Did you catch Heather Osgood, Podcast Advertising piece in #rainnews today? ICYMI - Our founder and CEO, dives deep into the complexities of podcast advertising and the role of a Call to Action (CTA). Heather unpacks when and why a CTA may not be necessary—and how KPIs can be even more critical to the success of your campaign. 📊 In the world of podcast advertising, the goal isn’t always about driving immediate action. Sometimes, the focus should be on brand awareness, building trust, and creating engaging content that resonates with listeners. Check out the full article here: https://lnkd.in/e6nAfK59
True Native Media, Podcast Advertising Specialist’s Post
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Investing in marketing and marketing tools with out a strategy is a path you shouldn't go down! A strategy is the foundation of your marketing, without it your content will have no direction or purpose. Once you have your strategy, you can then use marketing tools to create content around your defined strategy!💪 Listen to all episodes of the Madroit Podcast now!🎧🚀 https://lnkd.in/gi8KEpru #PurposefulMarketing #ContentCreation #DigitalMarketing #EffectiveContent #BrandStrategy #ContentWithPurpose
Marketing Strategy is the Foundation
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Repurposing content through a data-driven lens is crucial when executing a successful content strategy. 🚀 Our CEO, Kaitlyn Merola, said it best on the Streamlined Solopreneur podcast: "We're big believers in maximizing every piece...Use what you have, use what's working, but make sure it's data-driven too. Look at the data from previous content, which pieces have high engagement? Which pieces generated the most number of leads? Repurpose that." 💡 🎙️ Listen to the full podcast here: https://lnkd.in/gt_JgkEm #inboundmarketing #marketingagency #contentmarketingstrategy #contentmarketing
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Recapping the first three episodes of the All Business Baby podcast, I interviewed Davie Mach, Arkadius, and Kevin Tran. One consistent theme? The importance of marketing in business. Davie invested heavily in social media and video content over time, Arcadius got creative with low-cost marketing to build a big following, and Kevin's consistency with video content resonated with many. No matter where you are in your business journey, marketing is key. Whether it's hard work or creative strategies, it all adds up to growth. Remember, your focus shapes your reality. 💼✨ #AllBusinessBaby #MarketingMatters #BusinessJourney #CreativeStrategies #ConsistencyIsKey #GrowYourBusiness #FocusOnSuccess #RealityCheck #BusinessTips #PodcastRecap #SocialMediaMarketing #VideoContent #BusinessGrowth #SuccessMindset #MarketingInsights
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An important piece of marketing is measuring your KPIs! KPIs are your Key Performance Indicators, the metrics that show you the effectiveness of how your marketing is performing! Software like Google Ads can measure your KPIs but align your self with a team that is able to study your metrics, pull insights and make adjustments to your content!🫡 👍 Tune in to the newest podcast episode here! https://lnkd.in/gRsesbSV #KPIMeasurement #MarketingAnalytics #GrowthStrategy
The Importance of KPIs in Google Ads: How to Measure Success
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Gen Z sees through the smoke and mirrors of over-salesy content. 🚫 What they crave are authentic voices, diversity, and genuine experiences. They've witnessed every trick and marketing shortcut, demanding realness in your approach. Dive into the podcast to decode the authentic language of Gen Z. #AuthenticMarketing #GenZInsights #RealVoices Your Brand Amplified® Podcast
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In the world of digital marketing, Squarespace stands out for its innovative use of podcast advertising to reach niche audiences and drive sign-ups for their website building platform. This strategy has proven to be highly effective, leveraging the trust and engagement that listeners have with their favourite podcast hosts. Here’s a deep dive into how Squarespace dominated podcast advertising and how you can implement similar strategies in your own business. The Strategy Behind Squarespace’s Success: ...continue reading: https://buff.ly/3KlXNvx
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Let's be real: A lot of content that exists out there in the digital void is downright boring. 😴 But you have the power to change that within your own business. This week on the podcast, I’m sharing why engaging content is so important, what it looks like, and how you can make a shift in what you’re doing right now to make sure people are taking action on YOUR content. It used to be really easy to get attention online. But with all the business saturation today, it’s a lot more challenging. This is your wake-up call to stop letting your content fall flat. Listen in today and implement some of these strategies! https://lnkd.in/gtdEdS5N #ContentCreation #ContentStrategy #AskYourAudience
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One of the most vital marketing principles: People BUY because of your WHY. Across your content, website, and marketing materials, Make sure you are consistently sharing: - Why you choose this line of work? - Why you feel a personal connection to it? - Why you feel inspired to keep going? Here’s the bottom line: You can’t just communicate facts, you need to give people a reason to connect with you. As part of my podcast, I recently had some great conversations with successful practice owners who fully embrace this principle. I think you’ll find value in the episodes. Take a listen: https://lnkd.in/gMYFyaMS
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Unlock the power of brand partnerships in your content creation. Discover the key to successful collaborations by aligning products with your audience, maximizing your earnings, and seamlessly integrating promotions into your podcast. It's not just about selling - it's about creating value for your listeners while growing your platform. #ContentCreation #PodcastMarketing #BrandPartnerships
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Have you ever wondered what truly makes content resonate with every member of your audience? 🌟 Discover the magic ingredient in our special podcast episode, "Connect Through Personalized Content." We'll dive deep into content personalization and explore practical ways to enhance your business strategy. Don't miss out on these invaluable insights! Tune in now to revolutionize your content approach. 🔗 Access the episode here: https://ow.ly/N7Oj50S7jVl #ContentMarketing #Personalization #BusinessGrowth What are your thoughts on content personalization? Share your experiences below. 👇
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