📅 It’s that time of year—budget planning is in full swing! If you’re gearing up for 2025, we’ve got your back. 🎯 Our latest blog breaks down how to allocate your budget for Account-Based Advertising (ABA) in 2025. From making the most of your spend to reaching the right buyers at the perfect moments, this guide will help you plan smarter, not harder. 💡 Ready to set your ABA strategy on the path to success? Check it out here: https://lnkd.in/dms-_KRY #advertising #ABM #B2Bmarketing #marketingbudget #2025planning
RollWorks, a division of NextRoll
Software Development
San Francisco, California 6,319 followers
Account-based execution, made easy.
About us
RollWorks is an ABM and Advertising platform that generates pipeline, speeds sales cycles, and drives revenue for B2B businesses by connecting account-based insights with multi-touch advertising and sales outreach. Powered by advanced AI technology, RollWorks built on a proprietary foundation of more than 25 million company profiles and 92 million contacts to expand marketers’ views into high-fit accounts, and drive awareness, and keep buyers engaged at the right moments with precision advertising. Chosen by companies like Snowflake, Okta, and Zoom, to execute their Account Based Marketing strategies, the RollWorks platform delivers advertising excellence, proprietary insights, unmatched ease of use, and fast time to value. RollWorks is consistently ranked by G2 reviews as a top account-based platforms in “Ease of Use”, “Easiest to Set Up”, and “Best Estimated ROI”, on top of receiving its “2024 Best Software Award.
- Website
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https://www.rollworks.com/why-choose-rollworks/
External link for RollWorks, a division of NextRoll
- Industry
- Software Development
- Company size
- 501-1,000 employees
- Headquarters
- San Francisco, California
- Type
- Privately Held
- Founded
- 2018
- Specialties
- account based marketing, abm, marketing , display advertising, cross channel advertising , and digital advertising
Products
RollWorks
Account-Based Marketing (ABM) Software
RollWorks, a division of NextRoll, offers ambitious B2B companies of any size an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by machine learning and an extensive account data foundation, the RollWorks platform helps you identify your target accounts, engage them with digital ads, web personalization, email signatures and sales automation, and finally, measure the effectiveness of your programs. RollWorks is an indispensable platform for marketing and sales teams large and small who believe that an account-based approach is just good B2B marketing.
Locations
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Primary
201 California St
San Francisco, California 94111, US
Employees at RollWorks, a division of NextRoll
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Michael Brancato
Manager, Solutions Consulting at RollWorks
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Ryan Fitzpatrick
Customer Success Leader | Passion for Digital Experience Optimization | Coach
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Scott Taylor
Dynamic Sales People Leader. Focused on growing teams, building skillsets, and the business bottom line through effective, data driven coaching…
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Will Clithero
Sales Strategist. Customer Champion. People Investor.
Updates
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💭 Is ABM a tactic or a unified go-to-market strategy in your organization? As you plan your 2025 marketing strategy, this is the question you should be asking. In our latest on-demand webinar, marketing leaders from Snowflake, Webflow, Act-On Software, NetLine, New Breed, and RollWorks, a division of NextRoll explore how ABM can go beyond campaigns to become a central pillar of your revenue strategy. 🎯 Here’s what you’ll learn: ✅ How to align ABM with sales and customer success for healthier deals ✅ Strategies for scaling personalized outreach with AI ✅ Tactics to retain and expand high-value accounts Don't let your 2025 planning miss the mark. Watch now and see how ABM can transform your results: https://lnkd.in/d9nt9hPi
