Nadine Viegas’ Post

What is Connected TV? How does CTV advertising work? How is CTV different from traditional TV? These are great (and important) questions for marketers to ask, and we have the answers. #ConnectedTV #CTVadvertising

While 62% of CTV advertisers generally agree that the first most important measurement of success is is reach and frequency, opinions vary on the second-highest factor. Our latest report dives into advanced measurement techniques, including brand lift and incremental reach. Grab your copy of our Advanced TV report to find out what makes your CTV campaign really successful. #CTV #Programmatic #ConnectedTV #DigitalMarketing

Connected TV advertising ranks #1 for marketers as their most effective channel according to a new survey. See what over 600 advertisers say about the future of CTV in the State of Performance TV report. Download the report now! https://hubs.la/Q02qcs6w0 #tvScientific #CTV #CTVAdvertising #PerformanceTV #PerformanceMarketing #OTT #AdSpend #BrandAwareness

Finally, we have data that proves that TV is the most effective channel for Marketers! Key Takeaways: 📈 54% of marketers rely on performance TV to generate pipeline & 23.6% plan to spend more on CTV ads this year 📈 65% of advertisers report an increase in sales when performance TV is added alongside other paid channels like search and social 📈 68% of marketers agree that performance TV has improved their brand awareness If you want to get started on buying CTV, let me know!

Connected TV is turning Davids into Goliaths. While traditional TV ads are notoriously expensive, Connected TV’s open landscape lets smaller companies go toe-to-toe with their larger rivals. Stop getting crushed underfoot. With our help, you too can topple giants. #digitalmarketing #marketingtrends #digitaltrends

🔗https://lnkd.in/dJG-Bika As someone passionate about advertising, and specifically, personalized advertising, I look forward to exploring how #CTV can revolutionize targeted campaigns. Let's discuss real-world examples of successful addressable TV campaigns and the challenges involved. Don't miss this opportunity to unlock the potential of CTV in advertising!

Whether you are already incorporating CTV into your marketing strategy or looking to explore the realm of Connected TV advertising, don't miss this chance to delve deeper into the exciting world of CTV. #CTV #Advertising #MarketingStrategy

If you missed our Omdia "The future of TV webinar" You can watch it on demand. Find out about new revenue streams for the next 5 years!! Reach out for the link and more insights 👉 Online consumer expenditure will reach 1 trillion dollars 👉Retail media $104bn 👉CTV + Linear TV advertising $97billion 👉CTV advertising $53bn 👉TV set sales $23bn

WHERE HAVE TV'S GRPs GONE?   In this week's MDI Alert, we explore the amount of TV commercial viewing time that is currently attained by linear TV and CTV and how this breaks down by age and income group. This analysis takes into account not just time spent by platform but also how much of each is devoted to ad messages and how many ads are presented per hour. As a result, linear TV still leads CTV by a huge amount in terms of the available advertising GRPs, but as we demonstrate, this is much less the case for younger adults. This interesting report is available to non-MDI Direct subscribers for a bargain basement price and can be accessed via the link, below. And while you are visiting our website we invite you to browse the listings of the other weekly Alerts and major annuals we send to our well informed subscribers--it can all be yours. https://lnkd.in/g4fQQqsz

While Australian CTV advertisers generally agree on what the first most important measurement of success is, opinions vary on the second-highest factor. Dive into our Advanced TV report to find out what makes your CTV campaign really successful: https://bit.ly/4cPuc9Q #CTV #Programmatic #ConnectedTV #DigitalMarketing