Michael Smith

This level of acceleration of streaming adoption will drive the transition from broadcast at a much faster rate than forecast by Ofcom... understanding already that consumers are also on an accelerating adoption.

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Thanks again to Campaign UK for arranging this great CTV roundtable at #Media360 last month in Brighton. An amazing group of industry experts discussed how to leverage the granular insights provided by Smart TVs to optimise their advertising strategy, enabling precise targeting and enhanced measurement for more effective brand engagement. Click below to find out some of the key takeaways from the discussion. #SamsungAds #TVAdvertising

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🇬🇧 Streaming and social video accounts for over 80% of viewing time by 16-34 year olds in the UK 📊 This morning at MIP Markets - MIPCOM, MIPJUNIOR, MIP CANCUN & MIP LONDON, Evan Shapīro presented his latest in-depth report into UK viewing in partnership with Justin Sampson, CEO of Barb Audiences. 📉 The report outlined key shifts in UK viewing patterns, especially among under 34s. The shift away from traditional viewing habits is steadily increasing and is unlikely to change dramatically as viewers age. 🌐 As the industry evolves and the viewing revolution transforms the UK media landscape, it's more important than ever to create data-driven strategies that empower UK creatives to continue making some of the best content in the world. And that's how we can help... ⭐ Digital i has been a registered Barb bureau for over 20 years and created one of the first measurement services for SVOD in the UK. We work with major UK broadcasters and global streaming companies to provide strategic, business-critical data insights into viewing patterns and content trends in the UK & across the world. 📩 Optimise your VOD strategy and learn how to cater to hard-to-reach viewing audiences today: https://lnkd.in/d_cmtwNt

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Consistent metadata powers an engaging discovery experience for viewers and galvanises quick, stress-free navigation and searchability within a well-structured and robust content environment.   Paul Talbot, TV Metadata Manager, talks about the importance of accurate, high-quality metadata and the frustration for viewers when best practices fall short, resulting in misclassified episodes, conflicting contributors and duplicated detail.   Read his blog here: https://lnkd.in/eqFKFMtr #metadata #contentdiscovery #search #episodes #content #metadatamanager

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The evolution of Fandom: 63% of the Gen Z population in the UK agree that they often spend more time watching content that discusses or unpacks something than the thing itself (e.g., movie trailer, new music video, big cultural event). It's something we've observed in the YouTube Sport space for a while, which is that fandom is now a two-way street: Cultures grow as fans react to moments, and interact with IP to grow the pie for sports overall. See our latest YouTube 2024 culture and trends report. Some great insights on how YouTube cultivates and deepens fan culture: https://lnkd.in/e86ehHeC

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Super apps like ITV's ITVX are the next step for broadcasters shifting from linear to a digital-native model, creating a digital destination to take on the global streaming giants. They address six key issues for broadcasters: 💰 Direct revenue control: Super-apps enable content owners to monetise their offerings directly, without relying on third-party platforms or aggregators. 👥 Meeting audience needs: As viewers shift towards streaming apps, content owners must meet their audience's needs by providing a competitive streaming offering. 🌐 Using existing content rights: Super-apps allow content owners to exploit their owned content on their own platforms, whether through premium VOD tiers or longer-tail catalogue on FAST channels. ▶️ Extending existing media brands: Broadcasters are focusing on building simplified, direct-to-consumer streaming brands to compete with global streaming giants, pivoting from legacy TV-first brands. 📍 Creating a streaming destination: By offering high-budget, heavily-promoted tentpole content, super-apps aim to create a streaming destination that retains viewers within the app for an optimal user experience. ⚙️ Simplifying technology: While initially expensive and complex to develop, super-apps offer a streamlined solution in the longer run with a single streaming UI and backend supporting ad tech, subscriptions, VOD, and live content in one integrated stack. Want to dive deeper on super apps? Request to download the full Analyst Insight here: https://lnkd.in/dDqMqaFq #superapps #digitalfirst #streamingtv #streaming

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'Cookies are gone, but audio targeting is better than ever’ was our tag line at Adwanted UK Future of Audio & Entertainment 🔊 Head of Agency, Isobel Langley at GroupM UK, joined the stage with Ridhi Jogia Implementation Director at EssenceMediacom UK, to discuss geo targeting and the success it is driving for clients. Combining GroupM's single point of entry solution with EssenceMediacom’s geo-graph planning and activation tool is proving to be a winning combination, not only for digital audio, but across the full addressable eco system. #AudioTargeting #GeoTargeting #FOAE

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June’s Chart of the Month draws on findings from our Profit Ability 2 study showcasing that Linear TV has the highest weekly ‘saturation point' – the last point where every pound invested in a channel generates at least £1 profit. TV’s broad reach and its ability to drive scale helps deliver this result, as Linear TV advertising on average hits saturation at an investment of £330,000 - nearly triple the equivalent scale of the next largest channel (Print). Download and digest the full chart now: https://bit.ly/3RJ1nEn

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No real surprises here: Subscription only models are failing fans. What we’re seeing isn’t new. Digging in and sticking to rigid, subscription only models is leading to: ❌ Increasing subscriber churn ❌ Growing piracy So, what’s the solution? 🎯 Flexibility. Flexible, micro-payment / single-transaction access for fans. Consumer expenditure subsidised based on their loyalty to rights holders ↳ Funded by the rights holders themselves or partner brands. At Recast, this is exactly what we do. We don’t just reduce churn, we maximise the addressable audience and unlock new reach and revenue for rights owners and holders. https://lnkd.in/esYZpMNM

