Guy Southam’s Post

#ICYMI check out all our upfront coverage! 👇 ■ Inside YouTube’s 2024 upfront pitch to advertisers: https://buff.ly/4bnDwkW ■ TV networks embrace AI at the upfront to improve audience targeting and commerce: https://buff.ly/3URSxo2 ■ How streaming muscled its way into the upfront spotlight among the OGs of TV: https://buff.ly/3QOObNq ■ How indie agencies will compete with holding companies during the upfront: https://buff.ly/4dGfmUl ■ Future of TV Briefing: How upfront ad sellers’ ‘advanced audiences’ pitches have, um, advanced this year: https://buff.ly/3URYotw ■ ‘Fasten your seat belt’: What to watch for in this year’s TV and streaming advertising upfront market: https://buff.ly/3V0pKyY ■ Digiday+ Research: How advertisers are approaching spend in the upfront market: https://buff.ly/3UI731w ■ Amazon’s upfront debut crowns its courtship of adland: https://buff.ly/4bjetQd ■ Twitch is just another piece of the video content portfolio at Amazon’s upfront debut: https://buff.ly/44RP3Xu

🎯 The complexity of targeting in TV advertising is a tale as old as time. The fine line between granular targeting and the risk of over-targeting needs careful balancing.    Targeting on streaming platforms isn’t just about getting your ad in front of viewers, it’s about getting it in front of the right viewers.     Yet, hyper-targeting in CTV advertising isn’t the most cost-effective strategy.     Over-narrowing your audience may lead to ad fatigue, while the precision of targeting data is not always reliable due to shared accounts and viewer behavior changes. 🔍    Expanding your reach beyond a narrow audience ensures you don't miss out on potential buyers and unveils untapped potential, capturing a wider pool of interested consumers and boosting campaign effectiveness.    Success in streaming TV advertising demands a strategic approach, balancing the depth of targeting with broader campaign goals to optimize outcomes without inflating costs. 🚀📺    #StreamingTV #AdvertisingStrategies #DigitalMarketing #StreamingStrategy #MarketingInsights #AdTech #CTVAdvertising #AdSpendEfficiency   

Ready to take your digital marketing to new heights? 🚀 📺Let's dive into the world of Connected TV (CTV)! CTV transforms our approach, offering precise targeting that enhances campaigns much like paid search. It allows to engage audiences at all stages of the buying process, boosting the relevance and impact of your messages 🎯 But that's not all. 👉🏻CTV also champions brand safety by collaborating with top-tier streaming networks. This boosts viewer engagement and improves conversion rates. Plus, the insights we gain from CTV’s measurement tools help fine-tuning strategies for maximum effectiveness. 📈 So, are you ready to embrace CTV and watch your campaign results skyrocket? 🤩 #DigitalMarketing #CTV #AudienceTargeting #BrandSafety #MarketingStrategy

Amid a bustling political season, advertisers are grappling with a significant reduction in available TV ad inventory. With political ad spending projected to reach $7.06 billion by November, the heightened demand is driving up advertising costs and reducing the availability of local TV and cable ad slots. Presenting hyperlocal CTV: the intelligent choice for precise audience targeting, delivering results at a lower eCPM. • Precision targeting by zip code • Cost-effective compared to traditional TV ads • Expansive inventory across streaming platforms • Enhanced measurement and campaign flexibility Maximize ad spend and reach during this high-demand period with hyperlocal CTV! To learn more about hyperlocal CTV, contact us at https://bit.ly/3IwAfB8 #AffinityX #Marketing #CTV #Advertising #Olympics2024 #PoliticalSeason

Connected TV (CTV) is revolutionizing the entertainment industry and transforming digital marketing. With 82.1% of U.S. households owning at least one CTV device, this dynamic medium offers unprecedented opportunities for brands to reach highly engaged audiences.. From precise targeting to measurable results, CTV is redefining digital marketing campaigns. Learn more about the future of television advertising and how to stay ahead in the ever-evolving media landscape. https://lnkd.in/gN6AeZ-d  #SharpNet #ConnectedTV #CTVAdvertising #DigitalMarketing #Programmatic

If there's anything the Olympics has indicated, it's that the SMB needs a means to compete for quality inventory. Focusing our CTV solutions to meet the hyperlocal needs of the SMB is precisely how we are lowering the barrier. Connect with our team to learn more about how we're thinking about the incoming political season: https://lnkd.in/eH-sZNqZ

How can advertisers unlock the fullest potential of CTV targeting? Amid the shift towards CTV experiences and the strong presence of OTT platforms on the global stage, advertisers have swiftly embraced digital migration, putting CTV targeting at the forefront. However, given its recent emergence in the advertising landscape, CTV targeting comes with its own set of challenges that brands must overcome to maintain a competitive edge. Discover more: https://lnkd.in/eS6-d254 #CTV #CTVTargeting #ContextualAdvertising

📣 Imagine the Potential: Virtual Advertising in the Tyson vs. Paul Fight The recent fight between Mike Tyson and Jake Paul on November 16, 2024, was a massive event with an incredible reach of 65 million viewers. Despite #Netflix facing technical streaming issues, the engagement highlights the immense potential of such events for advertisers. Just think: With virtual advertising technology, brands could tailor ads by region or even by individual Netflix users. Virtual ads allow personalized, dynamic content that enhances audience engagement while maximizing advertising impact. This fight demonstrated the scale of opportunities in sports broadcasting. Virtual advertising opens doors for precise targeting, turning global events into customized marketing platforms for brands. The next big events are just around the corner. Imagine how much-untapped potential can be realized with PTF Lab's solutions! Let's talk about how virtual advertising can transform live broadcasts. https://ptf-lab.com 🌍🚀 #VirtualAdvertising #SportsMarketing #InnovationInBroadcasting #PTFLab #Boxing

How can advertisers unlock the fullest potential of CTV targeting? Amid the shift towards CTV experiences and the strong presence of OTT platforms on the global stage, advertisers have swiftly embraced digital migration, putting CTV targeting at the forefront. However, given its recent emergence in the advertising landscape, CTV targeting comes with its own set of challenges that brands must overcome to maintain a competitive edge. Discover more: https://lnkd.in/dpZGvph9 #CTV #CTVTargeting #ContextualAdvertising

Entering a transformative phase in 2024, the television advertising landscape is set to undergo significant changes driven by advancements in technology, shifting viewer preferences, and an evolving media ecosystem. This period marks a shift towards the prominence of Connected TV (CTV) and Over-the-Top (OTT) platforms, the growing importance of Free Ad-Supported Streaming (FAST), and innovative targeting approaches due to the phasing out of third-party cookies. These shifts are reshaping the way brands engage with their audiences, necessitating a fusion of innovative, data-driven, and emotionally compelling advertising techniques. In conclusion, 2024 is set to be a transformative year for TV advertising. As technology evolves and viewer preferences shift, advertisers must stay informed and flexible to effectively reach and engage their target audiences. The trends outlined above provide a roadmap for what to expect and how to adapt to this ever-changing landscape. www.dapperms.com . . . . #ContentMarketingMagic #DigitalMarketing #SEOexpertise#MarketingStrategy #SocialMediaStrategist #ContentMarketing #EmailMarketing #DigitalSuccessTips #MarketingStrategy #OnlineVisibility #DigitalMarketing #TargetAudience #InnovateYourBrand #MarketingSuccess #EmailMarketingMastery