David B.

We’ve distilled key insights from HubSpot's 2024 Social Media Trends Report (HubSpot, Bryna Corcoran) into easy-to-digest highlights tailored for small business owners. No, this report isn't hot off the presses, but we were recently analyzing its insights again (they're GREAT!) and thought it would be helpful to provide some key takeaways: 🔥 YouTube is Now King: YouTube has overtaken Facebook and Instagram for brand engagement, with long-form video content leading the charge. Tip: Create a video series that answers your audience’s FAQs. If you’re in real estate, create a series called “Real Estate 101,” covering topics like "How to Get Pre-Approved for a Loan" or "How to Choose the Right Neighborhood." 🔥 Creators Hold the Power: Consumers trust influencers for product recommendations. With 1 in 5 people now identifying as creators, the creator economy is booming. Tip: Reach out to micro-influencers by offering them free products or services in exchange for a genuine review. If you own a fitness studio, offer local fitness influencers a free class and ask them to share their experience with their followers. 🔥 AI is Revolutionizing Content Creation: 80% of marketers are using AI to streamline content creation and make it more targeted. Tip: Use AI tools like ChatGPT or Jasper to repurpose long-form content into social media snippets. Take a blog post and break it down into 5 bite-sized social posts, each highlighting a key takeaway. 🔥 Social Media Shopping is Booming: Social commerce is up 40% year-over-year, with platforms like TikTok and Instagram becoming key shopping destinations. Tip: Set up Instagram or TikTok Shopping and create a “limited-time offer” post. Create a post featuring a product with a discount code valid for 24 hours, driving urgency and quick conversions. 🔥 Short-Form Video is Essential: Short-form videos on TikTok, Instagram Reels, and YouTube Shorts are driving significant engagement and ROI. Tip: Create a weekly “Tip Tuesday” short-form video series. If you’re a restaurant, post 15-30 second videos of quick cooking tips or recipes to keep your audience engaged. 🔥 Authenticity is Key: Consumers want real, relatable content—63% say authenticity drives their engagement. Tip: Share a “day in the life” video that gives your audience a behind-the-scenes look at how you run your business. If you own a boutique, show the process of selecting new items for your store. 🔥 Humor Wins: Humor and memes are outperforming traditional, polished content, driving higher engagement. Tip: Use a trending meme format, but add a fun twist related to your industry. If you run a coffee shop, create a meme around the phrase "But first, coffee" with a funny image of a chaotic morning that leads to the need for your product. Want to discuss how to apply these trends to your business? Let’s chat! #SocialMediaTrends #ContentStrategy #AIinMarketing #InfluencerMarketing #ShortFormVideo #HeatwaveMedia #SmallBusinessMarketing

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When it comes to ABM, many marketers believe that success hinges on buying expensive software like 6Sense and Demandbase. But that's not the case. The true keys to #ABM success are skills, creativity, resourcefulness, and a scrappy mindset that leverages technology to scale efforts. You don’t need to spend a fortune to achieve your ABM goals. Focus on honing your abilities and using the tools at your disposal effectively. If you're interested in learning how to initiate ABM and execute it effectively (even on a budget), take a listen to 🔶🔸Mason Cosby🔸🔶 from Scrappy ABM on the Digital Banter #Podcast - link in comments.

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The average CMO tenure is just 3 years. What many don't talk about: Your first 90 days will make or break your success. Key learning from 25+ years of working alongside CMOs: The best changes aren't always the biggest ones. Remember: Even small improvements compound over time. #MarketingOptimization #Brand #MarketingLeadership #CMO

