Peter Bordes

Unlocking the Power of Authentic Brand Messaging with Laurel Carpenter on SMarketPlace™ Live! -  $ales, Marketing 🎯and Rock and Roll 🎸 Join Tom Dempsey and Sarah Noonan and me to explore how Laurel, the co-founder of Pearl Consulting NYC, is transforming how clients communicate their brands with their expertise in authentic messaging, strategic branding and expert copywriting. Laurel's journey spans from initially providing traditional blogging to a focus on brand strategy and messaging, driven by client’s need for authentic, customer-centric communications in a post-pandemic evolving market. "Listening to your customers is not a one-time activity; it’s an ongoing process," Laurel emphasizes, highlighting the importance of continuous engagement and adaptability in branding. We learn how Laurel and cofounder Charles Herold, along with design partner, Charlie Birch helped a psychotherapy practice transition from a clinical description of services to a brand identity built on the tagline, “Real Therapy For Real People.” Discover her insights on brand archetypes and why integrating client feedback into messaging is so critical to a digital presence that resonates deeply and authentically. And as always, we dive into Laurel’s passion for rock 'n roll. From her first concert experience with Bryan Adams to her diverse musical tastes including the Grateful Dead and Alabama Shakes, Laurel draws fascinating parallels between music and branding. "Music is always evolving, and artists who stay relevant are those who innovate and adapt," she shares, emphasizing the need for innovation and adaptability in our branding, too. Don’t miss out on a fun and insightful discussion about brand strategy, customer-centric messaging, and the interplay of business and rock and roll with Laurel Carpenter on SMarketPlace™ Live! 👉 The full episode and additional highlights are posted on Publio’s website. Watch below! #BrandStrategy #CustomerCentric #Marketing #BrandMessaging #EmpathyInBusiness #RockAndRoll #Innovation #BusinessGrowth #PurposeDrivenEntrepreneurs

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#Speaker #Announcement #AdTech #Economic #Forum returns to the fabulous New York Times Center on March 19.  It's the best place to be if you're interested or vested in #adtech. Last April at our inaugural forum we brought 34 of the brightest minds to the stage to deliver #enlightenment 💡  #enlightenment is our primary unit of production. We produce it with four raw materials: #Content at the intersection of adtech, economics, and finance. #Conversation in the raw with zero no trade-press listening in. #Connecting with friends new and old. #Collaboration that turns into #deal making. If there is one thing that makes curating #ATEF worth all the effort it's hearing from so many people about the deals they got done by being there. When we produce #enlightenment, our guests get #deals done. Today we are announcing 12 #returning speakers and one #new speaker with several more speaker announcements happening over the coming weeks: Sir Martin Sorrell Brian Wieser, CFA Sanja Partalo Rishad Tobaccowala Joe Marchese Laura Martin, CFA, CMT Shweta Khajuria, CFA Eric Franchi Reed Rayman Brian O'Kelley Stephen Master Bob Lord and... Daniel Salmon #ATEF #NYC is invite-only or apply to attend. Are you in? https://lnkd.in/ewR6wpV3 If you're interested in #sponsoring ATEF NYC, reach out to me or Rob Beeler. We've curated a handful of creative sponsorships and we go "logo lite" at #ATEF so get involved soon and lock it in.

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Entering any competition is like choosing the mystery box on a game show - you might unveil a grand prize or a gag gift. Yet, the real loss is never picking a box at all. Take me, for instance, hovering on the edge of my seat about the upcoming AAPI Boston comedy festival. When I auditioned, it was with a shrug and a "Why not?"—the kind of reckless abandon you have when you're convinced there's no way you'll make the cut. Fast forward, and here I am, a week out, marinating in a stew of excitement and nerves. But here's the plot twist: Winning? Losing? In the grand scheme, they're just side dishes to the main course of stepping out there. When I sent in my audition tape, it wasn't with dreams of grandeur; it was for the sheer thrill of performing, of sharing a laugh. The realization hit me – if you're holding back from something because the fear of failure looms large, remember the only true failure is in letting that chance pass you by. You miss 100% of the shots you don't take, after all. So, to anyone teetering on the brink of "Should I or shouldn’t I?" because they dread the taste of defeat: Just jump into the contest. Whether it’s stand-up comedy, writing, or underwater basket weaving, you’ll either walk away with a trophy or a fantastic story. Both are priceless. Here's to conquering fears and seizing opportunities, one wild audition tape at a time. #TakeTheLeap #AAPIComedy #NoRiskNoReward #mirandism #unapologetic #unapologeticdude

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Discover five powerful strategies to harness publicity to grow your luxury real estate business. Learn how to set PR goals, craft compelling narratives...

