Hits & Greatest Hits Radio Advertising’s Post

Think radio is a thing of the past? Think again! 📻 Radio advertising continues to deliver wide reach, local impact, and strong engagement, making it a cornerstone of successful marketing strategies. Whether you're a small business looking to connect with your community or a national brand aiming to expand awareness, radio can amplify your message like never before. Check out our latest blog on how radio remains a powerful and cost-effective advertising tool in today's digital age. 🎯 #MarketingStrategies #RadioAdvertising #RainmakerAI #DigitalMarketing #AdvertisingInnovation #BrandAwareness

Advertising Awareness is a crucial metric that measures the extent to which consumers are familiar with a brand’s advertising. Colourtext's meta-analysis of the CampaignFX Ireland database shows that Advertising Awareness is 26% higher for brands that advertise on radio. Long term studies like Radiogauge in the UK have found that Ad Awareness seems to be particularly sensitive to the effects of radio campaigns, and it’s reasonable to ask why. Historically, exposure to radio advertising has been shown to boost awareness of a brand's marketing activity across other media channels. This is often called radio’s ‘virtual TV’ or virtual ‘digital effect’, and we see clear evidence for that here. Learn more in our webinar video for Radiocentre Ireland: https://lnkd.in/ep5GAdqN CampaignFX Ireland is a new audio advertising measurement system designed specifically for the needs of small and mid-sized markets. Its role is to demonstrate the effectiveness of audio advertising to large national brand advertisers and provide evidence of audio’s long-term impact on brand growth. Read more here: https://lnkd.in/emH9R3Wt Ciaran Cunningham Radiocentre Ireland

For a successful marketing campaign, it's important to consider all channels - and radio should be a part of that mix! According to a recent study, investing just 11% in radio advertising can double the impact of your campaign. Check out this great article to learn more about the #powerofaudio and how radio can benefit your marketing strategy. #radioadvertising Link to article: https://lnkd.in/em4GTyHT

Why advertising is here to stay. Read below. #Advertising #Marketing #PublicRelations #Media #AdvertisingAgency #MediaBuying #Television #Radio #Outdoor #DigitalMedia #SocialMedia #Branding #SilverStateWonders

How Advertising Works And Why AM/FM Radio And Digital Should Be Your Base Buy: * Marketing has two equally important jobs: converting existing demand and creating future demand. * Since reach is the foundation of marketing effectiveness, adding media platforms grows reach and sales effect. * Adding AM/FM radio to a TV + digital buy significantly grows reach. * Adding digital to an existing AM/FM radio campaign increases reach and vice versa. * Versus other media plans, an AM/FM radio base plan with digital extensions drives the greatest market reach. Via the link below, the executive summary, deck, and explainer video.

Another success story showcasing the power of a cross-channel marketing strategy, this time highlighting the significant impact of including radio advertising. Learn more about the exponential results achieved by integrating radio into a comprehensive cross-channel approach: [Link to the article](https://lnkd.in/gEpDmKV5)

Why advertise on the Matakana Coast App- Part One Invest in Your Brand’s Future Advertising is not just an expense; it's an investment in your brand's future. A 12-month advertising plan on the Matakana Coast App will lay the foundation for sustained growth, increasing your visibility, credibility, and customer base over time. Let’s get started on creating a tailored, year-long advertising plan that grows your business month after month. Ready to make a lasting impact? Contact us today to explore our advertising packages or discuss a customised strategy. Your brand's success is just one conversation away. Why the Matakana Coast App? Advertising on platforms like the Matakana Coast App provides the ideal avenue for a sustained, localised presence. With a focus on the Matakana region, the app connects businesses directly to a highly engaged, local audience. By leveraging a 12-month advertising programme, you not only stay visible within the community but also align your business with the region’s vibrant, supportive ethos. Now is the perfect time to invest in a continuous advertising programme on the Matakana Coast App. The long-term exposure will keep your brand front and centre in the minds of local residents and visitors alike, driving both brand loyalty and sales. We understand that every business is unique, which is why we’ve compiled three carefully designed advertising packages for you to choose from. https://lnkd.in/gWV56VHQ However, if these packages don’t quite meet your specific needs, we’ll work with you to craft a custom strategy that aligns with your business goals, ensuring your brand is always where it needs to be—right in front of your past, present and new customers. Support Every Step of the Way Embarking on a year-long advertising programme can feel like a significant commitment, but you won't be doing it alone. Our team is here to support you every step of the way. From designing compelling ad creatives to optimizing campaign performance and providing insights on what resonates with the Matakana community, we're committed to ensuring your advertising investment pays off. Our hands-on approach means you’ll have a partner actively working with you to maximize results and adapt strategies as needed.

Digital advertising waste hits high of $123 million. #Advertising #Marketing #PublicRelations #LasVegas #Media #AdvertisingAgency #MediaBuying #Television #Radio #Outdoor #DigitalMedia #SocialMedia #Branding #SilverStateWonders

This is good news for advertisers. Americans Are Warming Up To Advertising. #Advertising #Marketing #PublicRelations #Media #AdvertisingAgency #MediaBuying #Television #Radio #Outdoor #DigitalMedia #SocialMedia #Branding #SilverStateWonders

Recently the WeTransfer Advertising team gathered in Amsterdam to kick off the year and to welcome our new skipper, Dara Nasr, alongside new colleagues in our New York, Paris and London teams. During the week we were blessed to have some outside expertise help bring some perspective, insight and inspiration. I want to thank these contributors as well as share some of the key takeaways. 🏆 Declaring a bold vision for the year ahead creates accountability. "If you throw your hat over the wall you have no choice but to follow it". Using the The Fast Forward Group technique to imagine what success looks like one year from today helps crystallise the steps required. Thanks to Deborah Narder for helping us throw our hats over the wall. 👒 🎩 🧢 🔬 The amount of wasted spend in digital advertising is staggering. The recent Association of National Advertisers report estimates $20bn wasted investment. Against this backdrop, Ruben Schreurs of Ebiquity plc shared brilliant and encouraging insights into progress across the industry to better evaluation of quality and effectiveness. And our own Matthew Butts shed some fresh light on WeTransfer's Attention Advantage with promise of research gold to come later this year. 💚 The media supply chain is under growing scrutiny. Changes are needed to measure, reduce and mitigate against negative environmental or societal impacts. But this has to be done alongside demonstrating effectiveness. We had a great insights from Noémy Tur, Michael Hanbury-Williams of UM London and Andy Griffiths into how to make responsible media and marketing the norm. 📖 Don't believe that inner voice that says you're not creative. We all have stories to tell, and telling stories helps us, and those around us, see things from a new perspective. A fundamental aspect of creativity. Thank you Andreas Tzortzis for being our bardic inspiration. 👨🎤 Massive thanks to Suzanne Hermans Lindsay Pudavick for pulling the sessions together to create something more valuable than the sum of its parts. 💖 💖 Pic from Felix Meritis, our stunning venue for the sessions.