Sean McCarthy

Want to know how to better communicate SEO to the C-suite? Next Tuesday, May 21 at 2 PM ET, join our partner agency Go Fish Digital's Chris Long for the "SEO For The CEO" webinar! You'll learn: → Metrics you can utilize to get buy-in and communicate your ideas. → How to translate your recommendations to revenue/profit goals. → Methods to forecast SEO initiatives to senior leadership. Don't miss it: https://hubs.la/Q02xz0Pk0

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We’ve distilled key insights from HubSpot's 2024 Social Media Trends Report (HubSpot, Bryna Corcoran) into easy-to-digest highlights tailored for small business owners. No, this report isn't hot off the presses, but we were recently analyzing its insights again (they're GREAT!) and thought it would be helpful to provide some key takeaways: 🔥 YouTube is Now King: YouTube has overtaken Facebook and Instagram for brand engagement, with long-form video content leading the charge. Tip: Create a video series that answers your audience’s FAQs. If you’re in real estate, create a series called “Real Estate 101,” covering topics like "How to Get Pre-Approved for a Loan" or "How to Choose the Right Neighborhood." 🔥 Creators Hold the Power: Consumers trust influencers for product recommendations. With 1 in 5 people now identifying as creators, the creator economy is booming. Tip: Reach out to micro-influencers by offering them free products or services in exchange for a genuine review. If you own a fitness studio, offer local fitness influencers a free class and ask them to share their experience with their followers. 🔥 AI is Revolutionizing Content Creation: 80% of marketers are using AI to streamline content creation and make it more targeted. Tip: Use AI tools like ChatGPT or Jasper to repurpose long-form content into social media snippets. Take a blog post and break it down into 5 bite-sized social posts, each highlighting a key takeaway. 🔥 Social Media Shopping is Booming: Social commerce is up 40% year-over-year, with platforms like TikTok and Instagram becoming key shopping destinations. Tip: Set up Instagram or TikTok Shopping and create a “limited-time offer” post. Create a post featuring a product with a discount code valid for 24 hours, driving urgency and quick conversions. 🔥 Short-Form Video is Essential: Short-form videos on TikTok, Instagram Reels, and YouTube Shorts are driving significant engagement and ROI. Tip: Create a weekly “Tip Tuesday” short-form video series. If you’re a restaurant, post 15-30 second videos of quick cooking tips or recipes to keep your audience engaged. 🔥 Authenticity is Key: Consumers want real, relatable content—63% say authenticity drives their engagement. Tip: Share a “day in the life” video that gives your audience a behind-the-scenes look at how you run your business. If you own a boutique, show the process of selecting new items for your store. 🔥 Humor Wins: Humor and memes are outperforming traditional, polished content, driving higher engagement. Tip: Use a trending meme format, but add a fun twist related to your industry. If you run a coffee shop, create a meme around the phrase "But first, coffee" with a funny image of a chaotic morning that leads to the need for your product. Want to discuss how to apply these trends to your business? Let’s chat! #SocialMediaTrends #ContentStrategy #AIinMarketing #InfluencerMarketing #ShortFormVideo #HeatwaveMedia #SmallBusinessMarketing

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Bad CTAs: - Buy it today - Sign up for free - Start free trial Good CTAs: - Start losing weight today - Get free tips every Monday - Get full access (No CC required) Bad CTAs focus on what they have to do. Good CTAs focus on what they get.

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You won’t believe this 👇🏼
 72% of marketers report hitting a wall when trying to scale their best-performing campaigns. Imagine this: Leads are pouring in, conversions are up, and your CEO is celebrating your win. So you do what any marketer would do: You scale it up.

And then... crickets. 🦗 The results plateau. The CEO stares. 
Sounds familiar? You're not alone. 

 But what if you could predict exactly when and where that point would be? That's exactly where the 𝗣𝗼𝗶𝗻𝘁 𝗼𝗳 𝗗𝗶𝗺𝗶𝗻𝗶𝘀𝗵𝗶𝗻𝗴 𝗥𝗲𝘁𝘂𝗿𝗻𝘀 comes in: 💯Identify the optimal spend level for each channel before returns diminish 💯Predict market saturation points for different audience segments 💯Automatically reallocate market budgets to incremental channels The result? Scale your top-performing campaigns and see higher ROAS.

Scale your marketing efforts without hitting the dreaded plateau: https://bit.ly/3Yo8CoT #lifesight #marketingmeasurement #marketinganalytics #marketingtools #marketingstrategy #roas

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Think your LinkedIn ads could be doing better? Book an audit today. Link in the comments. #hubspot #linkedin #ads #ppc #digitalmarketing #b2b

💡 Cutting Through the Noise: Common Agency Myths 💡   Ever heard any of these phrases before?   At RICH, we’re here to debunk the BS and bring clarity to performance marketing. Tools and data are helpful—but they’re only as good as the humans using them. Context, creativity, and strategy are where the real magic happens. ✨   Want a partner who cuts through the fluff and delivers results? Let’s talk. 👉 www.richersearch.com   #PerformanceMarketing #SEO #PaidMedia #DPR #CutThroughTheNoise

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Switch them from objection to action Does your web copy answer objections? It’s one to think about. Visitors don’t land on your site by accident. And if they do… …if you don’t give them a reason to stay? They will literally bounce. 👋 Truth is… …even if they arrive with intent… …they also arrive with a confirmation bias. That you are like so many others… …a vendor who is there to sell (and only sell). The more you can answer their objections… …the easier you can move them down the page. ⬇️ Here are some common objections to your product: 🗣️ Product is too new 🗣️ Not enough people using it 🗣️ It is too expensive, or 🗣️ It is too risky Thing is… …just because you meet one objection… …doesn’t mean you sold your reader. They will (and should) have multiple objections. Optimize your offers by reducing friction with believability boosters, such as: 🏆 Bundling existing offers 🏆 Showcasing social proof 🏆 Offering tired pricing, or 🏆 Adding a guarantee Because… …your goal is to get inside their head… …and understand what’s happening on the page that’s causing them to click out (without converting). It’s time to win the marketing meeting. Go beyond improving bounce rates. Answer objections with offer nudgers and add meaning to their click. Optimize your offers against any and all possible objections. And add more meaning behind their click.

