Hypothesis Media

Been an absolute pleasure to innovate with Progress Productions alongside our long term fan experience partners The Famous Group this year with the premium Vixi Suite. Fantastic to see this amazing team deliver a European first on 'The Hundred' with Vixi AI: Photo Magic - If you not seen this in action check out the reel. We can't wait to see what more they achieve with the cutting edge real time fan experience tech in 2025! NB: If you want access best of breed fan engagement tools like Vixi Suite on your live event (either in venue or on broadcast) - [email protected] 😎 #FanEngagement #SportsFandom #LiveSport

Ready Player One, shot in your own back garden? I've mentioned before that visual innovation often comes from the combination of various emerging technologies used together. This is a great example of what can be visually achieved when combining cutting edge AI technologies (Viggle AI and Magnific AI in this instance) to create rendered characters scenes without motion capture and with dynamic lighting sensitivities and backgrounds - and audio! There are still restrictions in application but the speed of evolution is truly apparent. Making extremely high end visual results more accessible via these AI tools for content making in film and TV is extremely exciting, cutting production layers and simplifying the process but with increasing visual sophistication. When this moves into real time rendering, the transformational possibilities for live streaming are huge! It will of course raise questions over what traditional production roles this may replace as they continue to evolve but this heightens my view around embracing AI rather than fearing it. #GenerativeAI #ContentProduction #VirtualProduction #MotionCapture Hypothesis Media Credit TikTok: @MrJohnFinger

Currently, UK sports teams and clubs with the biggest spending power tend to cater to their fans with the latest innovations with more rewarding and immersive experiences. Simply as they have bigger spending power. Lower league clubs fans on the other hand get minimal enhanced match day experience opportunities - if any. Simply because there isn't the same budgets. From my experience, this is across ALL sports. Moving into 2025, league wide 'top-down' strategies are absolutely essential, with the right robust scalable technologies, to transform sports fandom and not just for fans who can attend matches, but wherever they are and however they are consuming - globally! What will 'top down' standardised fan engagement strategies at a league level promote? 1️⃣ Fan tech consistency - endorsed (and managed) at a league level 2️⃣ Wider fan loyalty - rewards for all types of fan and match participation: wherever they are located 3️⃣ Deeper insight to fan behaviour - same tools = standardised metrics 4️⃣ Inclusion, representation & access - All fans have can feel a deeper connection to their team/club whoever they support - feeling totally catered for. 5️⃣ Increased sponsorship opportunities - unlocking upgrades to in stadium AV infrastructures in the process. It’s a win for entire sports ecosystems if leagues start offering and endorsing standardised fan engagement opportunities for ALL clubs to access. The role of sports leagues in shaping immersive fan experiences has never been more important to aid with connecting all fans with their clubs and teams in a standardised way. The best of breed fan technologies are out there and its going to be exciting to see which leagues curate these in the best ways to upgrade global fandom moving into 2025 for all of their clubs and teams overall benefit. #FanEngagement #ImmersiveTech #EngagementFairness #Sports #Standardisation #LinkedinNewsUK Cosm The Famous Group Golden State Warriors (Hypothesis Media are an interactive consultancy working with best of breed global technologies to promote innovation and transformation for broadcast and live events within sport and entertainment: Drop me a DM to find out more)

We love innovating with fan engagement in ways where it makes sense to evolve the fan experience further. Not only from a user experience perspective but also when it comes to visual presentation. Fans have got tired of just seeing 2D animations of their real time interactions on screen and in venue, but by combining them with slick Unreal Engine animations that elevate this content from 2D to 3D really upgrades the presentation possibilities to align with other graphics presentation packages for more streamlined presentation across TV and in venue screens! Evolving and elevating fan interaction graphically to marry up to other parts of the event presentation is now possible. See how you can elevate your in venue and on screen fan/audience engagement strategy and presentation - [email protected] #VixiSuite #FanEngagement #SportPresentation #UnrealEngine #Superbowl The Famous Group

Great to host the closing panel on the impact of emerging technologies on the full delegate experience at the Conference News 'Global Event Tech Summit' last week. Diving into the corporate event sector to hear the success stories, challenges and ambitions the panellists are having with new technologies - everything from badging and registration right through to immersive content experience (even how tech is being use to navigate delegates to the event as part of the whole experience!) It certainly made for some lively discussion and great to touch on some ideas from the sports and entertainment industry too and how that can cross pollinate into the corporate event sector from some of the innovative areas we are working across with new interactive and visual technologies at Hypothesis Media. Thanks to my top panelists Andy FennHiggins (Chorus ), Margaret Reeves (RefTech), Scott Holman (Immersive AV) and Stephen D. Pickett (Live Group) for such an engaging discussion. #LiveEvents #EmergingTechnology #eventtech #CNGETS24 Mash Media