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Rob Green helped scale a mid-market SaaS company over 28x. And he sat down with Benjamin Ard on the Content Amplified podcast to share how it happened. Here's what he said: 1️⃣ Organic Inbound is Foundational → Build scalable, predictable growth through targeted inbound strategies → Focus on delivering genuine value to your audience at the right time → Reduce reliance on external funding by driving sustainable revenue 2️⃣ Optimize for Long-Tail Keywords → Identify high-intent, low-competition keywords to target ready buyers → Use tools like SEMrush and Ahrefs for effective keyword research → Address specific buyer pain points through tailored content 3️⃣ Focus on Developing Relevant, High-Quality Content → Focus on answering bottom-of-funnel, purchase-ready questions → Deconstruct successful frameworks to guide content creation → Avoid shortcuts like black hat SEO—genuine value drives lasting results 4️⃣ Expand Across the Funnel → Engage different stages: awareness, consideration, and decision-making → Tailor messaging for buying committees with varied perspectives → Use micro-commitments to nurture prospects through the funnel 5️⃣ Diversify Channels to Mitigate Risk → Balance organic SEO with PPC, social media, and account-based marketing → Minimize dependence on Google or any single lead source → Adjust strategies for unique ICPs, from developers to the C-suite Thank you for all the amazing insights, Rob!

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New episode 🎙🔥 Tune in to episode GTM 105 of The GTM Podcast to get insight directly from Sam Blond on: -Why investing early in sales ops and rev ops is critical for scaling revenue. -How to generate demand through creative campaigns and a "concentric circles" approach. -The risks of scaling sales teams too quickly based on flawed hiring models. -What VCs look for in a compelling founder pitch, beyond just business metrics. -Why focusing on generating pipeline is often better than optimizing conversions. -How to leverage customer marketing and "raving fans" as an early acquisition channel. + more Available wherever you get your podcasts, including the links in the comments👇

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Does Marketing support your Sales Process? Or just focus on brand building and lead gen? This cropped up in our episode on GTM last week - Do you know your ICP and TAM from your VP and your CAS? Watch in Full: https://lnkd.in/edGcRyCN Listen on Spotify: https://lnkd.in/ecA8U5ex Listen on Apple Podcasts: https://lnkd.in/eW7yCEm5 #SalesStrategy #ContentMarketing #DigitalMarketing #LeadGeneration #CustomerEngagement #Podcasting #VideoMarketing #BusinessGrowth #MarketTrends

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Join ZoomInfo’s Kaitlin Sanders, an ABX expert and Go-to-Market strategist on May 1st as they shed light on the practical approaches adopted by industry experts to measure the real impact of ABM campaigns. Kaitlin will delve into key topics including: - Redefining ABM Today: What is the current definition of ABM today and its significance in shaping modern marketing strategies? - Key Metrics for ABM Success: Identify essential metrics for evaluating the effectiveness of ABM campaigns and how to communicate the impact of ABM initiatives to stakeholders. - Future Advancements in ABM: How technology and predictive analytics are revolutionizing how organizations measure the success of ABM campaigns. Don't miss it ➡️ https://bit.ly/3UedVng #Ad #Webinar #ABM #ABMMetrics

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New episode 🎙🔥 Tune in to episode GTM 95 of The GTM Podcast to get insight directly from Daniel Zarick on: -The benefits and challenges of going to market in a single platform ecosystem like HubSpot -How to gain traction and build relationships with key stakeholders in a crowded partner ecosystem -Strategies for leveraging content marketing to punch above your weight as a startup -The power of focus and persistence in achieving outsized results with limited resources -Lessons learned from navigating a high-stakes fundraising process amid market uncertainty -The future of the HubSpot ecosystem and where the biggest opportunities lie for emerging players + more Available wherever you get your podcasts, including Apple & Spotify links in the comments👇

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Trying to prove account-based marketing (ABM) attribution? ABM measurement is a practice often easier said than done. But now, accurately pinpointing and attributing the success of ABM initiatives to specific high-value accounts is easier than ever. 👇 Madison Logic’s latest eBook helps you understand what to measure and when and how to do it. Use it to develop a repeatable framework that offers a more complete view of your revenue waterfall and uncover more opportunities for optimization—so you can manage and guide the customer journey effectively instead of merely responding to it. Ready to prove your impact on your company’s bottom-line and create repeatable and scalable campaigns that convert your best accounts faster? Download the eBook, Metrics that Matter: Measuring ABM and Integrated Campaign Results: https://hubs.li/Q02VVHpl0 #abm #measurement #b2b #b2bmarketing #attribution #roi #revenue #sales #marketing #mops

