Richard Brant

A significant media milestone, as ARN Media’s market capitalisation overtakes Seven West Media for the first time. And with the exit of ooh Media’s sales boss Paul Sigaloff after just 19 months, we explore why the company seems to be adrift in a growth sector. #media #retailmedia #marketcap

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In 2021 Mediabrands CEO Mark Coad warned media agencies risked massive churn and despondent staff due to the sheer volume of dull, manual tasks they had to crunch through daily. So the firm started to build an automation platform in a bid to make bots handle 75 per cent of the overall media agency investment workflow. Since going live it’s slashed employee manual burn by 65,329 hours, says COO Geoff Clarke – and that’s just the start. Here’s what they did, and what the bots now do. IPG Mediabrands APAC IPG Mediabrands

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Did you know that OOH has an online sales multiplier of 1.7, meaning for every £3 spent in store due to OOH, £2 is spent online! Brilliant 'Clicks and Mortar' webinar yesterday from GroupM hosted by Tom Jameson and in partnership with Cebr, Clear Channel UK, Global and JCDecaux, unveiling new research showing how OOH drives ecommerce spending plus a deep dive into key categories. As the latest AA/WARC figures show, last year only three channels grew and these included Online and OOH, showing that the two-screen future of Online and OOH has arrived. This webinar is a must-see. #insight #OOH #DOOH

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Advertising isn't all about awareness. Driving action and creating business is another, equally critical focus 💰 Utilising the latest research from Radiocentre, we break down exactly how radio can deliver performance, alongside building your profile 📖

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Here are some crucial elements you need to consider to maximise the effectiveness of your direct response. If you want to find out more, listen to the full episode below: https://lnkd.in/em-46Vnj #directresponse #tv #advertising #mediaagency #tvagency #drtv #audience #insights

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June’s Chart of the Month draws on findings from our Profit Ability 2 study showcasing that Linear TV has the highest weekly ‘saturation point' – the last point where every pound invested in a channel generates at least £1 profit. TV’s broad reach and its ability to drive scale helps deliver this result, as Linear TV advertising on average hits saturation at an investment of £330,000 - nearly triple the equivalent scale of the next largest channel (Print). Download and digest the full chart now: https://bit.ly/3RJ1nEn

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🚨 Emperor launches Channel 4's Annual Report. In this year's report, Channel 4 shows that its digital-first strategy is shining through with exciting new content and innovations. In particular, Channel 4 streaming, which hit record-breaking views in 2023. The bold new visual identity that includes fresh typefaces and colours continues to deliver editorial impact that stays true to one core idea: Channel 4 is a distinctive, disruptive and daring force. If you'd like to discuss anything annual or sustainability report related please get in touch via [email protected] #annualreport #annualreports

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'Cookies are gone, but audio targeting is better than ever’ was our tag line at Adwanted UK Future of Audio & Entertainment 🔊 Head of Agency, Isobel Langley at GroupM UK, joined the stage with Ridhi Jogia Implementation Director at EssenceMediacom UK, to discuss geo targeting and the success it is driving for clients. Combining GroupM's single point of entry solution with EssenceMediacom’s geo-graph planning and activation tool is proving to be a winning combination, not only for digital audio, but across the full addressable eco system. #AudioTargeting #GeoTargeting #FOAE

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Let's talk video content... Here's what stepping up your video game can do for your business 👀 Boost Engagement: Grab and hold your audience’s attention in a way that static images and text just can't. 💸 Increase Conversions: Transform viewers into dedicated customers with compelling calls to action. 📱 Optimise Mobile Reach: Reach your audience anywhere, anytime—they're all on their phones! ❤️ Deepen Emotional Ties: Create lasting bonds through stories that resonate and evoke feelings. 📚 Educate Your Customers: Deliver powerful insights and valuable information that make your audience smarter.

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Thanks again to Campaign UK for arranging this great CTV roundtable at #Media360 last month in Brighton. An amazing group of industry experts discussed how to leverage the granular insights provided by Smart TVs to optimise their advertising strategy, enabling precise targeting and enhanced measurement for more effective brand engagement. Click below to find out some of the key takeaways from the discussion. #SamsungAds #TVAdvertising

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In the latest episode of “Talks with Teads,” filmed at Media 360 in Brighton, Natalie Bastian, Teads' Global CMO, sits down with Maisie McCabe, UK Editor of Campaign UK Magazine, to dive into key industry trends, connected TV (CTV), measurement, and creative excellence. Key takeaways include: • Mastering CTV Strategies: How to navigate the changing CTV landscape for better ad placements. • Boosting Ad Efficiency: Using CTV data for smarter, more efficient advertising buys. • Enhancing Creative Quality: Improving creative standards with data-driven storytelling. • Leveraging AI: Understanding how AI can optimize content and enhance the creative process. Watch the video and discover more insights on the blog >>https://hubs.li/Q02Gqlhj0 #Media360 #Omnichannel #OmnichannelMarketing #CTV #Linear #Viewership #BestInGlass #UKTrends #UKMedia #BestInGlassAdvertising

