True Native Media, Podcast Advertising Specialist’s Post

Did you catch Heather Osgood, Podcast Advertising piece in #rainnews today? ICYMI - Our founder and CEO, dives deep into the complexities of podcast advertising and the role of a Call to Action (CTA). Heather unpacks when and why a CTA may not be necessary—and how KPIs can be even more critical to the success of your campaign. 📊 In the world of podcast advertising, the goal isn’t always about driving immediate action. Sometimes, the focus should be on brand awareness, building trust, and creating engaging content that resonates with listeners. Check out the full article here: https://lnkd.in/e6nAfK59

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