OfferFit

🍕 Congratulations to our client, PizzaExpress, for being shortlisted for Best Use of Technology in the 2025 MCA Hospitality Awards by MCA Insight - Leaders in Eating & Drinking Out Market Insight. 🏆 Their AI-powered loyalty scheme is revolutionizing how they connect with over 3 million customers, offering tailored experiences across multiple channels. From personalized messages to gamification features, PizzaExpress is setting new standards for customer engagement in hospitality. "We’re leveraging data and AI to create a seamless and personalized experiences for our customers, leading to higher customer satisfaction at every physical and digital touchpoint." - Arslan Sharif, Chief Digital & Technology Officer, PizzaExpress We are thrilled to be part of this journey and to witness how AI is revolutionizing loyalty programs in the hospitality industry.

Personalization is the gift that keeps on giving 🎁! OfferFit is proud to be featured in Bain & Company's article on how AI is transforming holiday marketing. As the holiday season approaches, discover how AI Decisioning is helping retailers craft unique, personalized experiences for their customers. https://lnkd.in/eYb9mDXP

What does it take to evangelize AI as an insurance marketer? ➡️ Start with the commercial outcome ➡️ Be journey-aligned and experiment-driven ➡️ Avoid death by 1000 pilots Our latest blog post draws on a conversation between Michael Roberts, David Edelman, and Amy Radin at a recent OfferFit webinar.

How are banks personalizing communication with customers today, and how is AI changing the way marketers engage with their customers? Check out of our latest blog to learn more! 👇

What is the most commonly used method of payment by US consumers since 2022? Credit cards! But abundance doesn't beget customer loyalty. In our latest blog post, we look at 3 ways marketers can drive engagement and increase share of wallet, and some of the ways AI is changing how marketers optimize these journeys.

Excited to share our latest white paper: Trends in AI Personalization in Financial Services! 🚀 Discover how AI Decisioning is transforming customer journeys, building trust, and increasing lifetime value. Dive in to see how individualized digital experiences can enhance retention and loyalty. 

AI decisioning agents—not predictive models—provide a continuous feedback loop to determine which decisions drive the best and worst personalized outcomes. Read more from our Publishing Partner, OfferFit. #ad https://lnkd.in/e8i2gTSk

Read my latest in AdAge: Why are marketers replacing predictive models with AI Decisioning agents? Because predictions =/= decisions! My recs for getting started: 🐥 Start small: pick a use case that can get a big win 🐘Think big: scope out the full opportunity up front 🔍 Vet your vendor: AI Decisioning is complex, are requires specialized expertise to get right Predictive models will continue to be powerful tools for marketers – they just aren't the right tools for making 1:1 personalized decisions.

🏆 We're honored to announce that we've been recognized by The Martech Weekly's TMW 100 Awards, designed to identify the most innovative companies in Martech across the world. OfferFit ranked 8th on the list globally - but that's not all! We were also picked as a Judge's Choice and as the category leader for Commerce & Sales. 🏆 https://lnkd.in/eFF6r6S4 Thank you to Juan Mendoza and the entire TMW team!

We had a fascinating conversation this week with insurance superstars Michael Roberts, David Edelman, and Amy Radin! Here Michael explains how implement new AI solutions and avoid "death by 1000 pilots." Check out the full on-demand recording here: https://lnkd.in/eMjUrd6E