June’s Chart of the Month draws on findings from our Profit Ability 2 study showcasing that Linear TV has the highest weekly ‘saturation point' – the last point where every pound invested in a channel generates at least £1 profit. TV’s broad reach and its ability to drive scale helps deliver this result, as Linear TV advertising on average hits saturation at an investment of £330,000 - nearly triple the equivalent scale of the next largest channel (Print). Download and digest the full chart now: https://bit.ly/3RJ1nEn
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With the TV upfronts at hand, it's the perfect time to revisit this paper on Linear TV optimization using EDO, Inc.. search engagement metrics. The paper demonstrates how EDO data can drive linear TV media plan optimizations. It also addresses concerns that many optimizations see media quality differences swamped by CPM differences. The paper illustrates an approach to balance media quality and cost and prevent CPM differences from overwhelming the optimization. Check it out!
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If a brand is trying to defend or grow it's pricing in a market, then TV assumes great importance. IPA's study and Peter Field's analysis, looks at pricing power to suggest even greater use of TV advertising. Perhaps even approaching 80% of overall budget. While not relevant to every brand, since sometimes pricing against a competitor may not be a big issue, but most industries need to be aware.. #growyourbusiness, #growth, #investment, #BusinessGrowth, #EntrepreneurMindset, #Innovation, and #BusinessStrategy.
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If a brand is trying to defend or grow it's pricing in a market, then TV assumes great importance. IPA's study and Peter Field's analysis, looks at pricing power to suggest even greater use of TV advertising. Perhaps even approaching 80% of overall budget. While not relevant to every brand, since sometimes pricing against a competitor may not be a big issue, but most industries need to be aware.. #growyourbusiness, #growth, #investment, #BusinessGrowth, #EntrepreneurMindset, #Innovation, and #BusinessStrategy.
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Enterprise Director, Programmatic/Advanced TV Sales + Partnerships at Comcast Advertising | Linear/OTT/CTV/FAST | Programmatic | Addressable | Performance | Entrepreneur | Philanthropist | Dance Dad
Discover the latest trends in viewing, buying, and selling, and learn what it all means for the modern multiscreen TV advertiser in the 2024 Comcast Advertising Report. #EffectvEmp https://bit.ly/4goFVxY
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Award-winning Account Executive at Effectv | Expert in Bridging Businesses with Target Audiences
Discover the latest trends in viewing, buying, and selling, and learn what it all means for the modern multiscreen TV advertiser in the 2024 Comcast Advertising Report. #EffectvEmp https://bit.ly/3BasMd5
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Helping clients utilize data to build brand recognition, target customers and drive sales through premium multi-screen video content.
Discover the latest trends in viewing, buying, and selling, and learn what it all means for the modern multiscreen TV advertiser in the 2024 Comcast Advertising Report. #EffectvEmp https://bit.ly/4fqzARX
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Discover the latest trends in viewing, buying, and selling, and learn what it all means for the modern multiscreen TV advertiser in the 2024 Comcast Advertising Report. #ComcastEmp https://bit.ly/3D96kl9
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There’s nothing scary about the benefits of TV advertising! 👻 Download our Power of TV report to discover TV’s unparalleled reach and time spent: https://buff.ly/2LYb5h3
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Discover the latest trends in viewing, buying, and selling, and learn what it all means for the modern multiscreen TV advertiser in the 2024 Comcast Advertising Report. #ComcastEmp https://bit.ly/4gmSKJ4
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The benefits of TV advertising are many: TV dominates time spent with video, delivers the biggest impact, and improves the ROI of your digital advertising. Not convinced? Download TV’s Winning Formula: https://buff.ly/3z3Ayic
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