Lava Metrics’ Post

Did you see the latest from HubSpot’s Fall Spotlight? 👀 👀 👀 They just dropped a huge batch of updates to their customer platform (like, a LOT) AI-boosted content writing, easier-than-ever data pulling, and improvements to all their products you already know and love are all on the table. But, we won’t spoil things for you. Check out our blog post summarising the updates we're most excited about here: https://bit.ly/3B4Fl96 Check it out for yourself with this 2-min video from HubSpot: https://bit.ly/3zmIyQS

With digital marketing constantly changing, having the right tools to streamline processes is essential. That’s why we love using HubSpot! HubSpot stands out as a leading platform, offering a comprehensive suite of tools like SEO recommendations, content remix tools, and reporting and data tools tailored to diverse business needs. Want to know more about HubSpot’s features and tools that can help you achieve your business goals? Check out our latest blog! #HubSpotFeatures

HubSpot has mastered the power of simplicity in a complex market. I’ve seen it time and again. Companies chase the latest tech trends, adding complex features that look impressive in demos but quickly turn into a nightmare to manage without an in-house developer. And while these features may check all the boxes for “innovation,” they leave users overwhelmed, under-supported, and frustrated. But HubSpot? They’ve taken the road less travelled and I’m convinced it’s the smarter, more sustainable path. Unlike competitors who prioritise high-tech bells and whistles, HubSpot has zeroed in on creating software that marketers can use right out of the box. Their focus is on building intuitive, user-friendly tools that anyone in the marketing world can pick up and start using, without needing extensive training or technical skills. It’s a refreshing approach, especially in an industry where many software platforms expect users to adapt to them, instead of the other way around. — Here’s why I think HubSpot has the right approach: ⚙️ Accessibility over complexity: HubSpot’s marketing tools are designed with the everyday marketer in mind. You don’t need to be a developer or programmer to handle tasks that should be simple for marketers. This ease of use is a huge advantage, especially in an era where user experience is just as critical as functionality. Their tools aren’t just add-ons for the sake of adding. They’re designed to work effectively and deliver results right away. It’s not about piling on complex features that look great in a pitch but sit unused. HubSpot’s tools actively empower marketers and support business goals, which is what counts. 🧩 High adoption = high ROI: When software is easy to use, adoption skyrockets. HubSpot understands this at a core level. They know that for most marketers, technical complexity is a hurdle, not a feature. So, each feature they release is designed with the non-technical user in mind. This means marketers can dive right in, using each tool confidently without a steep learning curve or having to lean on tech support constantly. The result? Higher engagement, more value from the platform, and ultimately, better ROI for users. 🌄 Slow & steady vision: HubSpot isn’t trying to release every possible feature just for the sake of innovation. Instead, they’re asking the important question: How can we make this accessible to everyone? That’s why they may appear a bit behind in terms of “vision” compared to their competitors, but it’s a purposeful trade-off. Instead of rushing out complex new tools, they roll out features step-by-step, only when they’re user-ready. It’s a thoughtful, customer-first approach. While it may not land HubSpot at the very top of the “vision” quadrant, it ensures a smooth experience for the people who matter most—the users. #HubSpot #GartnerQuadrant #B2BMarketing #MarketingAutomation #UserExperience #SeekEvolution

Imagine being in the middle of a crucial case prep, deep in thought, and your phone starts ringing off the hook. Another potential client, another distraction, another missed opportunity if you don’t pick up. But what if you didn’t have to choose between focusing on your work and growing your practice? Here’s what I’ve been experimenting with to keep the workflow smooth and the client list growing without ever missing a beat: 1. Call Tracking Magic I’ve been using CallRail to track every incoming call. It’s not just about knowing which marketing channels are working, but actually hearing what clients care about when they call. It’s like having a behind-the-scenes look at your own marketing efforts, revealing what’s really driving your success. 2. Automate the Tedious Stuff Clio Grow is a game-changer. It’s like having a personal assistant that never sleeps. Automating lead management and follow-ups, it gives you a dashboard full of insights—who’s coming in from where, how they convert, and what’s working. 3. One Dashboard to Rule Them All I set up Google Data Studio to pull everything together. Google Analytics, Google Ads, social media... all in one place. It saves hours that would’ve been spent digging through data and gives a crystal-clear picture of what’s driving results. 4. Marketing on Autopilot Lawmatics isn’t just about keeping track of leads—it’s about nurturing them automatically. With detailed analytics on client acquisition costs and lifetime value, you know exactly where to double down. 5. Zapier—The Ultimate Connector By automating workflows between tools, Zapier has saved countless hours. Imagine this: a new lead comes in, and automatically, they’re added to your CRM, and a welcome email is triggered—no human input needed. 6. SEO Supercharged Using Ahrefs or SEMrush, I’ve been digging deep into SEO. Seeing how my site stacks up against competitors and making tweaks that get results. You can almost feel the shift as your website climbs the ranks. 7. Engage Instantly LiveChat or Intercom—these tools are like having a 24/7 receptionist. Qualifying leads, answering questions, and even scheduling consultations while you sleep. And the best part? The data they provide shows you what works, so you can keep improving. These strategies are like adding a high-performance engine to your practice’s growth—giving you the power to accelerate without losing control. This is how you get more clients, save time, and stay focused on what really matters.

