Madison Logic’s Post

Near the end of your product positioning process, your team will come up with a number of viable positioning statement options. How do you decide which positioning statement option is the best one? Simply ask: Does the positioning statement make it clear what your product does and why target buyers should care enough to explore more? You’ll probably get several “yes” answers so now you can use four criteria to decide which positioning statement is the winner. Your positioning statement needs to be important, unique, believable and can be used in all marketing communications. An important positioning statement expresses a benefit that solves a pressing target audience problem. It must differentiate – only you are making the claim. And it seems inherently true. Want to learn more about my positioning framework? Here is a link to my short eBook that covers everything you need to know to become a positioning expert: https://lnkd.in/ggTerHp2 #B2B positioning #B2B messaging #B2B product marketing #B2B marketing #B2B sales #B2Bsoftware #revenuegrowth #gtm #saas #positioning statement #messaging #revenuegrowth

ABM can deliver more revenue, but only if you put in the work 🎆 In this eBook, we explore the functional capabilities required to drive more revenue from target accounts: bit.ly/3WaY75l #abm #b2b #marketing

Go from B2B Marketer to #ABM Expert 🚀 🔗 :https://lnkd.in/dy--nkAn If your marketing and sales teams aren’t in sync, you’re leaving money on the table. Turn your alignment woes into alignment wows with our latest ebook to hack marketing & sales alignment, FOR GOOD! 🔑 What's Inside: - Transform Traditional Demand Gen: Learn how ABM can unify your go-to-market teams. - Brutal Self-Assessment: Get an honest look at your current alignment. - Six Pillars of Success: Master the key elements of marketing and sales alignment. - Proven Strategies: Implement a battle-tested approach to create a revenue machine.....and more! 📘 Download the eBook now and start hacking your marketing and sales alignment for good. Say goodbye to revenue leaks and hello to smashing your business goals! #HowToABM #B2BMarketing #SalesAlignment #RevenueGrowth #MarketingStrategy #B2B

How do you accurately pinpoint and attribute the success of your initiatives to high-value accounts? 👇 Success in ABM doesn’t just happen—it’s driven by a series of metrics that allow you to understand what’s working and where your efforts fall short. This not only helps you prove your impact on your company’s bottom-line but also create repeatable and scalable campaigns that convert your best accounts faster. Our new eBook helps you understand what to measure and when and how to do it. Use it to develop a repeatable framework that offers a more complete view of your revenue waterfall and uncover more opportunities for optimization—so you can manage and guide the customer journey effectively instead of merely responding to it. In it you’ll learn: 🎯 How to operate more effectively when goals grow or the market—and competitors—make it harder to grow. 📈 What KPIs and metrics to focus on and how they link to your main campaign goals. 🤝 Best practices for optimizing your ABM KPIs to ensure they align with business objectives. Download your copy here: https://hubs.li/Q02Vv0xJ0 #abm #marketing #b2b #revenue #measurement #kpi #b2bmarketing #success #goals

Many of today's marketing measurement options feel more like "traps" causing internal friction and frustration rather than providing insight into what's working and not. Check out our new ebook on the 6 common measurement challenges to recognize and steer clear of with today’s options. 🤩 Trap 1: Don’t play the game of who gets credit Link in the comments. #measurement #marketing #attribution #b2b #b2bmarketing #marketingtraps #demandgen #revenuegen

6 common measurement challenges to recognize and steer clear of with today’s options: 💪Trap 2: Stop chasing the perfect attribution model

This is how you put clients at the heart of your product strategy. Your SaaS brand is not just about selling softwares to your clients. It's not just about you It's not about using technical terms It's about your customers It's about relating to their pains It's about highlighting how your product solves their problems. Using compelling stories It's about using your product value to relate to their daily challenges In ways that makes common sense And delivers your brand message Simply put ↕️ Understand clients needs ↕️ Tailored communication ↕️ Build community ↕️ Consumers success focus ↕️ Gather feedback #Saas #B2b #Contentwriter #Contentstrategist #Marketing

𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐢𝐧𝐠 𝐬𝐚𝐥𝐞𝐬 𝐛𝐲 𝐭𝐞𝐥𝐥𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐜𝐨𝐦𝐩𝐚𝐧𝐲’𝐬 𝐬𝐭𝐨𝐫𝐢𝐞𝐬 25 years ago, many B2B manufacturers didn’t even have websites, but today, content marketing has transformed how businesses communicate and sell. As buyers increasingly make decisions before even speaking to a salesperson, manufacturers must prioritize storytelling and digital content. Websites are critical hubs for B2B content, allowing manufacturers to control their message and build trust with customers through well-crafted company news. Stories and strategic communication help educate prospects and build lasting relationships, driving sales. The key? Treat your website as your marketing foundation, and use it to share the stories that set you apart. https://lnkd.in/gaRNxx8m The Fabricator | #ContentMarketing | #Manufacturing | #B2B | #DigitalTransformation | #Storytelling

ABM can deliver more revenue, but only if you put in the work 🎆 In this eBook, we explore the functional capabilities required to drive more revenue from target accounts: https://bit.ly/3WaY75l #abm #b2b #marketing

Seeing my book, "The ABM Playbook for B2B Marketing" ranking better than my ABM guru, Bev Burgess' book looks so winning to me. But I'm wrong. To my knowledge no ABM book is close to being compared with Bev Burgess' ABM books ( 3 books). Whereas my book tries to cover some of the best practices in the form of tactics in a hypersimplified way, Bev Burgess's books open a whole gamut of possibilities across different stages of ABM programs that look so complex like a cosmic play for beginners. Bev Burgess' books are not easy to leaf through. Decades of trailblazers' experiences are encapsulated in them. The chances are high that every page and every line will carry an insight and you can easily miss them if you just read it as English without visualizing the business context. I never planned on becoming an author, it is her contributions that inspired me to give back. Bottom line: 1. If you can commit to at least 4-6 months of reading this book and explore the depths of ABM, buy Bev Burgess' book: https://amzn.eu/d/aVw7U1f 2. If you want quick wins, leaf through so easily right from the 1st day and copy paste some tactics for your marketing needs, buy this book: https://amzn.eu/d/df7NaIP #b2bmarketing #ABM #AccountBasedMarketing #AccountBasedGrowth #AccountBasedManagement #InLoveWithMarketing