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🍁 This Thanksgiving, we’re feeling extra thankful… and for good reason! 🍁 RollWorks is racking up the love on G2 with top rankings in “Ease of Use,” “Easiest to Set Up,” and “Best Estimated ROI”—plus snagging the 2024 Best Software Award! 🎉 Not to brag (okay, maybe a little), but helping B2B teams crush their goals is kinda our thing. We couldn’t do it without our amazing customers—you’re the real MVPs. So here’s to turning intent into impact, and making big things happen, together. 💪 Check out why RollWorks is on top: https://lnkd.in/ds7GQP4M #B2B #thanksgiving #ABM #accountbasedmarketing #G2 #ROI
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Say goodbye to “meh” leads and hello to your next big win with our "10 Advertising Tactics to Generate Qualified Leads"—a cheat code for your campaigns, minus the guilt. 😉 🔍 What’s inside? Proven ways to expand your audience without wasting budget How to engage buyers at the right moment Insights to fast-track leads to closed deals 💸 Get the cheat sheet here 👉 : https://lnkd.in/d7tnzs9Y #advertising #ABM #leadgen #B2B #B2Bmarketing
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📢 Ad-ventures await! 🗺️ Our "B2B Ad-Ventures in Advertising: 2024 Account-Based Success Report" is packed with insights to help you crush your goals next year! From industry insights to ad strategies that shorten sales cycles, this is your go-to guide for maximizing impact in the new year. 📊✨ Ready to turn data into dollars? 💸 Check out the report now and start planning your next big move: 👉 https://lnkd.in/dPqDcCqk #advertising #B2B #ABM #B2Bmarketing
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As Thanksgiving rolls around, we’re not just carving turkeys—we’re carving out time to celebrate the real MVPs of B2B marketing: our incredible CSMs who support our amazing customers! 🦃✨ This year, we’re giving a huge shoutout to our RollWorks Top Customer Heroes: Jennifer (Glaeser) George, Matthew Crowell, Charlotte Lyle, Ryan Fitzpatrick, and Selin Berber, MA! 🚀 These rockstars have been true partners, acting as seamless extensions of their customers’ teams and delivering support that’s as strategic as it is impactful. Check out their stories: 👉https://lnkd.in/dt26Xise Here’s to good vibes, great marketing, and the people who make it all happen! 🍁 #Thanksgiving #CSMs #B2BMarketing #RollWorksFam #ABM #B2B #customersuccess
Serving Up B2B Success: Celebrating RollWorks’ Top Customer Heroes
rollworks.com
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Last chance to gobble up #ABM insights—and win cozy prizes! 🦃 Before you feast on turkey and pie, make sure your 2025 strategy is fully cooked with the ABM Harvest Hub. Stuffed with expert guidance and proven tactics (thanks to Act-On Software, G2, NetLine, New Breed, Opensense, and Sendoso), it’s the perfect recipe for ABM success. And here’s a treat to be thankful for: just by visiting, you’ll be entered to win seasonal goodies like Ember mugs, $100 gift cards 💳 🤑 , and comfy travel sets. Hurry—these resources and prizes disappear faster than pumpkin pie after dinner! 🔗 https://lnkd.in/daKZFhRZ #b2bmarketing #accountbasedmarketing #b2b
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RollWorks, a division of NextRoll reposted this
Congratulations to our CEO, Roli Saxena, for her recognition by The Stevie® Awards as a Silver winner in their Most Innovative Woman of the Year - Technology category! This award acknowledges Roli's achievements in driving innovation within NextRoll and leadership in the broader adtech industry. See all 2024 winners: https://bit.ly/4dfS0Ud #womeninstem #womeninbusiness #2024stevieawards
Roli Saxena Recognized by 2024 Stevie Awards
stevieawards.com
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📊 Looking for proof that ABM delivers results? We’ve rounded up 17 powerful statistics that show why Account-Based Marketing is a game-changer for B2B teams. From boosting pipeline velocity to increasing ROI, these numbers speak for themselves. Ready to transform your marketing strategy? 👉 Check out the stats: https://lnkd.in/daU_gtdq #AccountBasedMarketing #ABMStats #B2BMarketing #MarketingROI
17 ABM stats that will make you rethink your B2B marketing strategy
rollworks.com
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🎯 It’s that time of year— #budgetplanning is in full swing! Are you ready to prove the value of ABM to your team and stakeholders? Our ABM Business Case Guide is here to help you: ✅ Build a compelling case for ABM ✅ Show #ROI and gain executive buy-in ✅ Set the stage for scalable success 💡 Don’t just talk about #ABM—prove it. Download the guide today and make your strategy shine in 2025! 🔗 https://lnkd.in/dR4xWS8B