Simone Bonici’s Post

Digital advertising can amplify and target marketing messages, but radio has the power to give a local brand the kind of prominence and impact it needs to thrive and grow, having higher levels of engagement and recall than any other medium. #mediaplanning #mediabuying

Remember when TVs used to have static channels with white noise? That's what your audience hears when they've got the radio on in the background. So how do you cut through the white noise? Step 1: Be authentic to who your business is. Find our other best tips: https://hubs.ly/Q02kXnvW0 #Radio #Advertising #PaidMedia #RadioAds

Consumers’ most preferred media channel is point of sale ads, seen as particularly relevant, useful and trustworthy—They capture consumers’ attention more than the average ad and predispose consumers to brands at the moment of purchase https://lnkd.in/gaJUahZ3

#radio advertising is one medium has been consistently hard to track and at the same time, the best way for most companies to drive influence, brand recognition and sales long term. Read about how under rated it is and how it can super charge your digital #marketing

Launching an international ad campaign? It's more than just planning. It involves in-depth market research, setting precise goals, tailoring your message, picking the right media, and constant evaluation. Learn the five key steps to effectively engage global markets and make your ads hit the mark. https://hubs.ly/Q02n6PzD0 #globalmarketing #internationalcampaigns

Advertising isn't all about awareness. Driving action and creating business is another, equally critical focus 💰 Utilising the latest research from Radiocentre, we break down exactly how radio can deliver performance, alongside building your profile 📖

Do you think Ad trackers are a waste of time and money .. I agree, here's why? Advertising has become extremely diverse with more and more focus going to digital, although many companies are still airing and spending a lot on traditional media, yet the same companies are also investing heavily in digital advertising and other online presence with similar creatives, might be executed differently but it's the same People without an eidetic memory (almost everyone) would be exposed to all channels and would have a lot of trouble identifying the source of ad awareness which makes the overall outcome null and void Do this instead: - Add a couple of ad related questions in you BHT, treat the results directionally - Test your copies to make sure your message is loud and clear, test your ROI as an overall outcome of your communication efforts and see if it works for you - Try airing and not airing and measure the difference - Do media habits studies and understand the advertising related habits of your target segments - Optimize your digital spendings by monitoring the KPIs provided by the platforms - Create medium specific promotions and measure the returns Stay informed

It is not about more business, we care about the value that you get ..

The entire world is fighting for attention. That's where the real wealth lies. Companies spend millions and billions for our attention. This path is deadly competitive and super tough. For example - When you are online, every single piece you click wants you to stay there a little longer, and the platform you are using will keep showing you new ads to look at. Even when you are walking, there won't be a day when you won't see a single billboard ad (could be small ones based on your city). Attention is the new oil, and yes, it is. I don't know for how long, but it is. Even I am fighting for your attention to read this, like many creators on different platforms #attention #retentions #advertising #marketing https://lnkd.in/ggf7WpH8

Is the Billboard Game Over? Not Quite Yet. Billboard advertising still has immense potential when done strategically and creatively. Take Muzz’s famous ad campaign: "WO DEHKAO SINGLE JAA RHA HAI." Just two words—controversial, eye-catching, and viral. It grabbed millions of eyes and helped Muzz onboard 10 million new users to their app. So, how can you win the billboard game? Here are some key strategies: -Controversy Works (If Done Right) Shock value pulls attention but must be tasteful and on-brand. -Clear & Concise Messaging Less is more. One strong message with emotional or relatable content makes a lasting impression. -Strategic Placement Billboards placed in high-traffic areas amplify their reach. -Cross-Platform Integration Link your billboard campaign with digital marketing efforts for a broader reach. -Don’t sleep on billboards they still pack a punch when leveraged correctly! Would you be ready to revitalize your billboard advertising strategy? Let’s chat about how to make it work for your brand.