Nicole Wojno Smith’s Post

Collaborating in the CMO Network can truly elevate your brand's image in the marketing industry. Imagine reaching 10,000 listeners and subscribers, all eager to learn and engage. This exposure can significantly boost your profile. I've seen many CMOs and VPs of marketing benefit from these collaborations. Their professional networks expand, leading to new business opportunities. The CMO Network helps CMOs and BTM marketing professionals grow their connections and discover new paths. One of our CMO Network members saw their brand's industry recognition soar. It's inspiring to witness the positive impact of these collaborations. They elevate your profile and help you stand out as a thought leader. Have you experienced similar benefits from your collaborations? I'd love to hear your stories! #Marketing #CMONetwork #BrandGrowth #ProfessionalNetworking

Visibility is crucial for several reasons: Builds Awareness: It helps people know about your brand, products, or services. Establishes Credibility: Being visible demonstrates expertise and reliability. Drives Engagement: It encourages interaction and connection with your audience. Generates Opportunities: More visibility can lead to partnerships, collaborations, and new clients. Supports Growth: It enables you to expand your influence and reach your business goals effectively. In essence, visibility is fundamental for building a strong presence, attracting opportunities, and growing your impact in your industry or community. 🌟 #VisibilityMatters #BuildYourBrand #GrowYourBusiness

Insightful discussion at #theamosummit with Matt Middleton & Scarlett Sieber - Experiences and networking matter - how you monetize both is the future of events - Unique, groundbreaking content sparks conversations outside the theater doors - How do we change attendee behavior so the event experience starts earlier and attendees register earlier - exclusive opt-in experiences - Focus on the human side of professional settings - tap into their hobbies - Harness your unique value prop and serve your audience - Focus on actionable data The holy grail - If you build it, they will come…if it’s differentiated

Curious about how small businesses can create a lasting impact with their event content? Discover the secrets to driving engagement and boosting your pipeline long after the event ends. Learn from two inspiring companies that have perfected their strategies to keep the conversation going and maximize their ROI. How do you keep your audience members engaged with your big events? Share ideas with us in the comments. #advertisingresults #marketingideas https://lnkd.in/gC-yCd5n

I'm going through my notes from Experience Inbound and can't help but think how grateful I am for being able to attend such an amazing event. The speakers were phenomenal and they provided tremendous insight, and most importantly, provided information and inspiration to take back to my workplace to implement what I learned immediately. Another aspect I loved was talking with fellow marketers. It was a good reminder that we all face challenges and we all deal with a lot. I felt a camaraderie with everyone there. My colleagues Whitney Mosby and Janet Hensel shared similar experiences. It's not easy being marketers. We have to be resilient, resourceful, patient, agile, thick-skinned, and empathetic. I'm proud to be a marketer and it felt good to be at an event surrounded by other marketers. I get to do meaningful work for a living with great people that I care about. That's really what being a marketer is all about for me. What a great week. #ExpInbound #marketers #marketing

When I first transitioned into my role at impact.com, selling services and SaaS was a completely different challenge than my previous experience as an e-commerce manager at Havas. I faced significant doubts and challenges: 1. I didn't have an established network and had to build one from scratch. 2. I constantly doubted everything I did, which made tasks take longer to complete. 3. My performance suffered due to a lack of self-confidence—something crucial in sales. However, with the invaluable support of my manager and our SEA GM , I now feel confident and fully capable in this role. Their support has been a core aspect of impact.com's culture, which is incredibly supportive and nurturing. Special thanks to Ketki Prabhat and Antoine Gross, who: 1. Flew in to provide on-ground support. 2. Set reasonable expectations for my transition period. 3. Gave me feedback that was both constructive and motivating. Their unwavering support has transformed my confidence and effectiveness in my role. 🚀 To anyone who has transitioned into a new space or role and is feeling overwhelmed: 1. Build your network, it’s crucial for growth. 2. Seek and embrace feedback; it’s a pathway to improvement. 3. Self-doubt is normal, but don't let it define your journey. Trust in your abilities and seek support when needed. 4. Last but not least, focus on what you can control, and believe in your teammates. 👥 #CareerTransition #SupportiveLeadership #ImpactDotCom #SalesJourney #ProfessionalGrowth #LifeWithImpact

