Caretta Research’s Post

🚀💥 Is Tubi Revolutionizing the Streaming Landscape with its Growth? Fox's Tubi is making waves in the streaming industry, boasting nearly 80 million monthly active users and a 22% revenue increase in the first quarter of 2024. What sets Tubi apart is its emphasis on on-demand content, with a staggering 90% of viewing happening in this environment. This not only enhances user engagement but also makes Tubi an attractive platform for advertisers seeking proactive viewership. Moreover, Tubi's strategic marketing campaigns, including its recent Super Bowl ad, have bolstered brand recognition and user acquisition efforts. Despite facing potential challenges in sustaining its rapid growth, Tubi remains optimistic about its future, particularly as advertising dollars continue to shift from traditional television to streaming platforms. As Tubi continues to evolve, what role do you think it will play in the broader streaming landscape? How might its unique focus on on-demand content shape the future of ad-supported streaming services? 💡📈 #Streaming #Tubi #OnDemand #Advertising #UserEngagement #DigitalMedia #IndustryTrends #DigitalMarketing #FutureofMedia #UserAcquisition

This post may strike a familiar chord with agencies and brands. If you're interested in learning how we're approaching it at AI Digital, LMK!

Attention all content creators in the streaming television industry! If you're relying on third-parties to monetize your content libraries, you may want to brace yourself. Check out this thought-provoking article on the streaming market conundrum and the dilemma faced by content creators during the television dotcom boom. Gain valuable insights and stay ahead of the game: https://lnkd.in/eBjVeqsP #StreamingIndustry #ContentCreators #TelevisionDotcomBoom

Attention all content creators in the streaming television industry! If you're relying on third-parties to monetize your content libraries, you may want to brace yourself. Check out this thought-provoking article on the streaming market conundrum and the dilemma faced by content creators during the television dotcom boom. Gain valuable insights and stay ahead of the game: https://lnkd.in/eBjVeqsP #StreamingIndustry #ContentCreators #TelevisionDotcomBoom

FAST, or Free Ad-Supported Streaming TV is an emerging business model that has completely caught the streaming sector off guard with its popularity and impact. m Multiple reports are showing that consumers greatly prefer FAST offerings, especially as content abundance plays a key role in consumer choices. Content Delivery Networks should take note, as FAST offerings can be offered in tandem with ad-free subscription models, as variable offerings targeted at different consumers. #CDN #FastTV #Innovation #Streaming

Is Tubi the Answer to "Streamflation"? 🤔 With subscription costs soaring, Tubi's ad-supported model offers a refreshing alternative. As one of the largest free streaming platforms, Tubi attracted 1 million viewers in May, making it the second most popular free streamer after YouTube. Tubi's strategy is simple yet effective: provide a vast library of 250,000 movies and TV episodes for free, supported entirely by ads. Unlike its competitors, Tubi doesn’t require a subscription, credit card info, or even an account to start streaming. This frictionless approach is a game-changer in today's fragmented streaming landscape. Why does this matter? As "streamflation" pushes consumers to seek value, Tubi's free model stands out. By offering older and lower-budget content, Tubi meets audience demand without the high costs of new releases and original productions. This approach has increased viewership and carved a niche in a competitive market. As Tubi continues to grow, how can brands leverage its platform to effectively engage with a value-seeking audience? 📺💬 #Streaming #DigitalMedia #Advertising #ConsumerEngagement #MarketingStrategy #Tubi #MediaIndustry

📺 The Decline of Streaming Platforms: Has Originality Been Sacrificed for Profit? As an avid digital content consumer, I couldn't help but notice a concerning trend across major streaming platforms. This trend has left many of us wondering: Have streaming services prioritized profit over originality? 💡 All Shows Are Starting to Feel the Same: Ever noticed how many new series across various streaming platforms share the same tone, structure, and even color palette? It's as if the industry has settled into a formulaic approach, churning out content that’s safe and predictable. While these shows might boast impressive production values, they often lack the distinctive storytelling and character depth that once made streaming such a breath of fresh air. 💵 Budgets Are Driving the Narrative: With massive budgets at their disposal, streaming platforms are pouring money into visually stunning productions. But at what cost? In their pursuit of blockbuster hits, they're sidelining innovative storytelling and unique voices. The result? A plethora of shows that look good but don’t stand out in the sea of content. 🎬 The Power of Original Content: There’s a reason why shows like Stranger Things and The Queen’s Gambit resonate so deeply with audiences. These are shows that dared to be different, blending originality with captivating narratives. They remind us that when creativity leads the way, the result is content that doesn’t just entertain—it leaves a lasting impact. Not only the streaming industry, but the whole entertainment industry could benefit from taking a step back and re-evaluating its priorities. Because in the end, it’s the bold, original stories that truly stand the test of time. #streaming #streamingplatforms #tv #tvshows #industryanalysis

Growth in #OTT isn't just a trend; it's a testament to the evolving preferences of consumers worldwide. As more individuals seek convenience, flexibility, and a diverse range of content options, OTT platforms are rising to the occasion, offering an unparalleled #streaming experience. Want to learn more about how get your brand on to these streaming platforms? Let's chat! #Advertising #Digital

Streaming enthusiasts, have you considered the implications of OTT platforms? With so many options out there, making the right choice can be a challenge. The growing trend of “cutting the cord” means that consumers are looking for services that deliver content anytime, anywhere, without the hassle of traditional broadcasting. To simplify your selection process, focus on these key steps: first, identify your viewing preferences and budget. Next, research platforms that align with your needs, paying attention to their unique content libraries and pricing plans. Finally, take advantage of free trials to test out different services. By following these steps, you'll not only find a streaming service that fits your lifestyle, but you'll also enhance your viewing experience, avoiding the frustration of unexpected charges or content blackouts. What’s your go-to OTT platform, and what tips do you have for fellow streamers on finding the perfect fit? Share your thoughts! https://lnkd.in/gfhrWyzz

Attention all content creators in the streaming television industry! If you're relying on third-parties to monetize your content libraries, you may want to brace yourself. Check out this thought-provoking article on the streaming market conundrum and the dilemma faced by content creators during the television dotcom boom. Gain valuable insights and stay ahead of the game: https://lnkd.in/e4djTJv5 #StreamingIndustry #ContentCreators #TelevisionDotcomBoom