Yesterday Glastonbury tickets sold out in 35 minutes. Whilst nothing beats being at a festival in person what could be the next best thing for fans and to extend the footprint of large events to a global audience? Some fans are never able to be there in person due to being on the other side of the world or just not having the financial bandwidth to buy a £300+ ticket! But there are brand new ways to experience live events that Glastonbury could really exploit for future festivals. Below is a perfect example of how sports fans in the US are benefitting from the new transportive Cosm dome experience combined with The Famous Group's Vixi Suite premium interactive fan tools over in the US. By combining the Cosm portal viewing experience with lean forward fan tools it allows fans to get closer to the live event action, extending the footprint of live events that feels authentic, genuinely transportive and experience worthy! I say again, this of course this doesn't replace being there in person but by providing a whole new layer of attendance and fan interactivity this really is an exciting way to allow more global fans to partake in live event experiences as the next best alternative to being there. (Yes, the fans in the pictures below are watching the action on a 10k resolution screen - they are not at the event!) ....and all without the need to take your wellies. Would you buy a ticket for Glastonbury to view and participate in main stage performances in this way? - I know I would! #Cosm #VixiSuite #LiveSport #Glastonbury #FanExperiences #VisualInnovation Hypothesis Media

That’s a wrap on the content for the CN Global Event Tech Summit 2024! 🌏 We’ve finished with back-to-back sessions, first delving into human-centred connections and seeking new ways to include AI, XR and other emerging technologies, delivered by award-winning creative strategist and Identity’s head of strategy & innovation, Malcolm Ché Finally, our delegates heard about how cutting-edge technology is transforming very stage of the delegate journey, from registration and content creation to immersive event experiences.Thank you to our guest moderator Tom Bowers (Hypothesis Media), and panellists Andy FennHiggins (Chorus ), Margaret Reeves (RefTech), Scott Holman (Immersive AV) and Stephen D. Pickett (Live Group) for their insight 🧠 💡 Keep a look out for our highlights video coming soon 👀 🔔 🔔 Interested in attending? Get notified for upcoming Conference News events here: https://lnkd.in/eJXC8geS Platinum Sponsors: Cvent | Immersive AV Images by Mash Productions #events #conferences #eventprofs #tech #summit #eventtech #CNGETS24

In full prep mode for tomorrows 'Global Event Tech Summit' where i'll be moderating an exciting panel discussing how new technologies are heightening the delegate/visitor experience. With a brilliant tech focused panel that covers the full end to end supply chain of live conferences & events it's going to be a very exciting session. As a consultant from a rich background of live broadcast and sports & entertainment with interactivity and fan engagement i'm excited to see how the corporate event sector is using emerging technology to immerse delegates at physical and global hybrid events in new ways! Conference News Hypothesis Media #eventtech #CNGETS24

🔍 SESSION SPOTLIGHT 🔍 Are manual processes really more cost-effective than event tech? 🧐💻 Join us at the Global Event Tech Summit 2024 to hear from Tom Bowers (Hypothesis Media), Stephen D. Pickett (Live Group), and Andy FennHiggins (Chorus ) as they discuss the financial realities of event technology. As budgets tighten, many organisers are stepping away from technology, but does this really result in savings, or are they overlooking long-term gains? This session will explore the pros and cons of investing in event tech, helping you gain a clearer understanding of whether cutting back on tech is the right move for your event strategy. 📅 13-14 November - senior event organisers can attend for FREE. Register now: https://lnkd.in/edYDgyys Platinum Sponsors: Cvent | Immersive AV #events #conferences #eventtech #eventprofs #costmanagement #technology #budgeting #eventplanning #CNGETS24

🔍 SESSION SPOTLIGHT 🔍 Are manual processes really more cost-effective than event tech? 🧐💻 Join us at the Global Event Tech Summit 2024 to hear from Tom Bowers (Hypothesis Media), Stephen D. Pickett (Live Group), and Andy FennHiggins (Chorus ) as they discuss the financial realities of event technology. As budgets tighten, many organisers are stepping away from technology, but does this really result in savings, or are they overlooking long-term gains? This session will explore the pros and cons of investing in event tech, helping you gain a clearer understanding of whether cutting back on tech is the right move for your event strategy. 📅 13-14 November - senior event organisers can attend for FREE. Register now: https://lnkd.in/edYDgyys Platinum Sponsors: Cvent | Immersive AV #events #conferences #eventtech #eventprofs #costmanagement #technology #budgeting #eventplanning #CNGETS24