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Connect #MarketingTip series: "What differentiates market segments are buyers, not features." Focus on WHO you're targeting, not just WHAT you're offering. Features don’t define your market—buyers do. Segment your audience based on who they are, and success will follow. Stay tuned for more marketing tips! #MarketingSuccess #ConnectMarketing #DigitalMarketing #MarketingTips #MarketingWisdom #PRTips

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When done right, time tracking doesn’t need to be painful — and it can provide real benefits not just to agency owners but also their employees. In this webinar from 2023, Chip Griffin will review best practices for setting up, implementing, and utilizing time tracking at your agency. https://lnkd.in/eSManEbw

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Subject lines are the hook of your email newsletter. If you don't catch anyone's eye, you aren't reeling anyone in for a close. Here are three tips to help you craft irresistible subject lines: - Aim for 6-10 words. This benchmark will help you condense the most essential information into as few words as possible. - Clearly state what the email is about to set expectations. We all know what it's like to read & scroll endlessly trying to figure out what the main point is. - Offer Value by highlighting the benefit of opening the email. Let them know what they can learn or gain from reading it. . . . #EMRG #timetoemrg #BrandAmplification #DigitalVoice #EmailMarketing #digitalmarketingtips #brand #lawyers #law #lawyer #legal #lawfirm #lawyerlife #lawyersofinstagram #attorney #lawschool #attorneys #lawstudent #justice #advocate #supremecourt #lawstudents #legalnews #lawyering #court #personalinjury #attorneyatlaw #litigation #accident #lawyers #justice #slipandfall #injury

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If you're running plastic surgery ads for your medical practice, spend more time improving your creatives instead of obsessing over your ad structure if you want better results. I see many ad accounts that are all about creating look-a-like audiences, optimizing website traffic, but their creatives suck. They lack educational assets that build trust, credibility and interest. This should be priority # 1. It makes the most difference between getting mediocre and good results. You can't optimize for something if people dont want to buy from you in the first place. What I like to do with new clients is show them examples of what works for our other clients and explain why its effective. You don't need professionally recorded and edited videos to advertise. Pull out your phone and start by creating 30-60 second long videos answering questions you receive every day. To you it may sound overly simplistic, but to your viewers it can be incredibly helpful. We all consume content differently and the more you can get in front of them and build a genuine connection, the less you have to worry about looking for ways to get better results by improving your "account structure". If you want better results, start by creating better ads. #plasticsurgerymarketing #medicalmarketing #socialmediamarketing #facebookads

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We often hear from clients asking how to better leverage active lists within the HubSpot platform. While it might be tempting to gather contacts, toss them into a list, and call it a day, that approach won’t get you very far. Active lists are a powerful tool — but only when used *strategically*. Discover how to truly make the most of your active lists in our blog: https://hubs.ly/Q02Rq1f60 #inboundmarketing #hubspot #hubspotpartner

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Your B2B brand isn't a 'one-size-fits-all' t-shirt. Stop treating it like one. Controversial? Maybe. Necessary conversation for B2B CMOs? Absolutely. Here's why segmenting your creative for ABM isn't just smart - it's essential: The issue: 70% of B2B buyers find branded content irrelevant (demandgen. report) Only 5% of buyers say vendors excel at tailoring content (Forrester) 84% of C-level execs say generic pitches are deal-breakers (LinkedIn) We're drowning our prospects in a sea of sameness. Time to change the tide. Solution: Brand Identity Segmentation Think of your brand as a chameleon - adaptable, yet always recognizable. ✐ Here's how you can start: Step 1: Core Brand Analysis Identify your non-negotiables Define your brand's North Star Step 2: Vertical Deep Dive Analyze pain points per industry Study visual trends that resonate Step 3: Stylescape Development Create mood boards for each vertical Adapt core elements to industry contexts Step 4: Messaging Alignment Develop vertical-specific value props Tailor your voice to each audience Step 5: Implementation & Testing Launch segmented campaigns A/B test against your original brand Step 6: Iterate & Optimize Analyze performance metrics Refine based on real-world feedback Notable results: 80% increase in engagement for tailored content (Seismic) 36% higher win rates with personalized ABM (ITSMA) 2.5x higher ROI for companies using advanced personalization (McKinsey) Disclaimer: This isn't about abandoning your brand. It's about elevating it. Think of it like hosting different parties in your house: ✶ Living room: Tech startups (modern, dynamic layout) ✶ Study: Finance firms (structured, stability-focused design) ✶ Kitchen: Healthcare providers (warm, people-centric approach) ✶ Garage: Manufacturing companies (efficient, precision-oriented) ✶ Patio: Retail businesses (open, customer-focused feel) Same house, different vibes. Same brand, tailored experiences. The challenge to you: Audit your current ABM creative. How many versions do you have? Pick your top 3 verticals. Create a mini stylescape for each. Test these against your generic brand materials. Share your results. Let's learn together. Bottom line: We're not just selling products. We're crafting experiences. Make yours worth remembering. #b2bmarketing #creativesegmentation #abm #demandgen #cmo

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