidance, but sometimes we have to take the (sometimes uncomfortable) steps to steer our teams in the right direction. The goal of evaluations, both positive and negative, is to improve the work process and bring out the best in everyone’s ability.

    Delivering a constructive performance review takes practice; no one is good at them at the get go. To ease the tension and be effective when giving a performance evaluation – especially when corrective — I recommend the following:

    See publication

  • How to master (or fake) the art of networking

    Women in Wireless

    When Eminem sings, “Palms are sweaty, knees weak, arms are heavy,” I’m convinced he’s talking about networking events, and I agree with him. They can be super useful and helpful, or they can be a waste of time, resources, and shoe purchases. We all know networking events are some of the best places to find job leads, expand professional networks, gain industry knowledge and can result in some great business connections for that job that you’ve gotta have. They can also be great places to waste…

    When Eminem sings, “Palms are sweaty, knees weak, arms are heavy,” I’m convinced he’s talking about networking events, and I agree with him. They can be super useful and helpful, or they can be a waste of time, resources, and shoe purchases. We all know networking events are some of the best places to find job leads, expand professional networks, gain industry knowledge and can result in some great business connections for that job that you’ve gotta have. They can also be great places to waste $30 and 3 hours of your time if you don’t have a networking strategy in place. I’ve been to some great — and not so great — events, and here are some tested tricks for networking in order to gain everything you need and nothing you don’t.

    See publication

  • 10 Things Good Managers Never, Ever Do

    Refinery29

    Many of us dream of the day when we’ll become managers. Finally, a chance to be the boss, have your voice heard, and do shit the way you want to. Getting the promotion is a huge deal, and even if it’s extremely nerve-wracking, it’s also a major career milestone. But how do you actually learn to be a boss? When you step into that role, it’s unlikely you’ll have had any training, and chances are, you’re going to make some mistakes.

    One way to learn how to be a good manager is to take…

    Many of us dream of the day when we’ll become managers. Finally, a chance to be the boss, have your voice heard, and do shit the way you want to. Getting the promotion is a huge deal, and even if it’s extremely nerve-wracking, it’s also a major career milestone. But how do you actually learn to be a boss? When you step into that role, it’s unlikely you’ll have had any training, and chances are, you’re going to make some mistakes.

    One way to learn how to be a good manager is to take advice from the smart women who’ve come before you. Ahead, we interview six women who told us about the mistakes they made as first-time managers, and offer advice on how you can avoid similar disasters. One thing to keep in mind as you read this, everyone messes up — even if you read this article and take every bit of advice we offer here. That’s okay. Because that’s really how you’ll learn how to be an excellent manager: by seeking advice, learning from your mistakes, and being willing to admit when you’re wrong or you need help. It might be scary, but you’ve got this.

    See publication

Courses

  • UC Berkeley's Boot Camp for Experienced Leaders

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Honors & Awards

  • MMA Smarties Impact Award

    Mobile Marketing Association (MMA)

    The MMA Smarties Awards is the world's only global mobile marketing awards program honoring innovation, creativity, and success in mobile marketing. It’s a celebration of talent and ingenuity recognizing the best that mobile marketing has to offer, and we couldn’t be more proud that Emily is among this year’s honorees.

    Emily was honored by for her efforts in galvanizing industry thought leadership around mobile gaming and the category’s endless possibilities for marketers. She helped…

    The MMA Smarties Awards is the world's only global mobile marketing awards program honoring innovation, creativity, and success in mobile marketing. It’s a celebration of talent and ingenuity recognizing the best that mobile marketing has to offer, and we couldn’t be more proud that Emily is among this year’s honorees.

    Emily was honored by for her efforts in galvanizing industry thought leadership around mobile gaming and the category’s endless possibilities for marketers. She helped create a Mobile Games program within the MMA, involving several other prestigious committee members such as Electronic Arts, Google, AppsFlyer, TAB, and others.

    The mission of the Mobile Games Program of the MMA is to explore how brands and marketers can best connect with consumers in this unique environment, keeping the attention on providing a positive consumer experience that adds value to the entire ecosystem. The program will focus on best practices for driving consumer engagement, conversions and brand uplift through sponsored content, native ads, value-exchange ads, contextual ads and more.

    http://www.mmaglobal.com/news/mma-2017-global-and-north-america-regional-smarties-awards-honor-mobile-marketing-campaigns

  • CMIEs Leadership of the Year Award

    Connected Marketer Institute Excellence Awards (CMIEs)

    The CMIEs recognize marketers and marketing technology solution providers that are judged to be executing against the principles and framework of The Connected Marketer approach to marketing. While simultaneously focusing on brand and corporate objectives, a leading Connected Marketer demonstrates excellence at these four key tasks: understanding, enabling, simplifying and serving the connected individual, at scale, and on the individual’s terms. A leading Connected Marketer also strives to…

    The CMIEs recognize marketers and marketing technology solution providers that are judged to be executing against the principles and framework of The Connected Marketer approach to marketing. While simultaneously focusing on brand and corporate objectives, a leading Connected Marketer demonstrates excellence at these four key tasks: understanding, enabling, simplifying and serving the connected individual, at scale, and on the individual’s terms. A leading Connected Marketer also strives to incorporate the four-human dimensions (physical, digital, sensorial, emotional) within their products and services and to master the Seven Layers of Connectivity: connection, collection, monitoring, analysis, production, synchronization and real-time services.

    http://www.prweb.com/releases/2017/02/prweb14033366.htm

  • Women in Wireless Superstar Award

    Women in Wireless Global Leadership Team

    WiW Superstars recognizes women that have gone above and beyond to make WiW a success. Each month, we feature up to three women leaders in our WiW newsletter, on our website and in social media. We want the world to know the WiW leaders and the contributions they make to their community. As an added bonus, WiW Superstars get executive coaching from our WiW Advisory Board to enhance professional development and promote long-term career success. The women selected for June have gone above and…

    WiW Superstars recognizes women that have gone above and beyond to make WiW a success. Each month, we feature up to three women leaders in our WiW newsletter, on our website and in social media. We want the world to know the WiW leaders and the contributions they make to their community. As an added bonus, WiW Superstars get executive coaching from our WiW Advisory Board to enhance professional development and promote long-term career success. The women selected for June have gone above and beyond for WiW. They have embodied the pillars of our organization: connect, inspire and empower. Please join us in congratulating Emily McInerney and Keegan Kennedy!

    http://www.womeninwireless.org/2016/07/women-in-wireless-superstars-june-2016.html

Languages

  • English

    Native or bilingual proficiency

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