Rob Pilgrim’s Post

This is an important read:

66% of Gen Z Americans agree that they often spend more time watching content that discusses or unpacks something than the thing itself. This is my favourite insight from the recently published YouTube Culture & Trends report on Fandom: https://lnkd.in/eMT5ZHbb. Most people are fans of something or someone (85%, according to this study), and a few of them are even 'professional fans', making money out of it and generating fandom around themselves. This fandom phenomenon has implications for media, both if they want to compete with it, prevent free riding on their content -if that's even possible- or foster it with their own franchises and IP. Strategically, I don't think many media companies are considering how fandom plays in their own game. It might be worth for them start doing it.

One of my favourite speaking topics is the psychology of audiences and clients. In this episode of the Rural Compass with Samantha Meurant, we discuss the fundamentals. If you're interested in understand how social media platforms use & engage our psychology, then you'll want to listen. If you're looking to help your audience understand their clients at an upcoming event, please contact me to discuss how I can customise and share my knowledge with them. https://lnkd.in/g9AhE-m

As a fan of Panplamoose, a band made of Nataly Dawn and Jack Conte , I was drawn to their unique style of music, which I would describe as "Old Pop," and their ability to sing in French. Recently, I've been exploring ways to connect with fans outside of traditional social media platforms. While I have enabled subscribers on Bandcamp, I've been hesitant to move to Patreon , as it felt like just another tech company trying to profit off content creators. However, after stumbling upon this video featuring Jack Conte, where I learn he is co-founder and CEO of Patreon, my perception changed. As someone who is fan of Panplamoose, I wanted to hear Jack's perspective on the intersection of the Internet and the arts. It resonated with me and opened my eyes to the potential benefits of using Patreon as a platform to connect with fans. I've also been exploring the idea of creating my own platform with login and forums, similar to the early days of the Internet, when everyone was running their own web site. While I haven't made much progress due to time constraints, I believe this could be a valuable way to connect with fans and build your own community. Ultimately, my focus is on building a strong connection with my fans and not relying on any platform's algorithm. That's why I prioritize collecting email addresses from fans and building my mailing list. Platforms are still a valuable way to reach fans. My true fans, as Jack Conte classify them, are the ones who have subscribed and support me. Check out the video and let me know your thoughts on the intersection of the Internet and the arts and where we are going. Extra, because I live in San Francisco, his experience with the local entertainment community is very close and true to what I experience with our community of electronic and modular synthesizer enthusiasts. #musicbusiness #music

Audience do trust the tech but they should count on humans when it comes to big life decisions. Blending the latest technologies and digital solutions with personal touch is crucial when it comes to converting potential deals.. 

Meeting the moment is pivotal to attracting and retaining an audience. As waves of people migrate to Bluesky and Threads, these emerging social platforms must capitalize on their newfound momentum and adapt to what their new users seek. Learn more: https://lnkd.in/ekHbHGyB

MAKE PERSONAL CHOICES IN THE ERA OF ALGORITHMS | A Sunset Talk, video essay, on making personal choices in the curation of your own experience of work and life. These should be choices not distracted by imagined communities and connections, or guesses made about your interests by advertising-driven algorithm feeds. | Sunset Talks playlist - https://shorturl.at/3CAJ3

One of my favourite speaking topics is the psychology of audiences and clients. In this episode of the Rural Compass with Samantha Meurant, we discuss the fundamentals. If you're interested in understand how social media platforms use & engage our psychology, then you'll want to listen. If you're looking to help your audience understand their clients at an upcoming event, please contact me to discuss how I can customise and share my knowledge with them. https://lnkd.in/g9AhE-m

Fascinating article on the chasm between traditional screen media players and the creator economy, and how these two worlds could come together. Well worth a read! https://lnkd.in/dDprtDdK #MediaEvolution #CreatorEconomy #DigitalMediaShift