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With growing audiences, accountability, and impact, Out of Home’s contribution to media effectiveness is on the rise. Our latest research, supported by data from Analytic Partners, reveals: • Brands increasing their investment in OOH see a +17% stronger return on investment (ROI). • Combining OOH with TV and Digital drives +27% higher ROI than TV alone for same investment. • Longer OOH campaigns nearly double ROI, and using multiple formats boosts ROI by +30%. Read more about why investing in oOh! makes brands unmissable: https://bit.ly/45RNrgJ

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In our 2025 Broadcast Trends Report, data from the UK public’s daily media consumption figures demonstrated that TV still comes out on top - but that online channels are vital. With the stats revealing that modern audiences engage with a large range of media, it’s vital for PRs to take what Simon Feldman described as “a layered approach” to reach consumers across all of those platforms - reflecting the fact that a whopping 98% of journalists now create content to reach online audiences. Discover more about the types of media consumer in the UK - from short snappy scroller to news junkie - and what you need to think about in order to connect with them by downloading our report today 👇 https://lnkd.in/e5KMHSU5 #PRTrends #PRReport #BroadcastPR

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The industry comments on the latest #AA/WARC report! Samsung's Andy Jones notes that there is "momentum for video in the UK ad market, with both traditional TV and digital video formats posting impressive gains, reflecting a shift in consumer behaviour towards streaming and on-demand content where platform loyalty now takes a backseat to content quality." Andy further comments that “with audiences actively curating their own viewing experiences, digital video has become a powerful driver of both brand impact and measurable ROI. This heightened investment underscores the industry’s recognition that digital video is no longer a supplementary channel – it’s a foundational strategy for brands. As digital video continues to grow, it solidifies its role as a vital, high-impact tool for reaching and resonating with audiences.” Read Performance Marketing World's coverage here: https://lnkd.in/enNuRtuH #UK #AdMarket #CTV

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No one likes seeing the same ad too many times. UK residents are amenable to less than 5 ads an hour before they start getting ad fatigue. Our UK Advanced TV report arms you with all the viewership insights you need to know when planning your connected TV strategy. Read now: https://bit.ly/4c88FJG #CTV #Programmatic #ConnectedTV #DigitalMarketing

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Stat of the day 🤔 Last week ITV reported a 3% increase in total advertising revenue, offset by a 16% decrease in revenue from ITV Studios, according to its first-quarter trading update. A summer of sport promises a positive outlook ⚽ The UK's leading commercial broadcaster announced a total advertising revenue of £432m and they're feeling good about the next quarter, predicting a 12% jump. Why? Well, the men's Euros tournament is coming up in June and they are predicting a rise in digital advertising revenue. Looking further down the road, ITV predicts that the total advertising revenue for the first half of the year will increase by approximately 8%. Are you prepared for the thrilling sports calendar of 2024? Talk to Covatic about maximising your reach and target 100% of your audience this summer! 👉 https://lnkd.in/egEuKG_W #advertising #media #adtech #marketing #EURO2024

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✨ New case study ✨ AudienceProject measurement helps Universal Pictures and EssenceMediacom UK identify media mix optimisations to reach and impact their audience more effectively. 📈 In a new case study, you can learn how AudienceProject’s cross-media measurement solution has helped Universal Pictures and EssenceMediacom document the reach and brand impact of a recent campaign running across Meta platforms and linear TV. 📱 📺 The measurement gave Universal Pictures and EssenceMediacom valuable insights into how TV and digital compare and complement each other, allowing them to identify media mix optimisations for future campaigns. 💡 Learn more here: https://lnkd.in/gJ56sMHH Erika Lewington Vanessa Bakewell #customersuccess #advertising #measurement #crossmedia

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🚀Break Through study from our partner ITV🚀 ITV and System1 have joined forces to create a guide for brands entering the world of modern TV advertising for the first time. Covering essential aspects of creativity, media planning, and measurement considerations, this guide offers practical and vital advice grounded in decades of research. We are proud to see our partner doing such great work! 👏 💪 TV remains the largest driver of Profit ROI. 🪄 Even small budgets on TV lead to significant sales increases 🏆A balanced marketing mix yields stronger results in performance advertising than allocating the entire budget to performance alone To know more, read the full study here: https://hubs.la/Q02PhKvh0 #ITV #System1 #ITVBreakThrough #TVAdvertising #MarketingStrategy #BrandBuilding #TVImpact

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