MiQ’s Post

Get the scoop H1 2024 TV Ad Spending Trends from EMARKETER happening June 12! Are you still confused about converged TV 📺 ? EMARKETER is having a webinar that promises to teach you everything you need to know. Register for the June 12 event below + Test your TV knowledge: How much will advertisers spend on connected TV (CTV) & TV combined this year in the US? 💰 A) $48 billion  B) $68 billion  C) $88 billion D) $108 billion Comment Down Below and You'll Find the Answer! 🍓 #marketing #advertising #ctv #lineartv #tv #usadspend #ustvadspend #marketresearch #stats #predicitions #adagency #trends #insights #knowledge #fresain3D #fresa3D 👨🏫 . 👩🏫 . ✏

WHERE HAVE TV'S GRPs GONE?   In this week's MDI Alert, we explore the amount of TV commercial viewing time that is currently attained by linear TV and CTV and how this breaks down by age and income group. This analysis takes into account not just time spent by platform but also how much of each is devoted to ad messages and how many ads are presented per hour. As a result, linear TV still leads CTV by a huge amount in terms of the available advertising GRPs, but as we demonstrate, this is much less the case for younger adults. This interesting report is available to non-MDI Direct subscribers for a bargain basement price and can be accessed via the link, below. And while you are visiting our website we invite you to browse the listings of the other weekly Alerts and major annuals we send to our well informed subscribers--it can all be yours. https://lnkd.in/g4fQQqsz

We asked hundreds of marketers what they thought about TV attribution. The results? Well, they were a bit painful. 📣 63% of TV advertisers doubt their ability to measure TV accurately. 📣 45% say either linear or CTV is the hardest channel to measure in their marketing mix. 📣 50% say difficulty measuring TV has led them to invest more in other channels. We get it. TV measurement is filled with cobwebs. Traditional attribution practices feel dated. Fuzzy. Unclear. But it doesn't have to be this way. And getting TV right is so, so worth it. 🔥 Check out our new report with survey findings + recommendations for creating truly accountable TV campaigns. Link in the comments. 👇

In the ever-evolving TV landscape, consumer & buying fragmentation are on the rise. Use DIRECTV Advertising ‘s Interactive Buying Guide to learn how you can navigate the ins and outs of TV and Connected TV, & why working with TV providers delivers incremental value for video campaigns. 📺 Dive into more than just content — press ▶️ today! https://lnkd.in/gXWzaUBy

Discover the untapped potential of Advanced TV advertising with our latest US report, "Behind the Screens." Learn how to create impactful campaigns that resonate with your audience. Download your copy today! #AdvancedTV #CTV #programmatic https://bit.ly/48rqAZ5

What is Connected TV? How does CTV advertising work? How is CTV different from traditional TV? These are great (and important) questions for marketers to ask, and we have the answers. #ConnectedTV #CTVadvertising

Still wondering why you should include Connected TV in your clients' media planning this year? Check out the latest CTV metrics and insights that will clear up all doubts! 📊💡 Reach out to explore how we can boost your strategy with Connected TV! 🚀 #ConnectedTV #CTV #MediaPlanning #CTVInsights #CTV2024 #DigitalAdvertising #InternationalAgency #MediaPlanningAgency #Anima

Connected TV is turning Davids into Goliaths. While traditional TV ads are notoriously expensive, Connected TV’s open landscape lets smaller companies go toe-to-toe with their larger rivals. Stop getting crushed underfoot. With our help, you too can topple giants. #digitalmarketing #marketingtrends #digitaltrends

📺 Thurs 3rd October, join our latest WARC webinar "Unlocking TV effectiveness in the new era" 73% of marketers agree linear and CTV work better together to achieve their marketing goals. Join us to hear:  ℹ What the data says about linear and CTV effectiveness 🔵 How consumers and marketers are thinking about the blurring lines between different forms of TV ⏪ Why adopting an all-inclusive approach to TV will set your campaigns up for success Join the team - no charge - sign up here https://shorturl.at/Xvcjp

Use the same audiences across TV + CTV. It's not about one or the other--it's both. The power of audience-driven TV campaigns lies in providing extended reach and increased frequency. What more is there to say? Centriply, powered by Tango Media Systems Graph source: VAB https://hubs.ly/Q02NwS-S0