Anna Montull Vilaseca’s Post

Want to know what buyers are looking for when it comes to #CTV advertising? Curious how publishers are tackling the challenges of fragmentation? 📺 https://lnkd.in/eTxC689Q Register now to hear industry experts give their insights on how to incorporate CTV into your addressable TV advertising solution. #CTV #webinar #personalisation #targetedadvertising #addressableadvertising #streamingtv #AddressableTV #broadcast #OTT #webinar

How CTV is rewriting the political advertising rulebook this campaign season. LG Ad Solutions’ Keith Norman on how the massive audience shift to streaming TV may alter the political landscape. With political ad spending on CTV forecast to grow 600% since the previous presidential election, to $1.56 billion, the study reveals that 84% of U.S. viewers now own a connected TV. This shift is consistent across the board, with Democrats at 83%, Republicans at 85% and Independents at 84%. Via Ad Age: https://lnkd.in/euxPFbAQ #CTV #connectedtelevision #CTVadvertising #FAST #streaming #connectedTV

What is Connected TV? How does CTV advertising work? How is CTV different from traditional TV? These are great (and important) questions for marketers to ask, and we have the answers. #ConnectedTV #CTVadvertising

As viewers migrate to Connected TV (CTV), advertising dollars are shifting right along with them, causing Linear TV ad prices to decline after years of increases. This shift could make Linear TV more cost-effective than ever, opening the door for a broader range of advertisers to tap into both Linear TV and CTV for a more integrated strategy. Check out the chart below from EMARKETER, showing how Linear TV ad rates are adjusting in response to the CTV surge. #CTV #LinearTV #ConvergentTV #MediaInsights Nathan Scott

Need a better understanding of OTT advertising? Explore the opportunities of OTT advertising and its advantages over TV advertising by viewing our web story!⬇️ https://lnkd.in/ebJVbHH2 #CorkboardConcepts #WebStories #OTTAdvertising #OTT #OverTheTopAdvertising

It's all about ad-fill in the world of FAST Channels and Connected TV. The focus has shifted towards advertising, emphasizing the importance of filling all available ad spaces. Success no longer solely relies on technology but on achieving full ad-fill. #adtech #ctv #advertising #programmatic #broadcasting https://lnkd.in/eCFWKQi2

CTV is booming! This year, CTV ad spending is set to hit a massive $35.2 billion—about 25% of traditional TV. Pair our first-party data with this growing channel and watch your campaigns connect with real people, not bots. https://bit.ly/3Y8LcCk #peoplebasedmarketing #ctvadvertising #firstpartydata #streamingads

Is it time to stop thinking of CTV as the sibling of TV? Or is there still an argument for a differentiated planning approach? We asked PubMatic, MiQ and Vevo to share their views and ask what challenges the industry needs to tackle to move from a siloed and fragmented TV landscape via The Drum 📺 Read now 👉 https://lnkd.in/eUdJSnGM #CTV #Digital #Advertising Tim Willcox Stephen Emsall James Cornish

CTV political ad spending will continue to grow in 2024, making up 45% of all digital political ad spend. StackAdapt's latest report with EMARKETER explores the latest trends in Connected TV advertising and offers strategies to leverage this fast-growing channel.

TVIQ is thrilled to spotlight our partnership with IndiCue, a new ad serving & management platform that aligns with TVIQ's mission to help CTV media companies maximize revenue across their entire supply chain. With Supply Path Optimization taking on even more importance and attributes like proper bundle IDs, Schain objects, correct Ads.txt & Sellers.json records, and supply chain partnership representations like inventory partner domain ALL having an incredible amount of importance right now, having the systems in place to support these structures is mission critical. Platforms like Indicue, led by Nicholas Frazee and John N. Marchesini, are critical partners of TVIQ as we work to empower CTV publishers with advanced tools and strategies that drive revenue growth. By leveraging Indicue's innovative technology and TVIQ's unmatched expertise in ad operations management, we’re helping publishers fully capitalize on the booming CTV market. Our partnership focuses on delivering precise targeting, robust measurement capabilities, and seamless ad integrations—ensuring that every ad dollar spent translates into maximum value for our clients. As the CTV landscape continues to evolve, companies like TVIQ and Indicue are committed to leading the charge, ensuring that our clients not only keep up with the changes but are positioned to thrive. Together, we’re making sure that publishers can harness the full potential of their CTV ad inventory, turning industry trends into tangible revenue gains. Learn more about how our partnership is setting new standards in CTV advertising and explore the future of CTV with TVIQ. #CTV #AdTech #DigitalAdvertising #TVIQ #Indicue #RevenueGrowth #Innovation #AdOperations #CTVPublishers