Madison Logic

Amilia partnered with Madison Logic to implement a powerful account-based marketing (ABM) strategy using ABM Content Syndication and ABM Display Advertising. ⬇️ With Madison Logic’s support, Diana Viola, Performance Marketing Manager, segmented her audiences based on intent levels, using display ads and LinkedIn testimonials for high-intent accounts and brand awareness campaigns for those not yet showing intent. As Diana says, “This multichannel approach helps us optimize our efforts and drive meaningful interactions with high value prospects.” Learn more about Amilia’s ABM success and watch the full video here: https://hubs.li/Q030gwh-0 #abm #b2b #b2bmarketing #contentsyndication #display #advertising #ads #marketing #strategy

Gone are the days of one-size-fits-all strategies and siloed marketing. To win in 2025 and beyond, marketers must connect with buying committee members earlier in the sales cycle and work collaboratively across teams like sales, content, paid media and email to ensure a truly cohesive experience for every key account at every touchpoint. So, what strategies will make this happen? Keith Turco, CEO of Madison Logic, recently shared in MarketingProfs that personalization isn’t optional anymore—it’s essential. By leveraging data and AI to scale personalization efforts and utilizing more engaging content formats, like video, brands can build stronger relationships with prospects and customers, increase conversions, and differentiate themselves from the competition. The takeaway? Businesses that embrace personalization will be best positioned to succeed in 2025, driving growth and long-term success. Read it here: https://hubs.li/Q0302WmB0 #abm #marketing #b2bmarketing #strategy #sales #content #ai #video #brand #b2b #personalization

A new survey from Madison Logic and The Harris Poll reveals that B2B marketers are planning to invest more in social media advertising, AI tools, video and podcasts in 2025. The survey offers insights into how marketing leaders are allocating their budgets and strategies to align with evolving buyer behaviors. The findings highlight the growing importance of leveraging social media and AI to engage modern audiences and younger decision-makers. Key insights include: ➡️ 69% of marketing leaders are seeking new ways to drive revenue ➡️ 60% will allocate more budget to social media advertising next year ➡️ 64% will focus more on consumer channels [TikTok and Instagram] Keith Turco, Madison Logic CEO says, “To thrive in 2025, brands and agencies alike must stay aligned with evolving buyer expectations while also equally listening to the dealbreakers. This means keeping marketing strategies adaptable and being ready to pivot quickly to maximize budgets and boost ROI.” Learn more here: https://hubs.li/Q02_WptV0 #abm #marketing #socialmedia #ai #podcast #video #b2b #b2bmarketing #strategy #budget

How are you planning to stand out from the competition and reach buyers in 2025? As the digital landscape evolves, CMOs in the B2B space are planning to ramp up investments in AI and social media. According to a new survey from Madison Logic and The Harris Poll, this shift is set to reshape marketing strategies in the new year. Why is this important? The rise of AI-driven tools offers game-changing efficiencies and personalization, while social media platforms provide new avenues for engagement and customer acquisition. For B2B marketers and businesses, now is the time to get ahead of the curve. Don’t miss out on understanding these critical trends. Read the new article from Ad Age to learn more about this strategic shift towards AI and social media to enhance customer experiences and more emerging trends in digital marketing that are redefining B2B approaches. https://lnkd.in/gYKvbx3M

An effective ABM measurement framework includes both metrics and KPIs that ladder up to your campaign goals and business objectives. While metrics and KPIs are often used interchangeably, click right to see why they serve very different purposes in business performance measurement. ➡️ In essence, while metrics provide the operational data needed to manage and optimize daily activities, KPIs offer a high-level view of whether those activities are driving the organization toward its strategic goals. The simple rule to follow is that your metrics are your facts, your data points and foundation in putting together your data-driven narrative around your KPIs and overall goals. For instance, if your primary goal is pipeline growth, prioritize KPIs such as influenced pipeline creation and pipeline velocity (the speed at which a deal is closed). Use metrics like content engagement rate or lead conversion rate to ensure you’re on track to meeting your goal and to help you identify areas where adjustments or optimizations are needed. For more tips on optimizing your ABM measurement, check out our Metrics that Matter eBook: https://hubs.li/Q02_Px4n0 #abm #b2b #b2bmarketing #data #kpi #measurement #roi #revenue #metrics #marketing