I've had the opportunity to work with some of the top voices and most talented people when it comes to GTM. Here's just a little of what I've learned when it comes to building a winning GTM strategy 🚀: When launching a GTM plan, experts remind us: start with your customers. This means: ✨ Understand Your Audience Dive deep into their needs and pain points. Align your messaging to show how you solve their unique challenges. 📍 Craft Clear, Targeted Messaging Make sure your value proposition is clear and relevant. Show your audience why you are the solution they’re looking for. 🤝 Engage Locally Attend networking events to connect in person and build credibility. Find opportunities to learn directly from your community and potential clients. 📅 Be Where Your Customers Are Choose the right channels and timing for maximum reach. Meet them where they’re already engaging and make it easy for them to connect with you. Building a customer-centered GTM strategy that includes personal, local connections will help you invest resources wisely and make a meaningful impact on your audience. 🔗 #GoToMarket #GTM #CustomerFirst #Networking #Community

We often think we know it all. But in nearly all cases, when you feel on top of your game, it's time to change your game. A sentiment reinforced by the 2024 All Ireland Marketing Champion, Sharon Walsh, whose greatest learning came from roles significantly outside her comfort zone. My Learning from the MII's 2024 CMO Summit: (1) Sir John Hegarty urged us to stop thinking that we will ever fully understand our target since they will continue to evolve everyday. (2) We should stop considering them as simply consumers of what we sell but rather an audience which wants to be entertained before they engage. (3) Our focus should be on brilliant creative and less of what Sir John called ‘media stalking’ of our audience (4) Creativity is the oxygen for growth, it inspires us, drives empathy and gives meaning to who we are. (5) Dr.Lollie Mancey warned that we are no longer teaching a healthy distrust of everything. Our unquestioning acceptance of technology means we are succumbing to the Science of Awe. We don’t fully understand technology so we tend to accept the word of those we think DO understand it. We need to ask more questions. Love Tech - Don't Fear Tech. #3X10X hashtag #RealisingPotential hashtag #HAVEPositiveImpact Pete Smyth, Brian Crowley, Daragh Anglim Sinead Farrelly Colin McDonagh Tom Smyth, Bill Hutchinson Denis Lucey Paul Quinn Stephen Jacques #broadlake

Your Audience is Changing: Uncover the Insights to Transform Your Events In today’s dynamic event landscape, engaging attendees goes far beyond the traditional structured agenda and networking coffee breaks. As audience preferences evolve, the demand for interactive, spontaneous, and personalised experiences has reached an all-time high. Enter AudienceDNA—our proprietary profiling tool, delivering unparalleled insights into what truly drives attendee engagement. Discover key statistics on communication preferences, content consumption, networking styles, and learning approaches. These insights empower event organisers to craft moments that captivate, inspire, and leave a lasting impact. Explore the data below to see how you can stay ahead and create unforgettable events. envoku.com

Why do I love to be part of Mediaspace.global? Because it is an opportunity for me to meet face to face, and discuss with, great people at the forefront of their own fields. It is about media and bringing together all the different expertise needed to enrich a holistic conversation. No smoke and mirrors from self-referential, jargon-filled bubbles ignoring the bigger picture. This is why I’m excited to announce that I’ll be a jury member at the Mediaspace.global Changemakers’ Awards: https://lnkd.in/eEk_2-zB Mediaspace.global is looking for solutions relevant to publishers/media, marketers, vendors, agencies and regulators to help them grow their revenues or profits, monitor financial performance, ad spending, revenue models, make the media/ad market more transparent or makes monetisation more effective in any way.   If you are a marketer, publisher or media company, an adtech or martech firm, a media/digital agency, startup, consultant, or legal/policy player with a progressive solution born in the 2020s, submit your application in August 2024 here: https://lnkd.in/dDVJmEXD, and meet me at the Mediaspace Global Changemakers’ Summit on 30 October: https://lnkd.in/e_QeyR2M.. Why join the Awards co-opetition? - Shine among progressive companies with your brands—from corporate solutions to startup innovation, all sizes and locations are welcome that were born in the 2020s. - Co-opetition: A long list of shortlisted submissions will be published on Mediaspace.global, so this competition is not just about the top winners. - All approved applicants will be invited to the Changemakers' Summit: https://lnkd.in/dxXw5dQA.., an invite-only, interactive virtual event for connecting with decision-makers and changemakers where the power of professional digital networking can be experienced first-hand. Entries are open, and early-bird prices are available here: https://lnkd.in/dDVJmEXD #globalnetwork #changemakers #awards #media #monetisation #strategy