Enactify.ai’s Post

If you’re in e-commerce, now’s the time to gear up and ride the wave of some exciting trends: 🔥 1. 📱 Mobile Shopping Dominance: More than half of online sales happen on mobile. If your site isn’t mobile-friendly, you’re leaving money on the table. 2. 👩🔧 Personalized Experiences: Shoppers love it when you get them—tailored product recommendations and personalized messages can make a huge difference. 3. 📣 Early Promotions: Your users are hunting for deals well before Black Friday—launch early to grab their attention and ease the rush on the big day. 4. 🎬 Social Media Influence: Platforms like Instagram, TikTok, and Facebook are not just for engagement; they’re driving serious traffic and sales! 5. Efficient Logistics: Smooth shipping and a stocked inventory can turn first-time buyers into loyal customers. 💡 These aren’t just trends—they’re opportunities to crush it this Black Friday. #BlackFriday2024 #EcommerceTips #OnlineShopping #RapydCloud

MAKE YOUR WEBSITE SALES-READY THIS SEASON! Black Friday is just around the corner and the festive season is creeping in! Make use of these 3 tips to enhance and boost sales on your website. 1. OPTIMIZE FOR MOBILE Over 60% of customers shop from their phones so ensure your website looks great and functions smoothly. A seamless mobile experience is essential, check that your website loads fast, is easy to navigate, and all the buttons and forms are mobile-friendly. 2. HIGHLIGHT OFFERS & PROMOTIONS Showcase any seasonal offers or promotions right on your homepage. Eye-catching banners can make all the difference. Use clear, persuasive language like "Limited-Time Offer" or "Exclusive Discounts" to draw in customers and boost conversion. 3. STREAMLINE YOUR CHECKOUT PROCESS: A simplified, quick checkout reduces cart abandonment. Make it easy for customers to complete their purchase with fewer steps and a clear layout. By making these quick updates, you'll create a smoother, more engaging shopping experience for your customers. Get ahead this season by prepping your website for success! #websitetips #blackfridaysales #blackfriday #websiteoptimization #mobilefriendly

Ready for the biggest shopping season of the year? 🛍 #BlackFriday may peak on its official day, but interest stays strong through #CyberMonday & beyond. From tech deals to travel discounts, we’ve identified key trends shaping consumer behavior, including: 💻 Tech bargains lead the charge with 39% of visits. 💆♂️ Self-care shoppers drive the highest impressions. 💳 Early planners focus on research & smart financial strategies. Discover more in our blog post by Jordi Capdevila, VP of Marketing at Seedtag: https://hubs.li/Q02Yv6h_0 #ShoppingSeason #ContextualAdvertising #AdTechBlog

🚀 Insights from my recent talk at Push Group around Maximising Conversions this Black Friday 🚀 This Black Friday season, I shared some powerful CRO strategies to boost conversion rates and enhance the shopping experience for users. ✨ Frictionless Website Experience: Did you know users form an opinion in just 0.05 seconds? Keep it smooth and easy! 💡 Behavioural Triggers & Exit Pop-ups: Personalised engagement at key moments boosts conversions. Cart abandonment? Not anymore! 🤖 AI-Powered Personalisation: Real-time product recommendations can increase sales significantly — just look at Amazon, attributing 35% of revenue to this! 💸 Dynamic Pricing & Urgency: Create urgency to drive quick purchasing decisions with real-time offers. Booking.com’s conversion rate jumped 30% using these tactics! 🧪 A/B & Multivariate Testing: Go beyond the basics! eBay saw a 20% increase by testing the right combinations of UX elements! 🛒 Checkout Optimisation: Simplified checkouts reduce cart abandonment and increase conversion rates. Just ask ASOS, who saw a 20% boost! These strategies are tried and tested to deliver results during high-traffic events like Black Friday! 🎯 #CRO #BlackFriday #DigitalMarketing #ConversionOptimisation #PushGroup #AI #WebsiteOptimisation #Ecommerce #Push

While the holiday season always seems to start earlier and consumers are always chasing the best deals, a few things are appearing to shift this holiday! I've noticed an uptick in volume that is expected to remain steady through December, no longer just spiking on #BFCM. Additionally, shoppers appear to be shifting to higher quality/prices and leaning on "buy now, pay later" options. What have you noticed as a shift in buying habits this year? #digitalmarketing #holiday #cyberfive #cyber5 #BlackFriday #CyberMonday #shoppablemedia

