Diana Birsan’s Post

Decided to refresh my sewing skills, and after 8+ hours and a completed pair of PJ shorts, I gained even more respect for made-to-order products. Hours and hours spent measuring, cutting, sewing. The process is labor-intensive and meticulous. (and I wasn't even being as meticulous as a full-time artisan) It all made me think about product development as a whole: the cost of making products you may or may not sell is huge. In industries like apparel, mass production often results in significant waste—unsold inventory, unused materials, and products that might never find a home. Back in 2021 when I first pitched this concept at Shopify, it was the exact message I focused on. Now, years later, I regularly talk to customers who want to avoid the unknown and avoid the wastefulness. Made to order products and preselling before production is the strategy a lot of businesses pick to combat this. Of course, creating products on demand or preselling clothing, furniture or other niche items comes with its challenges. But it’s also a commitment to quality, sustainability, and respect for both the process and the customer. Really grateful to be making a difference in this space. Thanks for going on this journey with me Rebecca Tessier. So without further ado, our handmade shorts, with large and useful pockets. 😭 😂