John Kuriyan, MBA’s Post

Growth in #OTT isn't just a trend; it's a testament to the evolving preferences of consumers worldwide. As more individuals seek convenience, flexibility, and a diverse range of content options, OTT platforms are rising to the occasion, offering an unparalleled #streaming experience. Want to learn more about how get your brand on to these streaming platforms? Let's chat! #Advertising #Digital

FAST, or Free Ad-Supported Streaming TV is an emerging business model that has completely caught the streaming sector off guard with its popularity and impact. m Multiple reports are showing that consumers greatly prefer FAST offerings, especially as content abundance plays a key role in consumer choices. Content Delivery Networks should take note, as FAST offerings can be offered in tandem with ad-free subscription models, as variable offerings targeted at different consumers. #CDN #FastTV #Innovation #Streaming

As the media landscape continues to evolve, one of the biggest challenges facing TV networks and streaming services is the inefficiency of maintaining separate business models for linear and streaming content. A new article from TVREV dives into this issue, arguing that media companies need to focus on creating a unified viewing experience across platforms, rather than trying to manage linear and streaming as separate entities. https://lnkd.in/dgaymPXs

Super apps like ITV's ITVX are the next step for broadcasters shifting from linear to a digital-native model, creating a digital destination to take on the global streaming giants. They address six key issues for broadcasters: 💰 Direct revenue control: Super-apps enable content owners to monetise their offerings directly, without relying on third-party platforms or aggregators. 👥 Meeting audience needs: As viewers shift towards streaming apps, content owners must meet their audience's needs by providing a competitive streaming offering. 🌐 Using existing content rights: Super-apps allow content owners to exploit their owned content on their own platforms, whether through premium VOD tiers or longer-tail catalogue on FAST channels. ▶️ Extending existing media brands: Broadcasters are focusing on building simplified, direct-to-consumer streaming brands to compete with global streaming giants, pivoting from legacy TV-first brands. 📍 Creating a streaming destination: By offering high-budget, heavily-promoted tentpole content, super-apps aim to create a streaming destination that retains viewers within the app for an optimal user experience. ⚙️ Simplifying technology: While initially expensive and complex to develop, super-apps offer a streamlined solution in the longer run with a single streaming UI and backend supporting ad tech, subscriptions, VOD, and live content in one integrated stack. Want to dive deeper on super apps? Request to download the full Analyst Insight here: https://lnkd.in/dDqMqaFq #superapps #digitalfirst #streamingtv #streaming

Really smart article Alan. The other thing worth mentioning is the need to activate linear and streaming. We think we have a streaming frequency issue and a linear frequency issue, when in fact to consumers there's an overall TV frequency issue. If I see 10 Progressive ads on linear, then another 10 on streaming, it's a waste of impressions and a terrible consumer experience. The industry needs more talk about how to optimize cross-platform activation.

Attention all content creators in the streaming television industry! If you're relying on third-parties to monetize your content libraries, you may want to brace yourself. Check out this thought-provoking article on the streaming market conundrum and the dilemma faced by content creators during the television dotcom boom. Gain valuable insights and stay ahead of the game: https://lnkd.in/eBjVeqsP #StreamingIndustry #ContentCreators #TelevisionDotcomBoom

Attention all content creators in the streaming television industry! If you're relying on third-parties to monetize your content libraries, you may want to brace yourself. Check out this thought-provoking article on the streaming market conundrum and the dilemma faced by content creators during the television dotcom boom. Gain valuable insights and stay ahead of the game: https://lnkd.in/eBjVeqsP #StreamingIndustry #ContentCreators #TelevisionDotcomBoom

The next big thing in streaming advertising is here: Pause ads! David Dembowski, Operative's SVP of Global Sales, dives into the latest wave of innovation hitting the streaming world. Discover how pause ads and new ad format opportunities are revolutionizing viewer engagement and reshaping the advertising landscape. Learn more about pause ads and their impact on the industry at the link below! https://lnkd.in/eX9DE3fD

Kantar Media confirms the growth during the first half of 2024 of platforms that derive part or all of their income from advertising: ADVoD (Advertising-based Video on Demand) or FAST (Free Ad-Supported Streaming TV) channels, especially the former. The television model continues its process of fragmentation in response to users' desires. Adapting to these is key in such a competitive market.

Attention all content creators in the streaming television industry! If you're relying on third-parties to monetize your content libraries, you may want to brace yourself. Check out this thought-provoking article on the streaming market conundrum and the dilemma faced by content creators during the television dotcom boom. Gain valuable insights and stay ahead of the game: https://lnkd.in/e4djTJv5 #StreamingIndustry #ContentCreators #TelevisionDotcomBoom