Jack Hutchinson’s Post

The three testing pillars every ecomm brand needs to focus on? 📝 Copy Tests: Optimize your messaging to resonate with holiday shoppers. 🖼️ Imagery Tests: Adjust your product visuals, images, and headlines to capture attention. 🏷️ Offer Tests: Experiment with promotions that attract and convert without compromising margins. Now, how do you enhance these strategies in time for BFCM? Obvi CMO and Co-Founder Ashvin Melwani has two tips: - Watch Your CAC. Avoid acquiring customers who are only coming in for a discount. - BAU Testing. Continue your regular testing, but implement a code freeze right before the Black Friday traffic influx. Want to learn more? Shoot me a note!

BFCM is almost over. Now what? Here’s how to keep the momentum going 👇 1. Start Gifting for Christmas Most people begin their Christmas shopping during BFCM, but many wait until mid-December to finalize their gifts. Running similar offers alongside gift guides can keep your revenue steady. 2. Set Up Strong Post-Purchase Journeys Running upsell, cross-sell, and replenishment automation helps you get repeat purchases from newly acquired customers. With smart personalization, you can engage them for their next purchase. 3. Focus on Collecting Reviews/Feedback With all the acquisitions, it's the best time to get reviews. Use these insights to refine your ads, products, and overall customer experience. 4. Focus on Educational Content Don’t settle for a single purchase—nurture your audience for future revenue. Share guides, videos, and other content that helps them maximize their purchase value and build an emotional connection with your brand. Remember, retail is not a sprint; it’s a marathon. Daily revenue targets are equally important as big spikes.

Black Friday’s journey from the 1960s to $9.8 billion in online sales is impressive! With over 50% of shoppers planning their purchases weeks in advance, it’s essential to be prepared. 💪 At NoLimit Creatives, we’re here to help you succeed with FREE resources! Download our FREE guide and get ahead this Black Friday! 👇 🔗 https://bit.ly/3TtU7ww #BlackFridayPrep #MarketingTips #FreeGuide #SalesBoost #NoLimitCreatives

Back with more stellar brand results. This time covering Tabs Chocolate 🍫 - 84x return on spend on cart and checkout recovery - 10,000s of repeat orders by text - 10% of total orders powered by text Covered: checkout recovery, 'Reply YES to Buy' campaign template, getting feedback from sms and sending to custom database (for any existing brands - let us know if you want help setting this up!)

Bullseye! 🎯 Discover how Target hits the mark with loyalty. 💯 Target Circle offers rewards that appeal to diverse customers. 👨👩👧👦 Cashback, discounts, birthday gifts - there’s something for everyone! ✨ And with a mobile-first approach, accessing rewards is easy as pie. 📱🥧 Scan and go, apply discounts at checkout - no hassle! Offers are tailored too, based on your purchases and preferences. It’s like they know you! 🤝💖 While some fine print exceptions exist, the program largely succeeds by prioritizing value and convenience. 👍 #TargetCircle #TargetRewards #LoyaltyPrograms #CustomerLoyalty #nector

A good, quick read. Read about loyalty memberships going up and the real challenge, getting your loyalty members to engage. Take a look:

Just the Clip🎬. Building Consumer Trust: The Power of Face-to-Face Brand Interaction with Shoppable Video and Live Commerce: Discover how live stream shopping can overcome the challenge of consumer trust for online-only retailers. Learn how putting a face behind the brand establishes credibility and fosters trust with potential customers. #BuildingConsumerTrust #FaceOfTheBrand #OnlineRetail #LivestreamShopping #TrustworthyBrands #BrandCredibility #EcommerceTips #CustomerEngagement #OnlineTrust #RetailStrategies ELEMIS #luxuryskincare

Building Brand Loyalty with Smart Strategies In my Database Marketing class this week, we explored how brands use awareness and retention strategies to build loyalty. Two examples that stood out: 📌 Dyson: Dyson uses cross-selling by offering personalized recommendations, like their new styling cream, after customers take a quiz on their website. This strategy makes customers more likely to add the product to their cart. 📌 PC Optimum: The loyalty program by Loblaw offers personalized deals and combines points across stores like Shoppers Drug Mart and No Frills, keeping customers engaged through its app. Both brands show how understanding customer needs can drive loyalty. Thank you, Professor Eli Yufest, George Brown College!   #MARK2033 #Marketing #CustomerLoyalty #Retention #SmartMarketing

📢 #MarketingTipMonday 📢 The Secret Sauce of Exclusive Offers! 🍲✨ Creating exclusive offers is all about cultivating a sense of belonging and privilege among your shoppers. 💫🎉 Make them feel special with personalized deals and VIP access. 💌🔑 🛒 Why it Works: Boosts loyalty 🤝 Encourages repeat purchases 🔄 Makes customers feel valued 🌟 Unlock the power of exclusivity! 🔓💥 #ExclusiveOffers #CustomerLoyalty #VIPDeals #MarketingTips #ShopSmart #CustomerEngagement #MarketingSecrets

Campaign ideas for VIPs: 🎯 • Monthly competitions • Up-sells • Early Access  • Cross/Upsell • Restock • Price drop • How to use • User-generated content • Loyalty program • USG content request • SMS subscription • Customer birthday Any more? 🚀 #ecommerce