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📸 Conferences and trade shows are prime opportunities to create engaging content! One essential shot to capture? Your team members speaking with vendors. These candid moments of listening and learning showcase your commitment to finding the best solutions for your practice. Watch for more tips on maximizing your event content!

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I’ve been on 6 corporate boards. Every. single. one was the result of a relationship that I had. Relationships. Are. Everything. By now, you may have seen E.L.F. BEAUTY’s brilliant "So Many Dicks" campaign about how the number of men named Dick (or Richard or Rich) on corporate boards is higher than the number of women & diverse groups on boards. Why is that? Well, it's due to: Unconscious bias Straight up bias  The fact that few women reach the C-suite & boards love people who’ve been in the C-suite But the biggest factor is probably the fact that roughly 80% of board roles get filled through relationships. Thank you to organizations like Athena Alliance, The Fourth Effect, Black Women On Boards, Extraordinary Women on Boards (EWOB), How Women Lead, Him For Her, & Beyond Board who are doing the heavy lifting needed to get women on corporate boards. They’ll all tell you that relationships matter. At Schmooze.biz, we say relationships close gaps. A strong network of business relationships can help ambitious women close the gap between where they are in their careers and where they want to be…whether their goal is a board role, the C-suite, or a career pivot. So, in addition to everything else we’re doing to get women on boards, let’s also focus on building a strong network of business relationships with other women AND with the men who can be allies. Relationships. Close. Gaps. #womenonboards #womeninbusiness #networking

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What if the key to elevating your event experience was right in the palm of your hand? 🤲✨ 🚀 Meet Judy AI, designed to empower both organizers and attendees, making every stage of the event seamless. Organizers benefit from efficient planning and flawless execution, while attendees enjoy personalized experiences with real-time insights and easy access to event information. 🌟 🎥 Watch the video below and discover how Judy AI can streamline operations and enhance the event experience for everyone involved! #JudyAI #eventengagement #eventapp #eventprofs

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Setting the right ticket price can make or break your events. Download our *NEW* Ultimate Ticket Pricing Guide to learn 7 event ticket-pricing strategies that maximize attendee satisfaction and help you reach your revenue goals.

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AI & automation are forecast to displace 30% of jobs in the next 5 years. How your agency decides to adapt alongside the new technology will be a key factor in determining your ability to accelerate growth. Read on to learn how to balance progress and people while embracing the evolution of AI & automation 👇 #recruitmentcrm #automation #recruitment

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🌌 Reflecting on the vastness of time and the rare chance of existence… Recently, while listening to an interview with Brian Cox, I found myself reflecting on just how improbable, fragile, and precious our existence truly is. Consider this: life on Earth has been evolving for around 4 billion years. For the first 3 billion of those years, only unicellular life existed—potential waiting to unfold. To put it in perspective, with the universe estimated to be about 13.8 billion years old, it took nearly a third of the universe’s entire lifespan for intelligent life to emerge on Earth. And somehow, amid a universe filled with chaotic, destructive forces, Earth avoided catastrophe after catastrophe, allowing life to continue evolving uninterrupted. Our species, Homo sapiens, is young—only about 200,000 to 300,000 years old. And most of our technology? A mere 250 years old, with rapid advancements occurring in just the past 50 years. When you pause to realize the odds, the rarity of intelligent life, and the astounding continuity needed for us to be here today—it makes you wonder: How unique might we truly be? And what should we do with the fleeting time we have? If our journey has taught us anything, it’s that life is a remarkable, once-in-a-universe opportunity. 💡 Feeling inspired to make the most of every moment. How about you?

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