Wyng

This Experience Highlight from Disney Media & Entertainment Distribution's Tamron Hall Show is giving us all the festive feels 🎁 . Tamron Hall’s Week of Wishes introduces viewers to a curated "Wish List" of exciting prizes, which are gifted to the live audience during the show. At-home fans also get their chance to join the fun through interactive social media opportunities, such as liking and commenting on Tamron Hall’s official accounts for a chance to win prizes. It’s a great example of how Wyng-powered experiences help make every episode of the Tamron Hall Show more interactive and engaging—for both in-studio and at-home audiences. Read more here: https://lnkd.in/djMvWcGJ #HolidayCampaigns #EngagingExperiences #FanEngagement #ViewerEngagement

Marketing promotions have long been key to FMCG success, but traditional strategies no longer cut it. They're too slow, too rigid, and too costly for today’s digital landscape—where personalization, shrinking margins, and evolving data privacy rules add pressure. Enter Data Capture & Engagement Platforms: the martech solution FMCG brands need to engage consumers, collect first-party data, and deliver the personalized experiences customers expect. Here are three trends driving adoption of these platforms and a downloadable guide from Wyng.👇 #FMCGMarketing #DataDrivenMarketing #CustomerEngagement #AIPoweredMarketing

🌟 Privacy vs. Personalization: How CPG Brands Can Succeed in 2025 🌟 Navigating the fine line between consumer privacy and personalized experiences is one of the biggest challenges facing CPG brands today. Customers want tailored, relevant interactions—but they also demand control over their data. In our latest blog, we explore: ✅ The shifting privacy landscape, including new legislation and tech changes. ✅ Why first-party data collection is key to staying ahead. ✅ Insights from OLLY PBC and Ketch on building trust and delivering value to customers. 📖 Read the full blog to see how to adapt and thrive: https://lnkd.in/dFTYQtCE 🎥 Prefer to watch? Check out the companion webinar: https://lnkd.in/daR3mQaW This is the first in our series on privacy and personalization for CPG brands—stay tuned for more actionable insights! #CPGMarketing #PrivacyFirst #Personalization

In the world of data privacy and customer engagement, there’s a simple truth: not all data is worth collecting. 🤔 Wendell Lansford, Co-Founder & CEO at Wyng, lays out a masterclass in first-party data strategy below. 1️⃣ Start with purpose. What data does your brand really need? Take inventory–but don’t hoard. If it’s not actionable, skip it. A single, well-chosen data point can work wonders for customer experience. 2️⃣ Map the customer journey Key moments in the customer journey = prime opportunities to collect meaningful data. Think email opt-ins, gamified experiences, post-purchase surveys, or even in-store activations. Make it intentional. Make it relevant. 3️⃣ Deliver a value exchange Why should customers share their data? It’s all about what’s in it for them. Value now (like a coupon or recommendation) + value later (personalized experiences and perks) = trust and loyalty. Wendell puts it best: “You’re not just collecting data; you’re building a relationship.” Start building a first party data strategy that works for your customers, not just for you. 💜

🌟 Empowering Personalization in Travel 🌟 With their new content finder, Collette is elevating the digital customer experience - serving travel advisors and individual travelers with exactly the content they need, when they need it. This slick quiz is embedded on Collette's homepage, and has seen over 33,000 engagements in just the first month of launch! Read more about his innovative experience in our latest experience highlight: https://lnkd.in/dhA34KRh #CustomerSpotlight #ZeroPartyData #TravelInnovation #Personalization

For brands aiming to captivate their audience through sweepstakes, UGC contests, and other interactive promotions, there’s no shortage of platforms to consider. ShortStack and Wishpond are two notable options, each offering valuable features tailored to different business needs. However, as the landscape evolves, many brands are seeking promotion platforms that not only deliver engaging experiences but also excel in advanced data capture and enterprise-level capabilities. Discover how ShortStack, Wishpond, and Wyng compare in this latest analysis: https://lnkd.in/dGBibZSt #customerengagement #sweepstakes #promotions

Congratulations to our partner, Ketch, on the official launch of their new Partner Program 🚀 ! We are excited to be part of the founding class! "The complementary capabilities of Wyng and Ketch are critical in today's privacy-first landscape, enabling teams to drive personalization at scale while respecting consumer preferences and consent." - Wendell Lansford

Grab your candy corn (too controversial?) and revisit some of our favorite Wyng-powered experiences of Halloweens past 👻 🕷 🧡 https://lnkd.in/ehBJA-Yw What makes a great holiday-themed campaign? Here's 3 quick tips: 1️⃣ Exclusive Offers: Drive urgency with limited-time deals and flash sales. 2️⃣ Engaging Content: Use gamified elements, interactive voting, and festive visuals to connect emotionally with shoppers. 3️⃣ Personalized Marketing: Try product advisors or personality quizzes to quickly surface relevant product or content recommendations.

"By adding gamified elements brands can make online shopping feel more like an experience and less like just a transaction. Ultimately, this will drive more engagement, and of course sales, this busy holiday season." Kaleigh Sullivan explains why and how brands can integrate gamified elements in to their #ecommerce strategies in our latest webinar with Voucherify. Watch the full recording to learn about the most popular #BlackFriday and #CyberMonday campaigns and how to optimize them for maximum holiday profit! https://lnkd.in/en94FUgQ

With Amazon Prime Day kicking off next week, holiday shopping season has officially begun! 😀 😬 😱 (yes, we feel the mixed emotions, too). If you're a retailer or brand, it's crunch time - and Wyng and Voucherify are here to help you maximize your Black Friday success. Join next week for a webinar full of last-minute, actionable tips for #marketing and #ecommerce teams that are proven to drive more revenue. Register here: https://lnkd.in/dknEQpEk Still unsure? Let's sweeten the deal. Anyone who joins live will get a chance to win one of ten $25 Visa gift cards, which you can put towards your own #BFCM shopping haul 🛍 .