November 1st is when consumers starting to search for Christmas 🛒 🎁 giving retailers just seven weeks to make or break the Golden Quarter 💫 So, what's new this year? 🤔 📊 Penny-pinching is in. Comparison searches are up +15% YoY as shoppers seek the best bang for their buck. 👀 Look out, a double digit increase in non-branded searches, outpacing branded searches in all retail sectors, tells us customers are becoming less loyal and willing to shop around …don’t take your customers' loyalty for granted 💝 ❗Top Tip : As Prof Mark Ritson says "how you display the price is more important than the price". A compelling, clearly communicated value proposition makes all the difference. So, deck the halls with boughs of holly and remember to use Google latest AI to test, iterate and optimise how you communicate your value lock up 💸 🎄 Winning in December starts in November. Search on, and let's go and sleigh this holiday season 🛷 🚀 Sophie XO #christmas #retail #ecommerce #marketing #blackfriday #valueproposition #google #search Brendon Kraham James O'Dwyer Jacqui Owens Chandrashekhar Muralidharan Nidhi Kulkarni Hamaad Sayyed Biren Kalaria Jon Evans

During the 2023 holiday season, social media traffic grew by 7% year-over-year, accounting for 10% of all global mobile traffic referrals. This growth, coupled with strategic marketing investments, resulted in social media driving 3.5% of all online sales. These figures underscore the increasing influence of social media platforms on mobile shopping and holiday sales strategies. #blackfriday #amazonday #AmazonPrime #cybermonday #MobileCommerce #OnlineShopping #DigitalMarketing #eCommerce #BusinessGrowth #OnlineSales #DigitalCommerce #TechTrends #OnlineShopping #RetailTrends #DigitalSales #FutureOfRetail #eCommerce #RetailTrends #OnlineShopping #BusinessGrowth #EcommerceSafety #FraudPrevention #OnlineShopping

💙 Memo’s Black Friday Performance Optimization Tips 💙 Don’t let performance issues hold back your sales this season! Here are three valuable tips to enhance your webshop before Black Friday: ✔️ Reduce file sizes Compressing images is a simple yet effective way to speed up page load times, which is crucial for keeping customers engaged, especially on busy shopping days like Black Friday. A slow-loading site can drive potential buyers away, leading to cart abandonment and missed sales. ✔️ Implement Lazy Loading This technique helps ensure that content only loads when the user scrolls to it. It reduces the initial load time of the page, allowing for a quicker overall user experience. This is especially important when dealing with large e-commerce pages with multiple products or media elements. ✔️ Mobile optimization More people are shopping on mobile devices than ever before. Ensuring that your site is mobile-optimized using Accelerated Mobile Pages (AMP) will improve the user experience for a large segment of Black Friday shoppers, reducing bounce rates and improving conversion rates. Stay tuned for more tips this week! #BlackFriday #Sales #Ecommerce #Webshop #PerformanceOptimization

Black Friday in numbers: In 2023 in Europe, online sales grew by 7% during BF compared to the previous year. Spain was the European country with the highest increase in online sales during that day, with a 10% rise compared to the previous year. Revenue increased by 170% compared to previous weeks, while web traffic saw a 60% increase. In addition to the figures, there are a lot of elements to take into account during Black Friday: 𝗬𝗼𝘂𝗿 𝗼𝘄𝗻 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲: Does it have a good UX/UI? Is it ready to cope with high concurrency? 𝗧𝗵𝗲 𝗰𝗵𝗲𝗰𝗸𝗼𝘂𝘁 & 𝗽𝗮𝘆𝗺𝗲𝗻𝘁 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗼𝗻𝗹𝗶𝗻𝗲 𝘀𝘁𝗼𝗿𝗲: Do they reduce the shopping cart abandonment? Do they help you increase your AOV? 𝗟𝗼𝗴𝗶𝘀𝘁𝗶𝗰𝘀 & 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝘆: Do your customers recieve their orders on time? 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗴𝗻 & 𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀: Is your BF campaign ready? What tools will you use to analyze your metrics? We have solutions and tools to put a ✅ on the previous figures and questions Hyvä Frontend & Hyvä Checkout #GA4 Framework How we can make it together in the link of the first comment 🔗 #BlackFriday #Hyvä #HyväFrontend #HyväCheckout #GA4 #campaign #CreativeBusinessAlliance

Black Friday is right around the corner! 🛍️ Is your mobile experience ready to capture those last-minute shoppers? Now’s the time for a quick check—polished images and clear details could be the difference between a click and a conversion. Let's make every mobile moment count! #ecommerce #marketplaces #ecommerceagency #ecommercesuccess #marketplacetrends #sellingonline #marketplacetips #salesstrategy #marketexpansion #salesboost #blackfriday2024 #cybermonday #mobileshopping