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Our 🤫 secret co-founder 🤫 has been hard at work, creating new content for the blog. We love the energy of this post but you will notice that the answer to a lot of problems is Lava Metrics. They promise not all of the content will be like this. BUT if you do want to find out how HubSpot reporting is still lacking this is the article for you! https://lnkd.in/dTEurA3Z

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Wondering why your leads aren’t turning into customers? Let’s break it down. You’re not alone—plenty of tech vendors are scratching their heads trying to figure out why their leads aren't closing. 😩 Your leads are out there. But for some reason, they’re not converting. Why? If your leads are stalling—ask yourself these 3 questions: 1️⃣ Are you targeting the right leads? (Hint: quality > quantity) 2️⃣ How strong is your value proposition? If it’s not clear, it’s a problem. 3️⃣ How’s your follow-up strategy? Following up once or twice isn’t enough. You need a consistent, targeted plan to stay top-of-mind. Check out the full article for more tips: https://hubs.la/Q02QfSjw0 If you need help moving leads down the funnel faster, We're here 👋 Chat with us—What’s your biggest challenge when it comes to lead conversion?

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Often when people talk about #ABM they really mean “better Sales & Marketing process.” But we’ve *never* seen an ABM campaign transform a Sales function 🙈 Instead, try these ABM-inspired tactics that are cheaper/easier to scale: 1️⃣ Go wide for every MQL: When a new MQL comes through, BDRs research in LinkedIn and manually add 3 lookalike contacts from the same company to the same sequence. 2️⃣ Track job changes: When contacts in your database change jobs, tools like User Gems, Champify, and LiveData Technology can connect the dots. Voila, you have an existing relationship at a new account! 3️⃣ Get funding alerts: Help reps track in-territory accounts that get a huge surge of funding, like from Crunchbase. 4️⃣ Invest in customer marketin: Partner with renewal managers, customer success, ProServe, even Accounts Receivable. What could marketing support/PM/automate? https://lnkd.in/ddxcjphn

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The future of sales is clear: Relationships and ecosystems are key. But how are GTM leaders actually executing these partner-led strategies to drive revenue in 2024? That’s where Pavilion‎ and Crossbeam‎’s latest Future of Revenue survey comes in.  We’re diving deep into the real-world tactics and strategies that are redefining the GTM landscape. By participating in this research, you won’t just be adding your voice to an important conversation, you’ll be among the first to access hard data on how successful leaders are leveraging ecosystems to stay ahead. Your input will help shape these valuable benchmarks — let’s navigate this shift together. Survey closes soon! https://lnkd.in/gBv_cShM

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“It all comes down to one thing -- I have to prove the ROI.” 💰 Now there’s a buyer interview quote we (and you) have heard across every vertical. Reps shouldn’t have to create this fact-based value story themselves. Product Marketing must ask the tough questions to inform a realistic and compelling enablement tool. The process of getting to an effective final product doesn’t have to be feel daunting. Fluvio consultant John Emmitt breaks how to approach ROI calculators 👇 https://lnkd.in/gC4ms3tR

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Kyle Porter's advice to Sales and Marketing leaders? ⬆️ Focus more on Creativity. ⬇️ Focus less on Metrics. Don't fall into the trap of "This would be cool, but I don't know how to measure it, so I won't do it." Too many of today's GTM leaders have become overly data-driven, neglecting creativity and risk-taking. Creativity & Risk-taking are how you stand out in the current tech landscape of extreme feature parity and noise. Kyle's thoughts here parallel those that Anjai "AJ" Gandhi shared on Episode 26, and if those two are telling you to do something, you should probably do that. Tune into the full episode to learn more about this profound conversation that's influencing boardroom discussions. (Links below) #b2bmarketing #b2bsales #gotomarket

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