David Akinmoyede’s Post

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Global Marketing Professional | Multinational Brand Marketing Experience using MarTech Solutions | Driving Exceptional Business Growth | Member, Digital Media Practitioners of Nigeria (DMPN)

Today, I'm reflecting on how brands are advancing their approach to customer data. It's no longer just about acquiring data; it's about activating it effectively and continually refining customer profiles. Take AliExpress, for example. After purchasing a specific headset, I started noticing a shift in my shopping experience: I began receiving targeted product recommendations both within the app and through personalized emails. These recommendations were based on my previous purchase and browsing behaviour, creating a seamless and personalized shopping journey. It's like they know exactly what I'm into! By leveraging innovative personalization strategies and adhering to strict privacy standards, brands can build deeper connections with their customers and achieve long-term success. Let's continue to explore and implement these thoughtful data practices, ensuring that every interaction with our customers is meaningful and tailored to their preferences and needs. #CustomerData #PersonalizedMessaging #SmartMarketing #DataActivation

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