Over 80 percent of US small businesses already use AI in their digital ads; many expect AI will help improve ad campaigns, according to our latest research. Read the blog post and full report here: https://lnkd.in/gbQhyMRy
Advertiser Perceptions
Market Research
New York, NY 2,021 followers
Strategic Marketing Intelligence. for the Advertising Industry... ACTIVATED
About us
Advertiser Perceptions is the leader in providing research-based strategic market intelligence to the complex and dynamic media, advertising, and ad tech industries. Our curated, proprietary Ad PROS™ Network and deep relationships with the largest advertisers provide clients with an unbiased view of the market, their brand, and the competition. Our experts provide timely and actionable guidance enabling clients to improve their products and services, strengthen their brands, and drive more revenue. The largest, most innovative global media and ad technology businesses rely on Advertiser Perceptions. We invite you to contact us to evaluate the status and health of your brand vis-à-vis your competition. Or if you’d like more information about our data-driven insights and consultative services call 212-626-6883 or [email protected].
- Website
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http://www.advertiserperceptions.com
External link for Advertiser Perceptions
- Industry
- Market Research
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2002
- Specialties
- Media Research, Marketing Research, Marketing, Publishing Research, Audience Research, Sports Marketing Research, Media Market Trend Analysis, advertsing, media, and ad tech
Locations
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Primary
Get directions
1120 Avenue of the Americas
4th Floor
New York, NY 10036, US
Employees at Advertiser Perceptions
Updates
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Excited to sit alongside Jill Cruz, Jennifer Reichart Kisling, Kristin E., Suzanne Skop & Jean-Yves Couleaud next week as we talk about the convergence of two major industry areas: CTV and retail media!
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Advertiser Perceptions reposted this
Top benefit of gaming ads according to advertisers? They deliver hard to reach audiences. MediaPost recently featured results from Advertiser Perceptions' latest Gaming Advertising Study in Ad Gamesmanship: Advertisers Are Moving Dollars Into This Growing Category. Article linked in comments.
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Thanks, AdExchanger for the great recap of our 2025 predictions! https://lnkd.in/g9yjW53d
Curation Critics Cry Foul; Hot Ad Market Trends For 2025 | AdExchanger
adexchanger.com
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Advertiser Perceptions reposted this
Advertiser Perceptions Research Shows US Advertisers See an Average 33% Increase in ROI with Data Standards https://ow.ly/i2Y850THR0M #marketing #martech #technology
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For the latest trends on CTV measurement, check out the playback of our session at Streaming Media Connect last month! Congrats, Erin Firneno, Alan Wolk, C.J. Leonard, Christina Chung & Julie Triolo for an engaging, informative session! https://lnkd.in/eqXnRWzA
Ad Counsel: Delivering Streaming Ads That Convert
https://www.youtube.com/
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Hope to see you there!
We're headed to the Cynopsis Big TV Summit on September 18th! Make sure to catch us on the Retail Media panel at 4PM if you're attending! 🛍️ Retail Media: The Intersection of Commerce and Content 🛍️ Speakers: Lauren Fisher, GM Business Intelligence, Advertiser Perceptions Sean Mccaffrey, President & CEO, GSTV Mike Brunick, SVP, Head of Commerc Media, Yahoo Briana Finelli, Head of Commerce, US, Wavemaker Christi Lazar, Marketing Director, The Lab, BlueTriton Brands Learn more: https://lnkd.in/gtnQN89M
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Join AP's Sarah Bolton, DPAA and Kochava as we explore the latest in DOOH for performance marketers. Register for the Wednesday, Sept. 11 webinar here: https://lnkd.in/euxWu9ZE
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