Deborah Mecca

If you missed yesterday's webinar, check it out here! You'll hear from myself and and Eli Sutula for tips and best practices to put into action today to fill your lead pipeline tomorrow. You will learn: -How to leverage Thomas’ powerful analytics tools to explore buyer behavior -How to contact prospective buyers before they request a quote -Intel into your buyers’ journey and when to reach them for maximum lead conversion

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Action Items for the Growth Marketer: Leverage AI-driven data insights to optimize both inbound and outbound marketing strategies. Balance your efforts on new customer acquisition with strategies focused on customer retention and expansion. Let JoeMarketing assist you with your PLG motion. Learn more about our GTM, PLG, and SLG services here, or contact me here. #PLG #ProductLedGrowth #GTM #GoToMarket

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As you scale DTC - customer acquisition costs will increase...AND you'll make more $. Revenue growth doesn't come from acquisition growth - it comes from retention. Stacking customers is how we help build multiple 8 figure brands. So focus on increasing order value - it won't be impacted the next time Instagram goes down... #dtc #customeracquisition #shopify #digitalmarketing #facebookads #googleads #tiktokads Everything Bagel

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🧪 CRO Case Study Episode 54 One A/B test → 930K plus revenue 🚀 Swipe to learn how one A/B test added over $930K to our client's annual revenue. The Results Breakdown: +$77,558 per month +$930,696 per year (forecasted) +$0.58 revenue per session Bookmark this!

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Mark Huber at UserEvidence posted today: Buyers want to know how you're different and why you’re better than the other tools they’re looking at. Buyers want to see results and performance data from your “average” customers—you know, the good stuff that gets into specific use cases and challenges your customers solve with your product. He also mentioned.... Customer evidence doesn't end with case studies and testimonials. Customer evidence includes industry-specific proof points, competitive intelligence, product stats, and ROI data. In an upcoming ABM Done Right Podcast that should go live next week. Evan Huck (CEO at UserEvidence) talked about the role that customer evidence-based marketing should play in #ABM. In the meantime, check out our other #ABMDoneRightPodcasts at: https://lnkd.in/eahDhQa6

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🎯 Pro tip for businesses: Focus on client retention as much as new client acquisition. Retaining customers costs up to 5x less than acquiring new ones and can increase profits by 25-95%. At B2BGrowthToday, we specialize in creating retention-focused marketing strategies that build long-lasting customer relationships. 💼 Ready to boost your retention? Head to b2bgrowthtodayllc.com to learn more. #CustomerRetention #GrowthHacks #B2BGrowthToday #DigitalMarketing #SEO #WebsiteDesign #LeadGeneration #PPC #Advertising #GoogleAds #FacebookAds #InstagramAds #YouTubeAds #RevenueGrowth #ProfitGrowth

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Stop treating martech vendors like trusted advisors—they're not. Why do so many marketers act like they're your friends? These companies are not your trusted advisors, they’re not your partners, and they sure as hell aren’t sitting around strategizing about how to make you more successful. They’re trying to sell you a product, period. Yet somehow, we’ve fallen into this delusion that martech vendors are here to guide us on our marketing journey like a wise, benevolent sage. Let me break it to you—they don’t give a damn about your pipeline, your ROI, or your KPIs unless it helps them hit their quota. Martech vendors are salespeople. And like any salesperson, their ultimate goal is to get you to sign on the dotted line. Whether it’s for their CRM, their automation platform, their shiny new AI tool—it doesn’t matter. The bottom line is they exist to sell, and every interaction you have with them is designed to move you toward that sale. That “personalized demo” you just had? It wasn’t tailored to your needs—it was scripted to hit the same talking points they’ve used on a hundred other companies this week. That “free trial” they’re offering? It’s not a gift—it’s a hook to get you dependent on the product before you even realize you don’t actually need it. Here’s how it works: Step 1: They convince you that your current tech stack is inadequate. Step 2: They manufacture a problem you didn’t even know you had (oh, you don’t have predictive lead scoring?!). Step 3: They position their product as the magical solution to this problem they just made up. Before you know it, you’ve bought into a tool that costs more than it’s worth, overcomplicates your processes, and adds another line item to your budget without driving any real impact. Quit putting these snake oil salespeople on a pedestal.

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Five Actions for Total Performance There are only five things you can really do, so do them all at the same time: 👉 Sell 👉 Resell 👉 Upsell 👉 Cross-sell 👉 Refer 👉 Oh, yes, a sixth one: Take advantage of our professional “no BS” discovery call: https://bit.ly/3x6kUXr and 2 free gifts See the video here: https://bit.ly/4bf407C #performance #totalperformance #advertising #digital #marketing

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Five Actions for Total Performance There are only five things you can really do, so do them all at the same time: 👉 Sell 👉 Resell 👉 Upsell 👉 Cross-sell 👉 Refer 👉 Oh, yes, a sixth one: Take advantage of our professional “no BS” discovery call: https://bit.ly/3x6kUXr and 2 free gifts See the video here: https://bit.ly/4bf407C #performance #totalperformance #advertising #digital #marketing

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Five Actions for Total Performance There are only five things you can really do, so do them all at the same time: 👉 Sell 👉 Resell 👉 Upsell 👉 Cross-sell 👉 Refer 👉 Oh, yes, a sixth one: Take advantage of our professional “no BS” discovery call: https://bit.ly/3x6kUXr and 2 free gifts See the video here: https://bit.ly/4bf407C #performance #totalperformance #advertising #digital #marketing

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