Sean McCarthy’s Post

Black Friday is already around the corner 👀 Last year, 72% of shoppers skipped the lines and went online, spending a massive $9.8 billion in just one day. With e-commerce sales continuing to rise and consumers increasingly relying on convenience, free delivery, and price comparisons, the competition is fierce. At Enactify.ai, we’re here to help brands stand out during this busy season. Our platform transforms static content into interactive, shoppable experiences, giving customers a more engaging way to explore deals and products. Plus, with concerns over online security on the rise, building trust is more important than ever—and we can help create a shopping journey that feels seamless and safe. 💡 Pro tip: Leverage interactive shoppable PDFs to boost engagement and conversions – and make sure your customers feel confident in their buying experience. #BlackFriday #ECommerce #Retail

Today, I'm reflecting on how brands are advancing their approach to customer data. It's no longer just about acquiring data; it's about activating it effectively and continually refining customer profiles. Take AliExpress, for example. After purchasing a specific headset, I started noticing a shift in my shopping experience: I began receiving targeted product recommendations both within the app and through personalized emails. These recommendations were based on my previous purchase and browsing behaviour, creating a seamless and personalized shopping journey. It's like they know exactly what I'm into! By leveraging innovative personalization strategies and adhering to strict privacy standards, brands can build deeper connections with their customers and achieve long-term success. Let's continue to explore and implement these thoughtful data practices, ensuring that every interaction with our customers is meaningful and tailored to their preferences and needs. #CustomerData #PersonalizedMessaging #SmartMarketing #DataActivation

Did you know it costs 5X more to acquire a new Customer than to retain an existing one? Repeat Customers are GOLD, spending 33% more on average!  That's why Community-Led Selling with Live Shopping is exploding! 💪 See the real-world Proof! (swipe through the images): We're showcasing diverse #Ecommerce Brands using Live Shopping to build thriving #Communities. These aren't just Success Stories, they're our Clients who've mastered the art of Engagement and Retention with our Platform. For more, dive into our Article: 🔗 https://rb.gy/zwytaz #livestreamshopping #communitybuilding #brandcommunity #customeracquisition #customerloyalty #customerretention #liveshowselling #shoppertainment

Good value for money (58%) and quality of products (42%) are Brits' biggest priorities when shopping for Christmas gifts this year. That's according to our 2024 peak season research which we conducted to help sellers drive customer engagement during this lucrative time of year.     Want to find out more? Check out our infographic.     #shoppertrends #Christmas #retailinsights 

Why is sign-in so powerful? When shoppers sign-in, brands know EXACTLY who they are. But identity is just one piece of the puzzle... Sign-in also unlocks: - loyalty growth - more email & sms subs - increased engagement with credit - personalized on-site experiences - reduction in support tickets And much more... Curious about how this could transform BFCM for you? Join me on 8/22. I'll be sharing tactical tips for signed-in shopping success. Plus, you'll also get insights from 5 other teams! Can you make it? Happy to share a recording with you too. Link in comments 👇

It’s funny how “Q4’24 kicked off and Black Friday is just around the corner” sounds so threatening. But it doesn’t have to be scary if you're prepared. Ignacio Martínez Retamal, one of our Customer Success Manager rockstars, put together a really helpful guide in our Help Center with 6 Optmyzr tips to help get your Shopping and Performance Max campaigns ready for the big sale season. It covers everything from auditing your product feed to setting up alerts, launching campaigns, and analyzing performance. 📚 Take a look at the guide here: https://lnkd.in/dqcCchep We're also planning to update it with more exciting features as we go! #PPC #BlackFriday #PMax

Black Friday is right around the corner! 🛍️ Is your mobile experience ready to capture those last-minute shoppers? Now’s the time for a quick check—polished images and clear details could be the difference between a click and a conversion. Let's make every mobile moment count! #ecommerce #marketplaces #ecommerceagency #ecommercesuccess #marketplacetrends #sellingonline #marketplacetips #salesstrategy #marketexpansion #salesboost #blackfriday2024 #cybermonday #mobileshopping

Do you know the different types of online shoppers? Understanding their needs and preferences can help you create a more personalized shopping experience and boost your conversions. Read our blog post to learn more: https://lnkd.in/dRAmnqvB #ecommercetips #shopperbehavior #marketingtrends #customerloyalty #techsavvyshoppers #mobileshopping #socialmediamarketing #influencermarketing #diginyzemarketing #customerintelligence #cartabandonment #aichatbots #Diginyze

🤳 A photo of a real person extends your reach on social media posts- evidence shows that people like to see faces.   (As awkward and painful as it feels to post a photo of my giant shiny head, the above is the reason for doing so! )   But how can a lack of a 'real person' impact online retailers when it comes to service for customers?   🛍How do you as an online retailer ensure you give that personal touch to customers if you don't have a store front?   Or as a consumer what are the best ways an online store has made your shopping experience feel personal? ✨   #OnlineRetail #CustomerService #eccommerce

"By adding gamified elements brands can make online shopping feel more like an experience and less like just a transaction. Ultimately, this will drive more engagement, and of course sales, this busy holiday season." Kaleigh Sullivan explains why and how brands can integrate gamified elements in to their #ecommerce strategies in our latest webinar with Voucherify. Watch the full recording to learn about the most popular #BlackFriday and #CyberMonday campaigns and how to optimize them for maximum holiday profit! https://lnkd.in/en94FUgQ