Best Practices for Setting Up and Using Attribution Reporting in HubSpot https://hubs.ly/Q02HXnkf0

Best Practices for Setting Up and Using Attribution Reporting in HubSpot https://hubs.ly/Q02HXnNb0

I've been working with HubSpot for a while now, and one thing's for sure – when you personalize content, automate campaigns, and tap into AI insights, it makes a world of difference. I’ve pulled together 25 tips to help you get more from your HubSpot setup, just like I’ve seen work for my clients. 💡 Curious about how your HubSpot setup stacks up? I’m offering a FREE HubSpot audit to help you spot areas for growth and improvement. Let’s work together to take your business to the next level! 📈 #HubSpot #marketingstrategy #sales #CRM #ROI

HERE ARE 20 AI TOOLBOX SECRETS TO BOOST YOUR PRODUCTIVITY!! 💻 Believe me, everything is about leveraging technology:- You just need to know the right tools and the right strategy You can automate most of your tasks in no time. 👉 Here are my GO TO AI tools that can make you a PRODUCTIVITY ROCKSTAR: 1. CONTENT GENERATION TOOLS > AI-powered content writers like WordLift and Content Blossom > Automated social media posters like Hootsuite and Buffer > AI-driven blog idea generators like Hubspot and Ahrefs > Content optimization tools like SEMrush and Moz 2. EMAIL MANAGEMENT TOOLS > AI-powered email writers like Boomerang and Sanebox > Email automation tools like Mailchimp and Constant Contact > AI-driven email finders like Hunter and Clearbit > Email tracking tools like Yesware and Streak 3. TIME MANAGEMENT TOOLS > AI-powered calendar managers like x.ai and Clara Labs > Task automation tools like Zapier and IFTTT > AI-driven time tracking tools like Toggl and Harvest > Focus-enhancing tools like Freedom and SelfControl 4. SEO OPTIMIZATION TOOLS > AI-powered keyword research tools like Ahrefs and SEMrush > Technical SEO audit tools like Screaming Frog and GTmetrix > AI-driven backlink builders like Moz and Linkody > SEO tracking tools like Google Analytics and Search Console 5. LEAD GENERATION TOOLS > AI-powered lead generation tools like Hubspot and Marketo > Social media lead generation tools like Hootsuite and Buffer > AI-driven lead scoring tools like Salesforce and Pipedrive > Lead tracking tools like Yesware and Streak That’s it. 🤞 Use these AI toolbox secrets and see how your productivity gets a boost. Also, APPRECIATION. Don’t forget to save this post. Also, repost if you like. 📌PS - Which is the best AI tool you like & Why? Follow me @evolvewithvansh for more AI and digital marketing secrets! 🚀 #AItools #ProductivityHacks #DigitalMarketingTips #Evolvewithvansh

Hi marketers (or SaaS business leaders in general😉), Jumping back on linkedin-writing to share a few of my best case practices on running search campaigns (SEM) that might work to improve your lead gen/rev gen👉 1. Best keyword type For known solution in the market -> use exact match. For lesser-known solution in the market -> use phrase match to discover what is actually being searched, then move to exact match. For high density/tight competition -> use exact on the most relevant long tail keywords only. 2. Ad grouping for better learning & conversion A rule of thumb: Group keywords from the same seed keyword into one ad group -> redirect them to an LP that has the same group of keywords in the copy. Test several seed keywords, grouped in different ad groups, and let them compete against each other. This way, you'll know which term to describe your product/solution actually bringing in high-quality leads with reasonable CAC. For example: test 'spend management solution' against 'expense management solution'. 3. Test messaging! Find an RSA structure that works for you and test different messaging. The best practices that I found: - Position 1 is best for product/solution category name (ex: "accounting software for SME") - Position 2 is best for feature, capability, or USP (ex: "Most affordable than others") - Position 3 is best for credibility (ex: "Used by ....") There are a lot of variables and considerations before implementing a strategy. Of course, this is just an idea of where you can start, but please do test and see what works for you. Hope this helps!

I keep using the phrase "generating value vs. extracting value," but what does that mean, exactly? Here are a few examples using some questionable advice I've found on here (and how to make that advice work better): Extracting value: "You should create training methods that can get unskilled employees up to speed as quickly as possible; it's better to hire unskilled people than skilled because the unskilled are more cost-effective." [dog whistle for "they don't know the value of their labor and are easier to exploit"] Generating value: "You should create training methods that can get unskilled employees up to speed as quickly as possible; once they're trained, find ways to retain them as it's always more expensive to churn through a labor pool (lost time, job postings and advertisement, reputation loss) than to keep employees over the long-term. And, as a bonus, if you create a good place to work that cares about employee education, your employees will recruit for you whenever there's a need." ----- Extracting value: "We can't explain our SEO/paid advertising/whatever B2B process to you as that'd be giving away our secrets." [dog whistle for "What we do is pretty simple and we don't want you to discover we're overcharging you and might not actually know what we're doing"] Generating value: "We'd be happy to explain our logic and process so that you can better understand what we're doing. Accountability is important to us and having educated clients makes it easier to talk about strategy at a technical level." ----- Extracting value: "We're generating buzz around your business by increasing your views and follower counts through savvy marketing techniques. The sales should come in soon enough." [most "buzz" especially with paid ads comes from the cheapest bids, meaning you could be a B2C company that can only serve customers in California, but the cheapest paid ad slots are in Nigeria; buzz is worthless without conversions, but they'll never tell you that] Generating value: "We're generating buzz around your business by targeting your specific niche within the geographic area you operate in. To keep ad costs down, we're targeting relevant keywords that are easy to rank for to build authority; to increase sales, we'll have to optimize the pathway your leads take to turn into customers." ----- No matter the example, you can spot value extraction and generation with one main rule of thumb: Value extraction is quick, short-term, and intentionally vague, confusing, or hidden behind smoke and mirrors. Value generation is slow, long-term, and clear -- or, can at least be explained well. Moreover, businesses that build based on value gen are much more stable: better time management, better communication, better concern for their customers, partners, and employees. Businesses based on value extraction, however... well... everyone's just a resource to exploit. Who would you rather work with?