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🎬 Weekend Reflections on Content Consumption 🎬 I spent the weekend hoping for some downtime and stumbled upon the highly anticipated Mike Tyson vs. Jake Paul fight on Netflix. Now this event isn’t just a fight—it marks a significant shift in sports, entertainment, and how we consume content. Streaming giants like Netflix are diving into live sports to engage digitally-savvy audiences, especially Gen Z and Millennials, who prefer on-demand streaming over traditional broadcasts. By tapping into the popularity of influencers like Jake Paul, who started as a YouTuber, Netflix is crafting “cultural moments” that blend sports with entertainment to capture both die-hard fans and social media followers alike. This approach appeals to audiences seeking immediacy and spectacle, pushing the boundaries of what sports can mean for new generations. The hybrid model of sports and entertainment is the future of content consumption. #SportsEntertainment #NetflixLive #ContentTrends #DigitalTransformation #GenZ #Millennials #Streaming https://lnkd.in/eTB2PiC2

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It’s back to the content here, onstage with Gal Oz, An Dang Duy, Patrick Carroll and Lydia Fairfax discussing AI-driven strategies for engagement and monetisation. #SPAI

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In our recent Smart TV Buyer Insights survey, we asked over 3,000 TV buyers about the key aspects they consider when purchasing a new TV. Here’s what matters most to them: 1. Picture quality was rated by 50% consumers as the most important factor 2. Almost 70% TV shoppers consider user interface and navigation very important 3. Android TV is the most popular and preferred TV operating system 4. 7 in 10 people want display enhancing features like Dolby Vision IQ, HDR10+ in their new TV. Read our article to deep dive into insights unveiled in the Smart TV report: https://lnkd.in/gNJQNbvf Write to us at [email protected] to get your free copy of the full report.

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Not everyone has access to streaming services and millions rely on terrestrial TV daily. This is why the Broadcast 2040+ campaign, and our partners, are backing a hybrid TV future, supporting terrestrial TV to 2040 and beyond, alongside online streaming 📺. Today, we celebrate the launch of our partner the @Digital Poverty Alliance’s 2nd Annual Delivery Plan the launch of its Charter for Digital Inclusion, which commits to collaborating with stakeholders to ensure universally accessible services for all. We’d like to particularly highlight clause 2.4, which supports a delay in internet-only infrastructure, including television and telephony, until there is universal access to internet across the nation – something closely aligned to our call to action, which highlights the ongoing importance of a hybrid service. A big thank you to the Digital Poverty Alliance for supporting our mission to protect these vital services for millions of communities across the UK. Learn more and read the plan below: https://lnkd.in/eEdWwvdH

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An important point in making an entertainment service is that it is enjoyable to use, and gives a good experience. It is also important that it makes revenue enough to actually make a profit. However in the current chase to do that, the use and experience aspect seems to be taking second place - but I am not sure it is making a profit either. We need a reset on the importance of the experience, and how revenue is brought in. Placing ads everywhere can only be reducing the value, and driving consumers away. Enshittification. Look it up.

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Want to stream BBC iPlayer from anywhere? Check out my latest article on the best VPNs for 2024! Find out which VPNs work reliably for bypassing geo-restrictions and accessing BBC content. https://lnkd.in/gAbuHHwA #VPN #BBCiPlayer #Streaming #TechTips #OnlinePrivacy #CyberSecurit

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As UK ad spend surged to £10bn in Q2, 2024, it's important to look beyond the top-level numbers. Whilst this is a great barometer of market positivity, how much of this money made its way to publishers, versus intermediaries or walled gardens? A stronger PubTech ecosystem will ensure that the creators of high quality inventory in the digital space are rewarded and continue to thrive. Andrew Mole gives his thoughts in more detail here - https://lnkd.in/ez87W8Ua #PubTech #UKBusiness #DigitalGrowth

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If you haven’t read the latest IABM Journal yet, head there now 👉https://lnkd.in/dYKTZein In Issue 130 (page 50), our CEO, Matthew Wilkinson dives deep into how end-to-end solutions are driving operational efficiency and growth in the OTT industry. His article, "How End-to-End Solutions Drive Operational Efficiency and Growth in the OTT Industry," breaks down how partnering with a single vendor can supercharge operations: streamlining responsibilities, eliminating silos, and speeding up feature deployment. With full control over the tech stack and smart automation, OTT platforms can slash costs, boost efficiency, and scale effortlessly. Want to know more? Read the full article online here: https://lnkd.in/dYKTZein Curious how Magine Pro is leveraging automation to improve efficiency? Dive into our latest blog: https://lnkd.in/dMhthvrG #OTT #EndToEndSolutions #Automation #TechInnovation #MaginePro #ContentManagement #Efficiency #MediaTech

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‘’Spot attribution has enabled us to make TV accountable like digital, but it’s a narrow measurement that misses the true power of TV.’’ Head of Broadcast Gregor Chalmers’s highlights that while spot attribution enables measuring the immediate impact of TV ads, it provides a narrow view and shares why brands should take a more holistic approach that accounts for TV's broader, long-term brand-building power. Catch up on the full article via The Media Leader... https://lnkd.in/dHNjJfA3 #AVPlanning #Mediaagency #Staysmart

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