Casey Hurbis

One of my favorite recent articles from the amazing Kiri Masters. In 2025, retail media networks will shift gears, moving beyond mere existence with an upcoming “charm offensive” that will prioritize user experience, emphasizing value and innovation in ad offerings instead of relying solely on their platform reach. Plus, B2B has entered the Retail Media realm. As competition intensifies, retailers will aim to attract higher ad spend by fostering brand loyalty and refining measurement strategies. Expect a year of fierce competition and strategic partnerships as retail media networks evolve to stand out in a saturated digital landscape. https://lnkd.in/eUr9zt2h

17

3 Comments

Myth Busting 👊💥 Print Edition 📬 Myth: Direct mail doesn't benefit an omnichannel strategy. Reality: 60% of marketers are taking steps to better align direct mail with other channels. *Stats are based on a 2024 Comperemedia study.

3

1 Comment

Achieve brand compliance for your organization with PageProof! 📘 This guide covers everything from understanding what brand compliance is and why it's crucial to identifying key stakeholders and knowing when to involve them. Learn the step-by-step process to achieve seamless brand compliance and drive business success today. Read more: 👉 https://hubs.ly/Q02CJq_t0 #BrandCompliance #MarketingCompliance #Branding

8

Marketing today can feel like navigating a maze. But what if you had a guide to show you the way? LiveRamp’s eBook “Demystifying Match Rates: Getting to What Really Matters” covers what you need to know to navigate the digital landscape: 💸 Maximize your ad spend 📊 Understand essential metrics beyond just match rates 🤔 Ask the right questions to evaluate data collaboration partners https://bit.ly/3XyhMyJ

7

Retail media networks need a deeper integration of DOOH with all its elements (The Media Leader): Sam Knights, CEO of SMG. The halo effect highlighted by Co-op and Circana’s study emphasises the huge potential wins to be had by integrating OOH into retail media network offerings more seamlessly. We’ve used a combination of retailer data, insights and previous campaign learnings to inform optimal site selection, creative direction and strategy. This data-centric […] #DOOH #digitalbillboards #digitalsignage

3

Utilizing a common thread sparked by an emotional consumer connection only serves to amplify a brand’s relevance across all touch points.

1

More than just media.

3

Data, data, data! With Atlanta being recognized as a sports epicenter, using data to target sports fans has never been more valuable combined with OOH. Like peas and carrots! #Advertising #outofhome #atlanta #data #mobilesolutions

6

Navigating the Evolving Landscape of Cookie Alternative Advertising: Q2 2024 Insights Learn which advertising verticals grew their cookieless SOV the most in Q2 2024. We also included a new Cookie Alternative Bid Score in the latest Cookie Alternative Trends Report. https://bit.ly/4fNbh1F

9

Is your brand playing it safe in the wild world of advertising? According to WARC, 60% of advertisers are making brand safety a top priority. Stay ahead of the curve by diving into the latest report on the future of programmatic advertising in 2024. Let's ensure your brand's journey is both successful and secure! #BrandSafety #ProgrammaticAdvertising #FutureTrends

2

The clean room future is no longer on the horizon – it’s here. And for leading companies in every industry, clean rooms are transforming marketing strategies. 80% of advertisers spending over $1B on media are already using them. But here's the thing – most brands are only scratching the surface. While many are using clean rooms for audience insights, only a third are leveraging advanced measurement like attribution and ROAS. And broader collaboration across partners and complementary brands offers even greater potential. Modern clean rooms are now fully interoperable, breaking down silos between brands, retailers, and media partners. In talking with companies across industries, I constantly hear their desire to get started, but also recognize that this represents unexplored territory for many. To help companies navigate the complexity, LiveRamp has put together a playbook of some of the most common tactics, and I've attached a link here. Happy reading!

108

2 Comments