For marketers looking to deploy account-based marketing (ABM) efforts, alignment with sales isn’t just helpful—it’s essential. Sales and marketing alignment is crucial because it enables your teams to remove silos and instead effectively execute full-funnel ABM by clearly defining: Who to target: Identifying the right accounts and decision-makers within them. What to say: Crafting consistent, personalized, and impactful messaging and content that resonates with each persona. When to engage: Timing outreach to align with where prospects are in their buyer’s journey. How to follow up: Establishing a cohesive plan for nurturing leads and building long-term relationships. Marketing leaders like Katrina Kilgas, B2B Media Manager at Shell Lubricant Solutions can attest to an ABM strategy bringing their cross-functional alignment and goals into focus, as both teams can deliver a strong top-of-funnel experience that establishes a clear and personalized experience, so accounts want to go deeper into the funnel. Head to the blog for nine steps on how to align sales and marketing teams for success across the entire sales funnel: https://hubs.li/Q02_Fyq30 #abm #b2b #marketing #b2bmarketing #sales #b2bmarketing #alignment

Looking back and reflecting on 2024, we’re celebrating some incredible highlights. 🎉 And if there’s one thing that stands out this year... It’s our incredible ML Team! This week, we’re reflecting on memorable moments spent together at our 2024 NA and EMEA offsites, the exciting opening of our new location in Pune, India, and other shared experiences. Every Friday until the end of the year, we’re recapping more 2024 highlights. From our incredible ML team to our amazing clients, and the unforgettable moments we’ve shared, this year has been nothing short of extraordinary. Stay tuned! 👀 P.S. We’re hiring! Check out our open roles and see how you can be part of our journey in 2025: https://hubs.li/Q02_DJ980 #abm #b2bmarketing #b2b #marketing #team #empower #respect

65% of marketers agree: silos hurt campaign clarity. When marketing teams grow and specialize, silos often emerge—leading to fragmented strategies, redundant efforts, and reduced effectiveness. To succeed, marketing leaders must actively identify and break down these silos. By addressing these challenges head-on, teams can harness their collective strengths to make more informed decisions, optimize campaigns, and drive meaningful business outcomes. Head to the blog to examine how silos emerge in growing marketing teams, and actionable strategies to overcome them: https://hubs.li/Q02_tDWF0 #abm #marketing #sales #b2b #b2bmarketing #strategy #roi #results #revenue #data

Younger members of the buying committee—specifically millennials and Generation Z—are increasingly reshaping B2B buying dynamics, driving significant changes in how purchases are made, who makes them, and the tools they use to make those decisions. According to Forrester research, 67% of global buyers making purchases of $1 million or greater are millennials or Gen Z. This striking statistic highlights how these younger generations are not only entering leadership roles, but also holding the purse strings for large and complex B2B purchases. ✨ What does this mean for B2B marketers in 2025? Marketers must leverage personalized experiences to make these younger buyers feel seen, appreciated, and understood. Use data to better understand their individual pain points and concerns to tailor your content and messaging to align with their needs. Keep in mind that millennial and Gen Z buyers expect a more transparent, flexible, and collaborative relationship with vendors. While cost is the most commonly cited concern among younger buyers, they’re also more likely to express frustration and disappointment with the buying experience itself—specifically when it comes to the level of competence displayed during the purchase process and the ease with which they can find the information they need. For more on adapting to this younger generation of buyers, explore our full 2025 Predictions eBook and discover the trends set to define the year ahead: https://hubs.li/Q02_lFnW0 #abm #b2b #b2bmarketing #data #planning #buyers #marketing #strategy #revenue

Driving ABM success with data. ⬇️ Claudia Wong, Senior Manager, Digital Marketing APJ, and her team at CrowdStrike leverage data-driven, multi-channel ABM to reach buying committee members in target accounts. It all starts with ML Insights data, which unifies three sources of data to create a score of the accounts demonstrating the highest propensity to purchase. Using these scores, the team: • Prioritizes in-market accounts • Identifies key personas across the buying committee • Pinpoints the most effective content to drive conversions Armed with this insight, the team uses ABM Content Syndication to attract highly qualified contacts and gain valuable additional information for their sales teams. ABM Display Advertising then helps them surround these prospects with the message that they want to convey. Want to learn more about how CrowdStrike and Madison Logic teamed up for ABM success? Watch the full story here: https://hubs.li/Q02_fmrP0 #abm #b2b #data #sales #marketing #b2bmarketing #strategy #contentsyndication #display